3 Ways Your Website Can Convert More Sales For Your Business

Oct 18, 2022 | Website Design, WordPress

Reading Time: 4 minutes
Kevin Fouche

3 Ways Your Website Can Convert More Sales For Your Business

Posted by Kevin Fouche, Pixel Fish Director

Kevin handles the planning, design, launch and training of every website that Pixel Fish creates. He ensures that every website is highly engaging and aligned with our client’s goals. With over 20 years of design and web industry experience to draw upon, Kevin aims to pass on his knowledge to our clients and like-minded businesses wanting to grow their online presence.

One of the main reasons why people set up websites is to improve their bottom line. Everyone wants to increase sales and hence, profits. Of course, you may have other reasons to set up a website, such as improving your reputation as a company or attracting new employees who will be a good fit. Let’s explore 3 Ways Your Website Can Convert More Sales For Your Business.

However, sales are always paramount if you want to keep your company going. So it’s a good idea to set up your business website in a way that helps your sales team.

This doesn’t mean you should change your website for every large project your sales team is working on. You can’t tailor a website to individual customers.

However, you can set up your customer’s general profiles and tailor your website to meet their needs. Here are a few tips to help you do so:

How Your Website Can Convert More Sales For Your Business

1. Sell Online: Convert to Ecommerce

One of the clearest ways to increase sales is by setting up an e-commerce-enabled website. This means that you’re able to sell your products online. This might be possible for some products but not all. And it’s not usually possible if your business provides services rather than products.

Still, if you can sell your product online, it’s always a good idea to get an e-commerce-enabled website. Not only does this help to expand your customer base, it also gives potential customers a chance to check out your product’s specs.

So, for example, if one of your salespeople is setting up a big sale, they can show the customer photos of the product online if there’s an ecommerce website.

If it’s impossible to talk to the customer personally and show them the product or do a presentation, the salesperson will at least be able to call them or email them with the website address.

Top Examples of Ecommerce Product Types

Ecommerce products can range from physical items such as clothes, furniture and electronics to digital services such as ebooks, music and software. No matter what type of product you are selling, it’s important to use a reliable ecommerce platform to set up your online store.

2. Relevance: Stay on the Same Page as your clients

Sometimes, when several salespeople set up other sales, each may have their methods of attracting customers and describing the product or service. It’s hard to keep everyone on the same page.

However, if you have a business website, it will clearly state what your company is all about and give accurate descriptions of your products and services.

A website is like a company flag. It becomes representative of who you are. Your salespeople and potential customers can refer to it when they are in doubt about anything.

How you and your product are described becomes unified, which also helps maintain the company image.

Tips for staying relevant to your customers include:

  • Keeping your website content updated and relevant.
  • Offering consistent customer service to all clients.
  • Utilizing digital platforms such as email, webinars, social media and other online tools to connect with customers on a regular basis.

It is important that you stay consistent in how you describe yourself and the services you offer. Make sure that your descriptions are accurate, current, and reflect the values of your brand.

Be as detailed and specific as possible so that customers know exactly what you are offering. Remember to use keywords relevant to your product in order for potential buyers to find you more easily through search engines.

Finally, create an FAQ page on your website or blog to answer any questions customers may have. Include contact information so that customers can quickly reach out if they need additional assistance.

By consistently providing quality content and customer service, you will help ensure a steady flow of satisfied customers for your business.

3. Inform and Engage: Provide Valuable Information

We live in the age of information. When someone hears about your product or service and wants to know more about it, they will look it up on the internet. As a result, they’re probably going to find your website. So the website needs to be as informative as possible.

You don’t need to give pages of information under each tab. It’s a good idea to be clear and concise. However, you can add as much information as you like in your blog.

Not only will this help you to be found in several searches, but it will also answer all the questions your customer might have about your product and how to use it.

Armed with this information, the customer will feel a lot more comfortable buying that product. So the more information you add, the more sales you close, which will help your sales team reach its annual goal.

Why Your website is a crucial cog in your Marketing and Sales Funnels

Your website is a great way to showcase your products and services. With the right design, you can easily create an amazing user experience.

This means that when someone visits your website, they will immediately understand what value you are offering them. This clarity will help in lead generation and ultimately close more sales.

Another benefit of having a website is that it will help you to build trust with potential customers. A well-designed website shows that your company is professional and reliable. This kind of trust helps increase customer loyalty, improving your bottom line.

Finally, having a website can help you establish an online presence for your business. Creating an effective digital marketing strategy can reach a much larger audience and grow your sales.

At Pixel Fish, we take pride in creating stunningly beautiful designs that make your website stand out from the competition. Our team of experienced designers will work with you to create a website that aligns with your company’s vision and goals.

Take your business to the next level with a Pixel Fish Website.

Check out some of our latest Website Design projects.

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Contact us today on 02 9114 9813 or email info@pixelfish.com.au

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Kevin Fouché, Pixel Fish Director