Why Business Owners Need To Make Time For Website Maintenance And Promotion

Nov 11, 2022 | Website Design, WordPress

Reading Time: 5 minutes
Kevin Fouche

Why Business Owners Need To Make Time For Website Maintenance And Promotion

Posted by Kevin Fouche, Pixel Fish Director

Kevin handles the planning, design, launch and training of every website that Pixel Fish creates. He ensures that every website is highly engaging and aligned with our client’s goals. With over 20 years of design and web industry experience to draw upon, Kevin aims to pass on his knowledge to our clients and like-minded businesses wanting to grow their online presence.

You put a lot of work into your business to reach people, turn a profit, and grow. Part of that, in this digital era, is having a website. Fortunately, with tools like WordPress website design, having a website has never been more accessible for business owners, no matter the line of business. Let’s look at Why Business Owners Need To Make Time For Website Maintenance And Promotion.

However, simply having a website isn’t enough. You must nurture it to make it work for you and your business.

Why Business Owners Need To Make Time For Website Maintenance And Promotion

1. Make Time

With all you do to run a successful and lucrative business, it can be challenging to carve out yet another chunk of time for website maintenance. However, the time spent is well worth it. The point of any website is to reach as many people in your target audience as possible. This makes you visible, expands your reach, and grows your business.

However, you’re stagnant if you develop your website and then leave it alone. You aren’t climbing the ranks of search engines. You aren’t memorable. If you leave your website alone, people will leave your business alone. Making the time is important.

Quick tips on how to make time for your website

  • Put time in your schedule each week for website maintenance.
  • Utilize tools to streamline work and save time.
  • Take advantage of automation features on website platforms.

How to create a Website Maintenance And Promotion Schedule

  1. Create a schedule for website maintenance and promotion that works for your business.
  2. Determine which tasks you will perform in-house, and which ones can be outsourced.
  3. Assign deadlines to each task and stick to them.
  4. Document your strategy so everyone on the team is aware of their responsibilities.
  5. Measure the success of each task and adjust your strategy accordingly.
  6. Stay up-to-date on the latest industry trends and technologies.
  7. These tips will help you make time for website maintenance so that your business can stay ahead of the competition! With a well-maintained website, customers are more likely to engage with your business, leading to increased sales and profits.

Remember, website maintenance is an ongoing process that never ends – so be sure to schedule regular checkups and updates.

5. Begin with and Maintain a Professional Web Design

With a WordPress website design, you can have the looks and functionality a professional business website should have. Once it’s out in the world, you must spend a certain amount of effort paying attention to trends, exploring what your audience responds best to, and evolving your website to fit.

Benefits of using a Professional Web Designer

One of the best reasons to use a professional web designer is that they can provide website maintenance, updates and backups. Plus they will know all the tricks of the trade and be up-to-date on industry standards. They have experience in coding, development, design and marketing so you’re getting an all-encompassing service from someone who really knows what they’re doing.

Another benefit is that you won’t have to worry about the technical aspects of content management, ensuring your website’s security and making sure it meets the right standards. A good web designer will take these steps for you so that you can focus on expanding your business instead.

3. Keep Rolling Out the Content

Your website needs a regular flow of great content to stay relevant and visible. Fresh content is what drives traffic to business websites. People seek information, and if you give it to them, they will keep coming back (and they’ll bring their friends).

This, of course, begins with your products and services. However, having a blog is just as important. A blog expands your reach, draws people in, and keeps them coming back. These are what all business owners need to thrive online. Creating and updating content relevant to the business is necessary for any website.

Fresh, engaging content isn’t the only way to draw in consumers. In addition to freshening content, you’ll need to freshen up your delivery methods. You keep things interesting for your audience with videos, infographics, stunning photography, case studies, news posts, press releases, and podcasts. By changing up the types of blog posts, you stave off boredom and allow visitors to consume content in a fun, interactive, and easily digestible way.

Quick tips for creating regular website content

  1. Identify topics that are related to your business.
  2. Use a content calendar to plan out what content you want to create and when they will be released.
  3. Focus on providing valuable, helpful information for your readers through interesting stories and visuals.
  4. Keep the tone conversational and avoid jargon where possible.

4. Be Accessible and Familiar to Your Audience

You want people to patronise your website and your business. You want people to return after doing so. Another huge invitation is making yourself accessible and connecting with your visitors. Make it easy for consumers and potential consumers to contact you with questions or suggestions. Respond to blog comments and engage with your readers. This puts a face behind the brand, makes you relatable, and builds consumer trust.

Quick tips for being accessible to your website clients

  • Make a “Contact Us” page that is easy to find and use.
  • Display your email address on the website so people can easily contact you.
  • Encourage user feedback – create surveys, polls, comment boxes, etc.
  • Engage with customers who leave reviews or comments by responding promptly

5. Hire a Support Team for your Website Maintenance And Promotion

You know you need to pay attention to your website and spend hours developing and evolving it. But if there is no way for you to do all that’s involved in running a website, hiring people who can is okay. Professionals can create and design a stellar WordPress website and even handle content creation.

However, keep in mind that you are the face of your business. Handing the task off to someone doesn’t mean you shouldn’t play an active role. Communicate with your team. It’s also important to drop in occasionally, write a few lines, and connect with your visitors by responding to comments and messages.

Too often, business owners don’t take the time to build a solid online presence. This strips them of valuable opportunities to connect and grow. Business websites need a streamlined design that adapts to consumer evolution, offers diverse and relevant content and allows visitors to click.

Top traits to look for in a website support team

  • Experience working with WordPress websites
  • Knowledge to make the website SEO friendly
  • Ability to identify, optimize and address user experience issues
  • Understanding of digital marketing strategies such as PPC campaigns, content marketing, and social media management

Please contact us for more information about how you can do this and how we can help.

Let Sydney’s leading Web Design Agency take your business to the next level with a Pixel Fish Small Business Website.

Check out some of our latest Website Design projects.

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Kevin Fouché, Pixel Fish Director