Business Website SEO for Beginners

Sep 27, 2022 | Search Engine Optimisation, WordPress

Reading Time: 5 minutes
Kevin Fouche

Business Website SEO for Beginners

Posted by Kevin Fouche, Pixel Fish Director

Kevin handles the planning, design, launch and training of every website that Pixel Fish creates. He ensures that every website is highly engaging and aligned with our client’s goals. With over 20 years of design and web industry experience to draw upon, Kevin aims to pass on his knowledge to our clients and like-minded businesses wanting to grow their online presence.

A simple definition of SEO is search engine optimization. Web designers go through this process to help increase their website’s chances of ranking high in search engine results. This practice is extremely beneficial in improving rankings and is fairly simple to start with. Let’s explore Business Website SEO for Beginners.

If you are just getting started in the SEO industry, be sure to rely on this business website SEO for dummies guide to SEO.

Business Website SEO for Beginners

What are Search Engines looking for?

The main thing that all search engines are looking for is authoritative websites. They want to provide searchers with the opportunity to receive accurate information. Unfortunately, not all websites provide information that is accurate and useful. For this reason, search engines go through a few things to ensure the best websites appear in the search results.

Why do I need SEO?

Aside from helping your website appear authoritative, there are also other reasons you will want to add SEO to your web page. For starters, SEO helps search engines to classify your web page. This is difficult for them to do because they are machines, which makes it difficult for them to understand human languages. However, by adding SEO into your web page, the search engines will be able to determine what you are writing about and where your website fits with the many others already online.

Top ways your website’s SEO impacts your business include:

  • Increasing visibility: SEO helps your website to show up in search engine results for relevant keywords. This means that more people will be able to find it – which can help you gain new customers
  • Generating leads: Good SEO makes sure that the right people are finding your website. That way, potential customers who are looking for what you offer will be able to find it quickly and easily, leading to more leads.
  • Improving website usability: SEO helps you create a website that is easy to use and navigate. This makes sure your visitors can find what they are looking for quickly, making it easier for them to access your products or services.
  • Establishing authority: SEO also increases your website’s authority, as search engines will rank websites with good SEO higher in the results. This means that your website is seen as more trustworthy and reliable, which can help you build a strong reputation online.
  • Optimizing conversions: Finally, SEO helps to optimize conversions on your website. By targeting the right keywords and improving your website’s usability, it is easier for visitors to access the information they need and take action. This can help increase leads, sales, and conversions from your website.

What’s the First thing I need?

To get started in SEO, the first thing you need to develop is a plan. You should develop goals and a plan regarding where you want your website to be in the future. At this same time, you should also develop a target market. A target market is the specific group of individuals you will be gearing your website and content towards. Knowing who you are writing for is important when it comes time to develop keywords.

What are Keywords?

Keywords are one of the fundamental portions of SEO. These are the specific phrases and words you place in your content based upon what your target market is searching for. When a person searches for a specific topic, search engines will look for pages that offer information about that topic. If your website isn’t geared towards specific keywords, it will be less likely to appear to customers looking for your products and services.

Tips for finding the best keywords for your business

  1. Start by researching the competition – Look at what other websites in your industry use for keywords and tailor them to fit your business.
  2. Utilize keyword research tools – Many SEO platforms offer software that searches and compiles a list of relevant keywords you can use on your website.
  3. Use long-tail terms  – Instead of focusing on single words, look for longer phrases that are specific to your business and the services you offer.
  4. Keep it relevant – Make sure the keywords you choose directly relate to what your target audience is looking for. This will help Google identify your content and display it in search results.
  5. Integrate keywords into page architecture – While keyword research is essential, it’s also important to incorporate them into the architecture of your website. This includes meta tags, titles and headings, and content written for each page.
  6. Optimize images – Search engines can’t “read” images directly, so it’s important to include text-based descriptions wherever they appear on your site. This helps Google understand what the images are about and display them in image searches.
  7. Write content for people – Search engine algorithms are getting smarter all the time, but they still can’t completely replicate human understanding of language. Write your content so that it’s engaging and relevant for your target audience first, then optimize it for search.

Keyword Research

One of the most important parts of SEO is finding the right keyword to use in your content. This is where keyword research enters the picture. Keyword research is the process businesses go through to determine which keywords are the most powerful. To choose the best keyword, you should take a look at a few different things. For starters, look at the search volume of the keywords you consider using. They should also be relevant to your products and services. Finally, consider the amount of competition that is already using this particular keyword.

Some of the best online Keyword research tools include the following:

  • Google Keyword Planner
  • SEMrush
  • Ahrefs Keywords Explorer

These tools can help you identify the best keywords that often appear in searches and have low competition. Utilizing these tools will help you create content that is tailored to your target audience’s needs, which can help your website

Website SEO for Beginners: Other Factors

While keywords are important, you should also keep other items in mind simultaneously. For example, you should also look at your website’s actual navigation aspects. Search engines are looking for a site that is easy to get around and find information on. Your readers will also likely spend more time on your website simultaneously.

You will also need to build links to other authoritative sites that can back up your research. This will also help your website to appear stronger and more likely to appear higher in search results. However, ensure that the links you choose are solid, relevant links that provide valuable information.

Engage with a professional web design agency that has a solid understanding of SEO for your business website. They will be able to help you devise a strategy that will bring your website up higher in the search engine rankings and ensure that it is also easy for readers to navigate through.

Be sure to take your time when creating content as well. Quality content should always come before quantity. The more relevant, unique, and shareable the content

These are just a few of the things you need to do to get started in SEO. To learn even more about the process, contact us today.

Let Sydney’s leading Web Design Agency take your business to the next level with a Pixel Fish Small Business Website.

Check out some of our latest Website Design projects.

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Kevin Fouché, Pixel Fish Director