4 Ways to Launch Your WordPress Website Into Social Media Heaven

Sep 30, 2022 | Social Media, WordPress

Reading Time: 4 minutes
Kevin Fouche

4 Ways to Launch Your WordPress Website Into Social Media Heaven

Posted by Kevin Fouche, Pixel Fish Director

Kevin handles the planning, design, launch and training of every website that Pixel Fish creates. He ensures that every website is highly engaging and aligned with our client’s goals. With over 20 years of design and web industry experience to draw upon, Kevin aims to pass on his knowledge to our clients and like-minded businesses wanting to grow their online presence.

An effective, well-functioning website that attracts visitors and future customers is great. Having a website that can work for you in helping your business go viral through word of mouth from brand loyalists and advocates? That’s even better. As we move into the digital age, web design and social media marketing are increasingly linked under one ‘digital experience’ header. Let’s explore 4 Ways to Launch Your WordPress Website Into Social Media Heaven.

To ensure you take advantage of both media, here are 4 Ways to Launch Your WordPress Website Into Social Media Heaven.

4 Ways to Launch Your WordPress Website Into Social Media Heaven

1. Create Shareable Content

First and most importantly, your website should be full of content your audience loves to share. If every page on your site aims to promote your business and its products or services, it might be informative – but will inspire little action on social media. Instead, create rich content such as blog posts, videos, and infographics that resonate with your audience. Fortunately, WordPress makes it easy for web administrators to develop and integrate such content, making this platform a valuable tool for digital marketers looking to turn their websites into social media powerhouses. Via drag and drop, you can write, create, and embed rich content that your audience will love to share with their social media friends and followers.

Great ways to create shareable content include:

  • Writing case studies that demonstrate how you serve your customers;
  • Creating videos featuring customer testimonials, interviews with industry experts, or demos of your products and services;
  • Embedding infographics that illustrate complex data in a visually appealing way.
  • Overall, incorporating interesting content into your website design is an effective way

2. Enable the Sharing

Unfortunately, even the best content matters little if you don’t the ability to share it easily for your audience. Fortunately, doing so is surprisingly simple. Thanks to the platform’s popularity around the globe, every major social network now offers its own ‘share’ buttons that are easy to integrate into your page. This post offers a great tutorial in how to integrate and customise share buttons to make the process as easy as possible for your audience.

3. Optimize Content for Preferable Social Media Networks

It’s easy to lump ‘social media’ together as one entity, but in reality, each network has its very own capabilities and interface.

Twitter users share content very differently than their Facebook counterparts, and Pinterest differs entirely from Instagram. To ensure the maximum social media performance from your WordPress site, you should know where your audience spends its time – and optimise your content accordingly.

Facebook, for example, offers the most in-depth sharing options with plenty of text, a link description, and an image. Twitter, on the other hand, may offer little more than a link, making your headline all the more important. Pinterest is all visual, so your images matter more than anywhere else.

The best types of content types for various social media networks include:

  • Facebook: blog posts, videos, images, and long-form content.
  • Twitter: short snippets of text with links.
  • Pinterest: eye-catching visuals to share with followers.
  • Instagram: a mix of photos and videos, including captions that tell your story.

By understanding the types of content that best suit each social media platform, you can create a strategy that will make your posts more efficient and effective.

If you’re just getting started, experiment with different types of content to determine what resonates best with your audience. Keep track of the results and adjust your strategy accordingly.

4. Promote Content on Social Media

Finally, don’t forget to utilise your own social media outlets to jump-start the sharing process. Your visitors may love your content, but they have to find it first. Integrating your Facebook, Twitter, or other social accounts within WordPress means that you can automatically publish new posts on social media as they appear on your WordPress page. The goal of every business on social media is to ‘go viral.’ Unfortunately, that is difficult to achieve by its very nature, as you rely on the current moods and approval of your audience to make it happen. But sharing it on your own social presence is a great start to get the process going and help raise exposure for your business and WordPress site. How well are your website and social media presence connected?

Some of the leading online platforms that allow you to promote your website content through social media include Hootsuite, Buffer, Sprout Social, and IFTTT. Through these platforms, you can easily schedule posts to be distributed on multiple social media accounts throughout the day and week. This helps ensure that your content is being shared regularly across all of your key social channels. Furthermore, you can use analytics tools to monitor your social campaigns performance and

Thanks to WordPress, they can be closely integrated, leading to a consistent experience that turns your website into a social media king. If you need help in getting there or are interested in a website in general, we’d love to have a chat! Contact us today to start helping your business succeed in the digital realm.

Let Sydney’s leading Web Design Agency take your business to the next level with a Pixel Fish Small Business Website.

Check out some of our latest Website Design projects.

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