17 Unbeatable Website Promotion Strategies

Mar 15, 2023 | Business Tips, Inbound Marketing, Website Design

Reading Time: 7 minutes
Kevin Fouche

17 Unbeatable Website Promotion Strategies

Posted by Kevin Fouche, Pixel Fish Director

Kevin handles the planning, design, launch and training of every website that Pixel Fish creates. He ensures that every website is highly engaging and aligned with our client’s goals. With over 20 years of design and web industry experience to draw upon, Kevin aims to pass on his knowledge to our clients and like-minded businesses wanting to grow their online presence.

Are you looking for website promotion strategies that will help your business stand out, attract the right customers, and increase sales? Having a great website is important but it’s only half the battle – what good is having a captivating site if no one knows about it? That’s why effective website promotion strategies are essential to any successful business. In this blog post, we’ll explore unbeatable website promotion strategies that have been proven time and again to be highly effective in helping businesses get noticed online.

Whether you’re just starting out or looking to upgrade your existing methods of promoting your web presence, this article will provide valuable information on how to take marketing into your own hands. Keep reading to find tips and tricks backed up with real-world examples!

Unbeatable website promotion Strategies

1. Make use of search engine optimization tactics to increase your website’s visibility on search engines

Search Engine Optimization (SEO) is an indispensable tool for any online business. SEO involves optimizing your website’s content to make it search engine friendly, making sure search engines could locate and read the content accordingly. When used properly, SEO can be extremely effective in helping search engines quickly find and index your website, resulting in increased web traffic and brand recognition.

With an enhanced presence on search engine pages, establishing yourself as a thought leader or resource within your space becomes much easier. Applying proven SEO tactics to your website is a smart approach that should not be overlooked when it comes to online marketing and striving to rank on the first page of the search engine results pages.

Good SEO practices can help your business reach the top of search engine page rankings and maximize visibility. It is also important to note that there are many different types of search engines on the web, and each type has its own unique set of criteria for website optimization.

2. Promote your website through social media sites like Twitter, Facebook and Instagram

When you are trying to promote your website, social media platforms offer an easy, cost-efficient way to do so. Twitter, Facebook and Instagram are some of the most popular social media sites today and allow you to connect with a broad audience within their respective online communities. It’s important to target social media users who will be interested in what you have to offer and adjust your strategy for different social media platforms accordingly. Tailoring your message can help ensure that your social posts reach a wider audience and generate more interest in your website.

3. Utilize influencer marketing to reach potential customers

As a business owner, utilizing influencer marketing is an important way to reach potential customers. Influencers can effectively drive traffic and increase visibility if used correctly. The key to successful marketing is by finding the right influencers who are in your business’s niche and have many followers on their social media platforms.

They should also be able to offer not only product promotion but create engaging reviews that could attract more potential customers who may have not heard of your business normally. If done correctly, this type of marketing can be a powerful tool for business owners to take advantage of.

4. Leverage paid advertising such as Google Adwords or Facebook Ads

Paid advertising such as Google Ads can be an effective way to reach new prospective customers and maximize your return on investment (ROI). Google Adwords is one platform that has shown to be successful for many businesses. It provides a high degree of flexibility in targeting potential customers, depending on their demographics, location, interests, and more.

When combined with other marketing efforts like social media engagement, video ads and content marketing, google adwords can act as a valuable tool for generating more leads and growing your business.

5. Create engaging content that will keep readers coming back

Creating content that resonates with readers and keeps them coming back is a surefire way to increase website traffic. Content should be tailored to your target audience, taking into consideration their likes, interests, and communication preferences. Whether creating blog posts or designing an infographic, create content that engages the reader is key in creating consistency with returning visitors. Furthermore, creating content that can be shared on social media platforms and among friends amplifies its reach and overall engagement. Quality content should always be put first when creating website content for a website as consistent viewership is what leads to lasting success.

6. Optimize your website for mobile devices to ensure the best user experience possible

Creating a website that is optimized for use on mobile devices is essential to providing the best user experience possible. Keeping target audiences in mind when designing a website, especially one that is intended for use on mobile devices, can ensure that users are not only able to navigate it easily but also find the information they require.

It’s also important to consider search engine results since having an unoptimized mobile-friendly website may lead to lower rankings and thus less reach among target audiences. Therefore, optimizing your website for mobile devices not only assures user satisfaction with their experience but also increases the search engine visibility of your website.

7. Find guest blogging opportunities

Create content and promote your website to increase its online visibility. Guest blogging is an effective way to increase your brand’s reach while building relationships with peers in your industry. Additionally, creating content on topics related to the services you offer can help establish yourself as an authority figure and bring more qualified visitors to your website from your guest post.

8. Build an email list, start an Emarketing newsletter

Email marketing is an effective way to keep in touch with your existing customers and reach out to potential leads. Creating an email list of interested subscribers will allow you to send notifications about new content or promotions that are relevant for your target audience through email marketing campaigns.

Additionally, creating a newsletter can help you build relationships with your customers and generate higher engagement rates than other marketing channels.

9. Leverage your relationship with other local businesses

Building relationships with other local businesses can be a great way to increase exposure for your own business. You can leverage your relationship with local companies in order to cross-promote content or collaborate on joint initiatives that benefit both parties.

Additionally, you can partner up with other local companies to create exclusive discounts and rewards for customers who shop at the combined businesses.

10. Submit your site to online directories

Submitting your website to online directories is an effective way of increasing visibility for your business. Submitting links to local listings such as Google My Business, Yelp, and Yellow Pages can help boost search engine rankings and direct more local search customers to your site.

Additionally, you can also submit content to niche-specific websites that are relevant to your business, such as industry-specific blogs or social media groups. Doing so can help increase exposure for your site and build credibility within the local market.

11. Connect and contribute on LinkedIn

Joining professional groups on LinkedIn is a great way to connect with potential customers, partners, and other business owners in the area and raise your business profile. You can also use the platform for content promotion or link building.

Consider creating helpful posts or articles that inform your target audience about topics related to your business. This will help build trust and establish yourself

12. Build up your positive online customer reviews

In the digital world, reviews are incredibly important for businesses. Positive reviews can boost your brand’s authenticity and attract more customers and can be a vital part of your small business strategy.

Encourage satisfied customers to write positive reviews on sites like Google My Business.

13. Create and Upload Compelling Videos

Videos are a great way to increase engagement and build your presence online. Consider creating informational video content such as tutorials, product reviews, or even just fun videos about the company.

This can be used for social media platforms like YouTube, Vimeo and Instagram, or you can upload them directly to your website. Be creative with your approach, as videos can be engaging and entertaining for potential customers.

14. Prioritize your Keyword Research with easy target keywords for SEO

When it comes to your SEO strategy, the key is to think like a customer. Brainstorm target keywords that people might use to find your business or the services and products you offer. Use these words in your page and post content, title tag, meta description, page headings and other copy. You can also utilize tools such as the free to Google Keyword Planner to explore related topics, and to find target keywords that will help bring more qualified leads to your website.

Once you’ve identified relevant keywords, create content around them. This can include blog posts, product descriptions and landing pages. Focus on creating informative and engaging content that is built around your target keywords. Optimizing for SEO should be easy when all your content is keyword-rich, user-focused and search engine friendly and will help your pages rank in search results and increase the traffic potential of your website.

15. Run and Host Business events

Hosting events is one of the best promotional strategies where you can build brand awareness and connect directly with other small businesses. Hosting business events is a good starting point to increase your visibility and attract potential customers. You can host online or offline events such as seminars, webinars, product launches, workshops, conferences and more.

This type of event will not only help you generate leads but also provide an opportunity for networking and brand building. Consider using social media to promote upcoming events and make sure your website has a dedicated section where potential customers can find out more information.

Additionally, setting up an effective post-event follow-up system will help you nurture relationships with attendees and convert them into paying clients.

16. Generate Quality Backlinks to Help Your Website Traffic

Backlinks are one of the key SEO Tools to improving your search engine rankings and generating referral traffic from a blog post. It is important to ensure that you have quality backlinks from relevant websites in order to increase your visibility and website authority.

One way to do this is through guest blogging, where you provide content for other websites and get a link back to your own existing pages. You can also reach out to influencers in your industry and ask them to link back to your content or site.

17. Get Featured in your local newspaper

Getting featured in your local newspaper or local directories can be one of the best ways to promote and reach new customers and get more eyes on your business. For free promotion, you can even write press releases about upcoming events or products and send them out to media outlets in the hopes of getting featured.

Additionally, you can contact reporters and editors directly with any interesting stories they may want to write about.

Website Promotion Strategies: A Summary

To summarize, optimizing your website for search engine visibility, utilizing social media marketing strategies, and tapping into the power of influencer marketing are all effective ways to reach potential customers. With engaging content and careful attention to best practices in SEO, you can make sure that your website is being seen and your brand is being heard.

Paid advertising can be beneficial if done strategically and with a budget in mind. And lastly, don’t forget about mobile optimization – as more people use their phones for web browsing, it’s essential that your site functions across all devices. With these Website Promotion Strategies tips in mind, you have everything you need to start increasing visibility and driving traffic to your website.

Take your business to the next level with a Pixel Fish Website.

Check out some of our latest Website Design projects.

More Reading
WordPress for Small Business: A perfect match
10 Best Practices for a Successful WordPress Website Design Project
Why Business Owners Need To Make Time For Website Maintenance And Promotion
Grow Your Sales With the Top 10 Types of Ecommerce Website Promotions
The Top 10 Social Media Post Types Your Business Should Use Today
How to Promote Your Website on Facebook and Drive Traffic
Local SEO checklist: 7 SEO Tips For Local Success
Top 5 Best Ways to Upsell and Cross Sell in WooCommerce
7 Amazing Website Design Secrets Every Small Business Owner Should Know
How to Successfully Create a Business Social Media Strategy

Stand out from your competition with a Pixel Fish website!

Contact us today on 02 9114 9813 or email info@pixelfish.com.au

Small Business Website Packages   | Custom Website Design   |   Ecommerce Websites

Related Blogs

Contact Pixel Fish - Website Design Agency

Get Started with a new Pixel Fish Website

We would love to hear about your upcoming website project

Kevin Fouché, Pixel Fish Director