How Social Media Can Benefit Your Business

Dec 11, 2022 | Inbound Marketing, Social Media, WordPress

Reading Time: 5 minutes
Kevin Fouche

How Social Media Can Benefit Your Business

Posted by Kevin Fouche, Pixel Fish Director

Kevin handles the planning, design, launch and training of every website that Pixel Fish creates. He ensures that every website is highly engaging and aligned with our client’s goals. With over 20 years of design and web industry experience to draw upon, Kevin aims to pass on his knowledge to our clients and like-minded businesses wanting to grow their online presence.

Social Media has revolutionised how over 2 Billion people worldwide engage with each other online. So what is it all about, and how can Social Media benefit your business?

What is Social Media?

Social Media has been around for quite a while now and has impacted modern life in a huge way.

For those not up to speed, it essentially is a collection of online services such as Facebook, Twitter, Linked In and Instagram, which allows people all around the world to create and share their ideas, videos and photos.

Social Media is an online community whereby people can reach out to friends, family, business contacts and even total strangers.

Social Media is used daily by over 80% of internet users!

Top Social Media Platforms in 2022 by users

  1. Facebook – 2.6 billion –  The world’s largest social media platform.
  2. YouTube – 2 billion users – A video streaming service and the second most popular website in the world.
  3. Instagram – 1 billion users – A visual social media platform with a focus on images and short videos.
  4. Twitter – 330 million active monthly users – A micro-blogging platform.
  5. LinkedIn – 303 million active monthly users – A business-oriented social media platform .
  6. Tok – 680 million  users – A multimedia messaging app
  7. Snapchat – 229 million users- A mobile messaging platform with a focus on media sharing such as photos and videos
  8. Linkedin – 260 million users- Primarily used for professional networking, connecting to employers/business partners
  9. WhatsApp – 2 billion active monthly users- An instant messaging service owned by Facebook

The popularity of these platforms has only increased in recent years and it is expected that more than 3.8 billion people will be using social media by 2022. With so many users, there is a huge potential for businesses to reach new audiences, engage with their

Social media is a powerful tool for businesses to use to reach new customers and build relationships

How Social Media Can Benefit Your Business

To successfully engage with your potential customers, you need to be part of the conversation. And that means talking to them wherever they are gathered. Doing it on their terms so to speak.

Engaging with people via Social Media allows you to communicate with people during every stage of their buying process.

Not only can you communicate with people online, they can also help spread the word about your business or product to all of their connections with a click of a button.

Being on Social media also allows you to keep your finger on the pulse. You can find out what people are talking about, answer their questions, and direct them down the right path if needed.

Social Media for Business: How do I know which platform is right for me?

The key is to really understand your ideal customer. For example, if you sell summer dresses to teens, platforms such as Facebook and Instagram could be perfect.

On the other hand, if you are selling IT business services to larger companies, platforms such as Linked In and Twitter could be ideal. Remember, selecting the right platform and creating the appropriate messaging for your customers to connect with is crucial. Success is when the right message is delivered to the right person via the right platform.

Best Types of Social Media Platforms for B2B Businesses

  • LinkedIn is by far the best platform for B2B businesses. It provides a great opportunity to engage with other professionals, build meaningful relationships and showcase expertise. You can use this network to network with potential clients, join relevant groups, post job openings and more.
  • Twitter can also be a great platform for connecting with potential customers. The key here is to find the right influencers and create content that resonates with them.
  • Facebook is more suitable for B2B companies looking to target a broader audience, as it has more of a consumer focus. Content should be tailored to the type of user you want to attract and engagement should be monitored closely.
  • YouTube can be used for hosting videos about your products or services, as well as providing tutorials, Q&A sessions with customers/experts, and other types of content. This platform can also be great for creating brand awareness and driving traffic to your website.

Best Types of Social Media Platforms for B2C Businesses

  • Instagram is perfect for businesses that rely heavily on visuals, such as fashion and food companies. It’s also an ideal platform for showcasing products and services to potential customers. Posts should be creative and captivating, as this will help increase interaction and engagement with the audience.
  • Twitter is suitable for those who want to keep followers updated about all kinds of news and events related to their business. It’s also an ideal platform for customer service, allowing brands to respond quickly and efficiently to customers’ inquiries.
  • Facebook is great for businesses looking to reach a broad audience of potential customers. It’s also great for keeping customers up-to-date on new products and services, as well as running engaging contests and promotions.
  • Instagram is a great platform for businesses looking to reach a visually oriented audience, such as fashion and food companies. It’s also ideal for showcasing products and services in an engaging way to potential customers.
  • Pinterest is perfect for those who want to get creative with their content and share inspirational visuals. It allows users to showcase ideas, products, and services attractively.

Overall, all of these platforms provide unique opportunities for businesses to connect directly.

What is the future of Social Media?

Social media continues to be an ever-evolving industry as new platforms emerge and popular existing ones undergo changes. Emerging trends include the continued growth of video content, increased use of influencers, and a greater focus on personalization. AI technology is also becoming more prominent in social media marketing, allowing businesses to automate many tasks like audience segmentation and content curation. Social media will continue to be an essential part of any digital marketing strategy, as it allows companies to reach their target audience in an engaging, personalized way. Companies should also keep up with the latest trends and changes, so they can adjust their strategies accordingly for maximum impact.

Overall, social media is a powerful tool that, when used effectively, can help businesses connect with their target audience and generate valuable leads. With the right approach and up-to-date knowledge of trends, companies can leverage social media to create meaningful relationships, build brand awareness and drive conversions.

The impact of social media goes beyond marketing, too – it is now being used for customer service and feedback, recruitment, sales, public relations and more. To make the most out of social media, businesses need to understand their target audience and create content that resonates with them. Additionally, consistency is key – a company should post regularly to keep its followers engaged and interested. Finally, it’s important to pay attention to analytics to measure the success of campaigns and make adjustments as needed. By leveraging social media strategically, companies can connect with their target audience and build trust to generate valuable leads.

Knowing which platforms are best for your business is also essential. Each platform has its own strengths and weaknesses, so it’s important to understand how they differ in order to tailor your approach accordingly. For example, Instagram is great for visual content, while Twitter’s immediacy makes it ideal for customer service. Additionally, some platforms are better suited to certain industries – LinkedIn is a networking powerhouse for B2B businesses and Pinterest provides ample opportunity for promoting creative ideas.

Ultimately, there’s no one-size-fits-all in working out How Social Media Can Benefit Your Business.

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