With so many possible online promotional tools at your disposal, you can be forgiven for thinking the humble email may have lost its relevance. Let’s explore 7 compelling reasons to consider E-Marketing.
Email Marketing is alive and kicking and could still be very important for your business.
Firstly, what is Email Marketing (E-Marketing)?
Email Marketing, or E-Marketing, is direct marketing to a group of people via email. Whilst it has been around for quite a while, it is still used extensively worldwide. With over 196 Billion emails sent daily, Email is the preferred choice of communication for people everywhere.
7 Compelling Reasons To Consider E-marketing
- There are more than 4.3 billion email accounts in use today.
- 95% of online consumers use email.
- 91% of email users check their email daily.
- 77% of consumers prefer email for marketing communications.
- Email lets you create a highly targeted message unique to each person who receives it.
- Email has an ROI of 4300%. For every $1 you spend, you get $43 of returns.
- 76% of marketers say they use email more than they did three years ago.
*Source: Hubspot
How Email Marketing can work for your business
Email marketing, when done correctly, can be a valuable communication tool for any business. It can attract new leads, convert deals, and keep in touch with and nurture existing customers.
With so much digital clutter, the humble email is a terrific way of personally connecting with your audience. From Monthly newsletters to sales promotions, E-Marketing is a great way of promoting your business directly into people’s inboxes.
The key is communicating with people who have given you the approval to do so. Purchasing mass lists can be a huge blow to your business’s reputation and jeopardise your genuine emails by being added to blocked / SPAM lists.
So be helpful in your emails. Provide potential and existing clients with valuable information. They will reward you if you engage with them through relevant content.
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