What are Landing Pages and how do they Work?

Sep 24, 2022 | Inbound Marketing, Landing Pages, WordPress

Reading Time: 4 minutes

What are Landing Pages and how do they Work?

Posted by Kevin Fouche, Pixel Fish Director

Kevin handles the planning, design, launch and training of every website that Pixel Fish creates. He ensures that every website is highly engaging and aligned with our client’s goals. With over 20 years of design and web industry experience to draw upon, Kevin aims to pass on his knowledge to our clients and like-minded businesses wanting to grow their online presence.

Landing pages may have recently appeared on your digital marketing radar. So.. What are Landing Pages, and how do they Work?

With a more yearly focus on digital lead generation, what are website landing Pages? And more importantly, how can they work for my business?

So what exactly are Website Landing Web Pages?

Landing Pages are a collection of additional website pages whose sole purpose is to convert visitors into potential leads. They act as a series of webhooks for your business, sitting out there online waiting for people to find them.

Every landing page always contains a key content hook (such as an eBook, White Paper, Webinar etc) and a form to collect visitors’ information for your business.

The principle behind Business Landing Pages is that the more quality landing pages you have online, the more opportunities you can create for your business.

How do Landing Pages work for business?

Think of Landing pages as your business’s hard-working digital sales reps, working away 24/7 to build leads.

They work in 2 key ways;

To collect valuable contact information about your visitors
To provide visitors with engaging content that is both useful and also trust building

Did you know: That companies with more than 30 Landing Pages generate 7 x more leads than those with fewer than 10. (Source: Hubspot)

What does a good example look like?

A good LP should always feature:

A clean, simple stand-alone web page (Stripped of all menus)
A clear and engaging headline promoting your offer (ie. Download our Free Recipe eBook)
Contact Form (Name, Email etc)
Concise body copy that explains why the free offer is worthwhile

In it, you will see how a business provides a valuable free content offer in exchange for collecting potential customers’ details.

Key Features of a typical Landing Pages often include:

An eye-catching headline that grabs attention and explains what the offer is about
Subheadings to break up sections of body copy, making it easier to read
A strong call-to-action button (usually big, red & inviting!)
Clear images or videos that help explain the offer
Social proof – reviews, testimonials and/or case studies
A simple & concise form to capture visitor information
Different versions of the LP, tailored for different audiences
Contact details and a link to the privacy policy (for trust)
Compelling copy that builds interest and informs visitors
An email or SMS autoresponder to send the free content offer after submitting the form.

Key Offers businesses provide via Landing Pages commonly include:

Free eBooks or whitepapers
Discount codes
Free trial of a service/software
Exclusive access to content, such as webinars or podcasts
Access to an online community or forum.

How to use a landing page for a promotion or competition

Use it as a Contest or sweepstakes entry forms
Collecting user-generated content (such as photos or reviews)
Sign up forms for webinars, events and seminars
Gamification elements to encourage customers to share their experiences with the brand.

By setting up a LP for promotions or competitions, businesses can collect data from potential customers who

Creating a custom Designed Landing Page for your website is easy with Pixel Fish

Our team of experts can assist with setting up a page, customising it to your exact specifications and ensuring it gets in front of the right audience, helping you get the most out of your campaigns. Contact us today to start building a bespoke landing page for your business.

10 quick tips to improve your website promotional page

Keep it visually appealing: Use high-quality images, videos, and graphics to catch your audience’s attention.
Make it easy to navigate: The layout should be user-friendly, with clear headings and subheadings to guide visitors through the page.
Use persuasive language: Your copy should be compelling and use persuasive language to entice visitors to take action.
Include customer testimonials: Social proof is a powerful tool in convincing potential customers to trust your brand.
Utilize gamification elements: Add interactive elements like quizzes or contests to make the page more engaging and encourage customers to share their experiences with your brand.
Offer incentives: Consider offering discounts, free trials, or other incentives for signing up or sharing your page with others.
Include a call-to-action: Make sure to clearly state what action you want visitors to take, whether it’s making a purchase, signing up for a newsletter, or following your social media accounts.
Optimize for SEO: Use relevant keywords and meta descriptions to improve your search engine ranking and drive more traffic to your page.
Make it visually appealing: Incorporate high-quality images and videos to capture your audience’s attention and make the content more appealing.
Regularly update content: Keep your website fresh and relevant by regularly updating the content on your pages with new information, products, or promotions. This will also improve your SEO and keep visitors coming back for more.