What are Landing Pages and how do they Work?

Sep 24, 2022 | Inbound Marketing, Landing Pages, WordPress

Kevin Fouche

What are Landing Pages and how do they Work?

Posted by Kevin Fouche, Pixel Fish Director

Kevin handles the planning, design, launch and training of every website that Pixel Fish creates. He ensures that every website is highly engaging and aligned with our client’s goals. With over 20 years of design and web industry experience to draw upon, Kevin aims to pass on his knowledge to our clients and like-minded businesses wanting to grow their online presence.

Landing pages may have recently appeared on your digital marketing radar. So.. What are Landing Pages, and how do they Work?

With a more yearly focus on digital lead generation, what are website landing Pages? And more importantly, how can they work for my business?

So what exactly are Website Landing Web Pages?

Landing Pages are a collection of additional website pages whose sole purpose is to convert visitors into potential leads. They act as a series of webhooks for your business, sitting out there online waiting for people to find them.

Every landing page always contains a key content hook (such as an eBook, White Paper, Webinar etc) and a form to collect visitors’ information for your business.

The principle behind Business Landing Pages is that the more quality landing pages you have online, the more opportunities you can create for your business.

How do Landing Pages work for business?

Think of Landing pages as your business’s hard-working digital sales reps, working away 24/7 to build leads.

They work in 2 key ways;

  1. To collect valuable contact information about your visitors
  2. To provide visitors with engaging content that is both useful and also trust building

Did you know: That companies with more than 30 Landing Pages generate 7 x more leads than those with fewer than 10. (Source: Hubspot)

What does a good example look like?

A good Landing Page should always feature:

  • A clean, simple stand-alone web page (Stripped of all menus)
  • A clear and engaging headline promoting your offer (ie. Download our Free Recipe eBook)
  • Contact Form (Name, Email etc)
  • Concise body copy that explains why the free offer is worthwhile

In it, you will see how a business provides a valuable free content offer in exchange for collecting potential customers’ details.

Key Features of a typical Landing Pages often include:

  1. An eye-catching headline that grabs attention and explains what the offer is about
  2. Subheadings to break up sections of body copy, making it easier to read
  3. A strong call-to-action button (usually big, red & inviting!)
  4. Clear images or videos that help explain the offer
  5. Social proof – reviews, testimonials and/or case studies
  6. A simple & concise form to capture visitor information
  7. Different versions of the landing page, tailored for different audiences
  8. Contact details and a link to the privacy policy (for trust)
  9. Compelling copy that builds interest and informs visitors
  10. An email or SMS autoresponder to send the free content offer after submitting the form.

Key Offers businesses provide via Landing Pages commonly include:

  • Free eBooks or whitepapers
  • Discount codes
  • Free trial of a service/software
  • Exclusive access to content, such as webinars or podcasts
  • Access to an online community or forum.

How to use a landing page for a promotion or competition

  • Use it as a Contest or sweepstakes entry forms
  • Collecting user-generated content (such as photos or reviews)
  • Sign up forms for webinars, events and seminars
  • Gamification elements to encourage customers to share their experiences with the brand.

By setting up a landing page for promotions or competitions, businesses can collect data from potential customers who

Creating a custom Designed Landing Page for your website is easy with Pixel Fish

Our team of experts can assist with setting up a page, customising it to your exact specifications and ensuring it gets in front of the right audience, helping you get the most out of your campaigns. Contact us today to start building a bespoke landing page for your business.

Let Sydney’s leading Web Design Agency take your business to the next level with a Pixel Fish Small Business Website.

Check out some of our latest Website Design projects.

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Contact us today on 02 9114 9813 or email info@pixelfish.com.au

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How to Create a Landing Page for Your Small Business: A Comprehensive Guide

How to Create a Landing Page for Your Small Business: A Comprehensive Guide

The digital marketing landscape, dynamic and ever-changing, has transformed significantly over the past decade. While several strategies, tactics, and tools have emerged, one potent weapon often overlooked by small businesses is the landing page. Let’s explore How to Create a Landing Page for Your Small Business.

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Kevin Fouché, Pixel Fish Director