In today’s fast-paced society, a mobile-friendly design for your website is critical. More customers than ever before are accessing websites using their smartphones and tablets instead of taking the time to get to a computer. Let’s explore the Top 10 Benefits of Mobile Friendly Web Design.
Benefits of Mobile Friendly Web Design – Our Top 10 list!
- Google penalises businesses that don’t have mobile responsive pages
- You’ll attract more viewers
- You’ll avoid duplicate content penalties to your SEO ranking
- Make it easier to manage your content
- Take advantage of the features offered by mobile browsing
- Make it easier for mobile users to access content off-line
- Online shopping is made easier through mobile-friendly design
- Your analytics will all be in one place
- You don’t want to fall behind the competition
- It will keep your website prepared for the future
If you’re on the fence about the importance for your business, check out these 10 business benefits of mobile-friendly web design.
Benefits of Mobile Friendly Web Design – Our Top 10 list!
1. Google penalises businesses that don’t have mobile responsive pages
You want your business to be at the top of the search results any time someone in your area searches for your business. Google is serious about putting mobile-friendly results at the top. They even have a link to check the mobile responsiveness of your site.
2. You’ll attract more viewers
Around 40% of the traffic to most websites is now from mobile devices. That means that 40% of your users need a mobile responsive design in order to engage with your web page. Many mobile users will simply click away from a page if it doesn’t respond the way they want it to on a mobile device.
Customers are more likely to purchase – Customers who shop on mobile devices spend an average of twice as much time on sites that are mobile responsive. That means they’re more likely to make a purchase if the layout and design of your website works well for them.
Your bounce rate will go down – When visitors come to your website and are unhappy with the mobile design they’re likely to leave immediately. This is known as a “bounce” and it can hurt your search engine rankings if you have too many of them. With a responsive website design, your bounce rate will decrease, helping to boost your site’s visibility on search engines.
Improved customer service – With a responsive website design, customers can access your site from any device and have an enjoyable user experience. This makes it easier for them to find the information they need quickly and easily, resulting in happier customers who are more likely to make a purchase.
Increased conversions – A great mobile responsive design will result in more conversions because users will be able to access your website regardless of the device they use. This means more people will be able to find and buy your products or services, resulting in an increase in sales.
Improved online reputation – Customers who have a positive experience on your mobile-responsive site are more likely to recommend it to their friends and family. This can result in increased visibility.
3. You’ll avoid duplicate content penalties to your SEO ranking
Having two copies of your website–one for traditional computer users and one for mobile users, for example – is penalised by Google, too. It wants to see unique content, and if you’re duplicating your website, you’re not providing its view of unique content. Therefore, you need to have a mobile-responsive website in order to avoid these penalties. Responsive design gives you more control of how your users interact with your site, allowing them to access content quickly and easily. This can result in improved user satisfaction and loyalty, which can increase revenues over time
4. Make it easier to manage your content
Duplicate copies of your content isn’t just hard on your search rankings. It’s also hard on the time and energy spent on your website. Instead of having to enter new information twice, wouldn’t it be nice to do it once and then be done?
5. Take advantage of the features offered by mobile browsing
Your customers’ phones can provide their location, open the door for an app download, and plenty more. As you design your web page, taking these extra features into account can make a big difference.
6. Make it easier for mobile users to access content off-line
Mobile users may not have full-time access to the internet, but they can still choose offline reading of important content. Using a mobile responsive design makes that much easier.
7. Online shopping is made easier through mobile-friendly design
If your website is clunky or hard to load on a mobile device, customers might choose to put off a purchase until they’re able to get back to their computers–or even skip it entirely. You’ll miss out on a lot of purchases with a website that doesn’t work smoothly on a mobile device.
8. Your analytics will all be in one place
No more combining sets of data to fully understand your customers’ browsing habits, where they come from, or how effective your current marketing campaign has been! All of your data will be in one place.
9. You don’t want to fall behind the competition
If your competition doesn’t yet have a mobile responsive website, great! You’re ahead of the game. On the other hand, you don’t want to be the last one to update your site.
10. It will keep your website prepared for the future
Mobile browsing is likely the future of the internet. Increasingly more individuals are choosing smartphones and using tablets. Providing them with the service they need to keep using your website is just good business sense–not to mention preventing you from needing to redesign your website in the future altogether.
Watch our video on Mobile Responsive Website Design: ‘Get Mobile or Get Lost’
Mobile-friendly web design is no longer the trend of the future. It’s the trend of the present, and keeping up with it is critical to maintaining the success of your business. If you need help improving the mobile responsiveness of your website, contact us!
We’d love to help you take advantage of all the benefits mobile-friendly website design has to offer.
Key Mobile Friendly Stats in 2022 to be aware of
- 63% of traffic from search engines came from mobile devices
- 60% of all email opens occurred on a mobile device
- 72% of consumers said that it was important for websites to be mobile friendly
- Over half (51%) of consumers said they are more likely to purchase from a website if it is
What dangers can you face if your website is not mobile-friendly?
If your website is not mobile-friendly, you risk losing out on valuable customers and potential revenue. In 2022, the majority of people will be using their mobile devices to access websites and make purchases; if your website isn’t optimized for mobile use, you could end up missing out on a large portion of this traffic. Additionally, Google may even penalize your website if it’s not mobile-friendly, meaning your site will show up in lower rankings on search engine results pages. Furthermore, customers that visit a website that isn’t optimized for their device may have a negative impression of the business and be less likely to make a purchase or return to the website in the future. Finally, if your website is not optimized for mobile devices, it could potentially suffer from slow loading times and other technical problems.
That’s why it’s important to ensure that your website is able to provide an optimal experience for all users, regardless of the device or platform they’re using to access your website. By taking the time to make sure your website is mobile-friendly, you can ensure that customers will have a positive experience while visiting your website. Additionally, taking the time to make sure your website is mobile friendly can help improve your SEO rankings and increase online visibility.
For businesses that want to stay ahead of their competition, it’s important to focus on creating the best possible mobile experience for their customers.
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