Every social media manager knows that regularly coming up with relevant content can be incredibly difficult. Simply posting regular links to your website won’t do; your audience will stop engaging with your posts, your reach will plummet, and your efforts will be for naught. Let’s explore The Top 10 Social Media Post Types Your Business Should Use Today.
Top 10 Social Media Post Types
- News and Announcements
- Personal, “Behind the Scenes” Content
- Answering FAQs
- Discounts and Promotions
- Content Curation
- Contests and Crowdsourcing
- Cross-Network Promotions
- Brand Promotions
On the other hand, keeping your content fresh, diverse and up-to-date will do wonders for the success of your Facebook page or Twitter account. So without further ado, here are the top 10 social media post types your business should use for a varied and successful social media presence.
Top 10 Social Media Post Types
1. News and Announcements
Chances are if your business is on social media, you’re already using this one to some degree. Making an announcement or sharing news about your brand should not just occur in the form of a news item or press release on your website. Your social media followers expect to be the first to know about these types of news, so be sure to share it with them first.
2. Personal, “Behind the Scenes” Content
In addition to posting news and announcements about your brand, another ideal way to improve the value of your social media accounts is sharing “behind-the-scenes” content about your business that personalises your brand. These can come in the form of impromptu videos and pictures, profiles of your employees, or many other possibilities. By personalising your brand, you increase the emotional connection with your audience.
“Engagement” is the name of the game on social media. As we alluded to in the opening paragraph, if your content isn’t engaging, your reach will plummet thanks to Facebook’s news feed algorithm, a lack of re-tweets, and so on. The easiest way to get your audience engagement up is to ask a direct question. As long as it’s not too tricky and remains relevant to your brand, they’ll feel compelled to prove their knowledge and answer the question.
4. Answering FAQs
Of course, you can also turn the question-asking around. If your business frequently gets questions about its products or services, why not start a regular series in which you answer some of the most frequently asked questions? Suddenly, your social media account will become a valuable resource, even for confused or unhappy audience members.
5. Discounts and Promotions
At this point, you may detect a theme with our social media post types so far. The point is to make your presence valuable and relevant to your users, and one great way to do just that is to offer network-specific discounts and promotions for your followers. As an added bonus, attaching these discounts to specific codes allows you to track your social media promotions’ success.
6. Content Curation
Of course, your audience will grow tired quickly if you continuously post about your brand. So be sure to curate content from the industry regularly. A cell phone accessory merchant may want to share updates about the newest smartphones from credible sources. At the same time, a local clothing boutique would be more interested in the latest fashion trends and events. Curating content allows you to keep your audience up-to-date about topics that reach broader than your brand without having to leave your page.
Everybody needs some lightning up at times! We don’t recommend overdoing it, but a joke every now and then can lighten the mood and distract further from the fact that social media is really a marketing tool. If the joke is specific to your industry as an “insider joke,” all the better!
8. Contests and Crowdsourcing
Yet another great way to engage your users is to put them to work: ask them to showcase your product in unique situations, come up with a new cover image for your Facebook page, or other competitive examples. For a small prize, your users will be happy to comply, giving you great content for future social media posts and potentially valuable material for future marketing campaigns.
9. Cross-Network Promotions
If you’re active on more than one social media network (this will be the case), cross-promote your content now and then. In other words, guide users from Twitter to Facebook for a current network-specific discount or from Facebook to Instagram for a photo contest. As you probably know, your content should never be the same on multiple social media outlets. Cross-promotions allow you to spread the word about your multiple accounts, which lets you target your audience will multiple, network-specific touches.
10. Brand Promotions
Finally, don’t forget to promote your services and products on social media. There’s a reason this item is last on our list of social media post types your business should use – too much of this, and your audience will become disinterested faster than you can spell “user engagement.” Still, all the above types of content ultimately need to serve their purpose to spread the word about your products and services and to aid in the process, it doesn’t hurt to remind your audience just what it is you can offer them occasionally.
How can your business use these post types to its advantage? How many of these post types are you currently using, and do you need help implementing a more varied post mix into your social media marketing?
Working out the best Social Media Post Types for your business can be a challenge, but it’s an essential part of any successful social media marketing strategy. From images to text, and from stories to polls – there are a number of post types that you can use to get your message across.
Whilst promoting across social media can be a rewarding marketing strategy, ensuring you have a professional, engaging website that people come back to is equally important. PixelFish can help you create a website that will effectively showcase your brand and engage with your audience. With our team of expert web developers, we’ll ensure that you have an outstanding online presence that looks great on any device.
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