As a small business owner, you should never underestimate the power of email marketing. When executed correctly, email marketing is an effective and inexpensive marketing strategy. Let’s explore 5 Simple Email Marketing Tips. Email is a great way to stay in touch with current customers and convert leads into new customers.
However, it must be approached strategically to have the intended effect. So, how can your small business take advantage of email marketing?
Consider the following five simple email marketing tips every small business should use.=
5 Simple Email Marketing Tips Every Small Business Should Use
- Make subscribing simple
- Offer some incentives
- Match your newsletter to your brand
- Prepare your subscribers
- Don’t forget the ‘unsubscribe’ option
5 Simple Email Marketing Tips Every Small Business Should Use
1. Make subscribing simple
Let’s face it: most people won’t take the time to fill out an incredibly detailed subscription form for your company newsletter. People like efficiency, so keep the subscription process short and sweet. Additionally, place sign-up forms in high-traffic areas so that current and future customers are more likely to come across them and sign up. At a minimum, sign-up forms should be available on the company website, Facebook page, and blog.
2. Offer some incentives
Many people are wary of handing over their email addresses, so clearly state the benefits they’ll reap from signing up for your newsletter. Incentives often go a long way with customers who are reluctant to subscribe. Consider offering discounts, coupons, and freebies for subscribers. You might also request birth dates on the sign-up form and send your subscribers a special gift on their big day.
3. Match your newsletter to your brand
If you think the aesthetics of your newsletter doesn’t matter, you better think again. Your newsletter should draw subscribers in, so make it easy to read and avoid clutter. It’s okay to use a template to get started, but be sure to customise it so that it’s unique to your company. Include your company colours and logo on the newsletter and proofread it for spelling and grammatical errors. It’s typically wise to enlist an extra set of eyes to edit.
Remember: your newsletter is a direct reflection of your brand, and by extension, it’s a reflection of you too. Be sure that it accurately portrays what you’re all about.
4. Prepare your subscribers
Want to know the quickest way to get people to hit the ‘unsubscribe’ button? Without warning, start bombarding them with emails multiple times a day. It’s no secret that most people aren’t fans of spam, so ensure that your newsletters aren’t viewed that way. It’s typically a good idea to let subscribers know what they can expect from you.
Will they hear from you daily? Weekly? Once a month? Will they receive coupons? Motivational quotes? Letters from the owner? You want your subscribers to feel like you’re offering something of value and that your intention is not to spam their inboxes.
5. Don’t forget the ‘unsubscribe’ option
By law, you must include the option to unsubscribe to your e-marketing efforts. When you do receive requests to unsubscribe, don’t be discouraged. Instead, use it as a valuable learning opportunity. Pay attention to which emails receive the most unsubscribe requests. Then, consider whether or not there’s something about those specific emails that are a turn-off to customers.
How to promote your website via Emarketing
Email marketing is an effective way to reach customers and prospects. When creating emails, ensure that they are personalized and relevant. Consider what your target audience wants to read and respond to, then craft emails accordingly. You may also want to consider segmenting your list into different categories so that you can tailor messages.
Maybe the subject line needs some fine-tuning or you need to take a less aggressive sales approach in the wording of your message. Your customers are trying to send you a message by unsubscribing, so be sure to listen to them.The bottom line is this: if you’re a small business owner and you’re not currently email marketing, you’re missing out on an efficient and cost-effective way to reach your current customers and gain new ones. Email marketing should be just as important to you as any other type of marketing. With the right strategies in place, it can help build relationships with your customers and give them a reason to come back.
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