So you’ve set up your Twitter account. It’s linked on the website, you may even have a little campaign going to increase your follower base, and you’re ready to start tweeting. Lets look at the Top 5 Types Of Businesses You Should Follow On Twitter
But how do you know which businesses you should follow on Twitter?
5 Types Of Businesses You Should Follow On Twitter
- Thought Leaders
- Personal Favourites
But there’s a problem: the “social” in social media means you should use the network as an opportunity for two-way conversation, meaning that you should seek to increase your follower base and who you should follow in return. We want to help!
To optimise your presence on the network, here are 5 types of accounts your business should follow on Twitter.
So, which companies should you follow on Twitter?
Types Of Businesses You Should Follow On Twitter
1. Thought Leaders
Possibly the single most important group of accounts to follow are the thought leaders within your industry. These may include large corporations in other countries, experts on your product, or media who report on your industry. Following these thought leaders allows you to stay up-to-date on current trends. At the same time, they usually have a large, established follower base, so interactions between you and them may significantly enhance your account’s profile.
For example, a women’s fashion store in downtown Sydney may want to follow various famous designers and well-known apparel companies. Fashion magazines like Vogue Australia, Elle, or Russh Magazine are other great accounts to follow and interact with.
Examples of Thought leaders in business include:
- Elon Musk
- Richard Branson
- Warren Buffett
- Mark Zuckerberg
- Steve Jobs
By engaging with these thought leaders, you can gain valuable insights into the latest business trends and strategies. At the same time, you will be able to build relationships with some of the most influential people in your industry. A lot of thought
Next, you’ll want to stay up-to-date with what your competitors are up to. Twitter accounts are public, so following your competitors is legal – and a great way to stay current on their promotions and social media efforts. If your competitors don’t have a Twitter account, that’s even better! Now, you can rest assured that you’re advertising in a medium where your potential customers will only be able to find you as a business opportunity.
Tips on how to work out who your business competitors are include:
- Doing a local search on Google as well as other industry-specific directories
- Joining relevant Facebook groups or other online communities where your competitors may be mentioned
- Checking out trade shows, industry events, and other public appearances to meet potential competitors face-to-face
- Contacting relevant associations to get insight into the businesses around you
What better way to ensure you keep up with your customer relations than following your customers on Twitter? Especially as a small business, you may have a good-enough relationship with your customers to ask directly for their Twitter handle.
Following and interacting with your current customers on Twitter is a great way to increase customer loyalty, which can be crucial to your success. After all, studies show that attracting a new customer can cost up to 5 times more than retaining a current customer for a repeat purchase.
Should you follow your followers? The answer to that question depends entirely on the expert you ask. We maintain that especially if you’re starting your Twitter presence, you should absolutely provide your followers with the courtesy of a follow-back.
Many Twitter users regularly go through “purge” phases in which they clean up the accounts they follow based on whether that account is following them back or not. You don’t want your hard-earned follower to jump off just because you neglected to follow them in return! Following your followers also creates crucial goodwill that ultimately impacts your audience’s perception of your brand.
Quick tips on how to increase your followers on Twitter include:
- Posting quality content regularly and interacting with other users.
- Making use of trending hashtags and topics to get your tweets seen by a wider audience.
- Following other accounts you’re interested in or admire – they may follow you back!
- Sharing newsworthy stories that are relevant to your niche or industry.
5. Personal Favourites
The above four contact types can enhance your Twitter marketing strategy and ultimately drive profitability. But it shouldn’t be all work: managing a small business means plenty of work at all times, so you need the incentive to log on to Twitter and engage with your followers.
A great way to get that incentive is to follow a few personal favourites, such as celebrities, athletes, sports teams or friends, whose tweets you look forward to reading. These followers likely won’t impact your bottom line, but they will make logging into Twitter something to look forward to.
Types of Twitter Messages Businesses use include:
- Promotional – Tweets that promote a product, sale, special offer or event
- Engagement – Tweets that encourage interaction with followers such as polls and questions
- Informational – Tweets that share industry news and updates on your business
- Resourceful – Tweets that provide valuable content
Have you recently started a Twitter presence? Who are you following, and do you need any help with content or strategy? If so, contact us! We’d love to help you start using Twitter to your advantage.
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