10 Tips for Creating Landing Pages

Jul 14, 2016 | Inbound Marketing, Landing Pages

Reading Time: 3 minutes
Kevin Fouche

10 Tips for Creating Landing Pages

Posted by Kevin Fouche, Pixel Fish Director

Kevin handles the planning, design, launch and training of every website that Pixel Fish creates. He ensures that every website is highly engaging and aligned with our client’s goals. With over 20 years of design and web industry experience to draw upon, Kevin aims to pass on his knowledge to our clients and like-minded businesses wanting to grow their online presence.

If you are looking to maximise your website conversion, having effective landing page design is an absolute key. Here are some great ideas for creating the perfect landing page for your website.

Landing pages allow you to direct your audiences from promotional messages through emails, ads, or social media to targeted pieces of content that relate directly to your advertising call to action.

They benefit businesses in any industry through relevance and a focus on conversions.

To take advantage of this digital marketing concept, consider these 10 tips for creating the perfect landing page.

1. Mind the Headline

Your headline will likely be the first thing your audience sees. As such, it needs to effectively communicate the core benefit of signing up, and the central message you look to convey. To be successful, your landing page headlines should be focused, relevant, and audience-oriented.

2. Streamline the Content

After the headline comes the content. Here, you go into detail about just why a member of your audience should sign up for your website. But be careful of the dreaded ‘wall of text’; ideally, your content should be broken up into bullet lists and paragraphs of 3 short sentences maximum.

3. Keep SEO in Mind

You may use your landing page as a landing spot for your ad traffic, but don’t ignore the SEO benefits you can get from it. optimise your content to be searchable by keywords relevant to your offer, and you can take advantage of additional organic traffic for your content.

4. Incorporate Social Proof

Social proof, in the form of testimonials, case studies, expert reviews, and social shares, is crucial in convincing your audience to convert. The science behind it is clear: any, but especially the combination of multiple types of social proof will boost your conversion rates.

5. Narrow Your Focus

Minimise the outgoing links from your landing page that can direct your audience anywhere other than your conversion goal. If you offer them alternatives, such as link to different pages on your website, they might take you up on it. If, on the other hand, the only direction for them to go is to convert, your landing page’s success will increase drastically.

6. Stay Visual

Visual content marketing, from images to graphics and video, is proven to be more successful than its text-based alternative. Your landing page design should take advantage of that fact, incorporating visuals wherever possible.

7. Minimise the Form

No landing page can be successful without a signup page that allows your visitors to convert to leads. While no set number of form fields has been proven to be most successful, most experts recommend limiting yourself to 4-7 individual fields on your sign-up form. Any more, and you will lose potential leads because of an increased barrier.

8. Optimise Your CTA

Even the most effective landing page and form will not be successful without a call to action that compels your audience to sign up. The generic ‘submit’ does not work well; instead, use more action-oriented verbs that give your audience a clear picture of what they can expect when they click. Depending on your types of offer, ‘Download’ or ‘Get your reward’ can be successful.

9. Follow Through

While not technically a part of your landing page design, you can only be successful if your leads actually receive what you’ve promised them. Following through, by providing your audience with the exact content they expect to get on a thank you page and via an automated email, is crucial for long-term success of your landing page.

10. Never Stop Testing

Even considering all of the above best practices, your landing page may not be successful from the get-go. Different audiences react and behave in different ways, which is why A/B testing should be a constant consideration for your individual landing page elements.

Over time, it enables you to find the perfect headlines, CTAs, forms, and other elements needed to turn your landing page into a conversion machine.

Are you looking to incorporate landing pages into your digital marketing repertoire?

If so, you may want to work with a professional web design firm to make sure all of the above elements are successfully implemented.

Get in touch with us today to start talking about the benefits of effective landing pages, and how your businesses can get one.

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