Why Your Business Needs Social Media Website Integration

Jul 11, 2017 | Social Media

Reading Time: 3 minutes
Kevin Fouche

Why Your Business Needs Social Media Website Integration

Posted by Kevin Fouche, Pixel Fish Director

Kevin handles the planning, design, launch and training of every website that Pixel Fish creates. He ensures that every website is highly engaging and aligned with our client’s goals. With over 20 years of design and web industry experience to draw upon, Kevin aims to pass on his knowledge to our clients and like-minded businesses wanting to grow their online presence.

Social media is bigger than ever today, with people spending more and more of their time on sites such as Facebook, Twitter, LinkedIn, Pinterest, Snapchat and others. That’s why most businesses realize that they need a strong social media presence.

At the same time, websites are just as essential as ever before. If you’re wondering whether to invest more time and resources on your website or on social media marketing, you’re asking the wrong question. You need both. More to the point, these two aspects of your digital marketing should be closely connected. Let’s look at why you need social media website integration.

Why you need Social Media Website Integration

Social Media vs Your Website: Their Distinct Purposes

Social media is one of the best ways to reach a large audience seeking information on any topic. When people like your Facebook page, follow you on Twitter or LinkedIn, scroll through your pins on Pinterest or your images on Instagram, you have a targeted list of potential customers.

It’s also an economical way to reach people. Most tactics are free unless you’re doing paid social media advertising, such as Facebook ads. You can build your list of contacts without spending anything.

Social media, however, isn’t perfect for business. For one thing, you don’t own the content. The site can impose any rules and restrictions it chooses. It can also alter the algorithm, making it hard to know who sees your posts. Facebook is especially notorious for doing this.

Perhaps the most significant limitation is that it’s hard to sell on social media. Buy buttons are available on some sites, such as Pinterest. However, people have been talking about direct selling on social media for years and the idea still hasn’t really taken off.

There are several possible reasons for this. One is that people aren’t in a buying mode when exploring social sites. Whatever the reason, social media is better for getting people’s attention and capturing leads than it is for actual selling.

This brings us to why websites are still as important as ever. Unlike social media sites, your website is your own property. It’s the digital storefront for your business. It’s a more natural environment for selling your products and services. The real trick is learning how to integrate the two.

Why It’s Crucial to Integrate Social Media With Your Website

Since social media and your website are both important but have distinct functions, it makes sense to integrate them. This makes it easy for people to go from one to the other. You want your social media followers and friends to visit your website.

Likewise, you want people who visit your website to follow you on social media. This maximizes the advantages of both.

Here are a few tips to help you do this effectively.

  • Use social media buttons on your website. When people visit your website, they can easily like your Facebook page or follow you on Twitter. For better branding, create customized buttons that match the rest of your website.
  • Add share buttons to your blog posts and other content. These are distinct from the buttons discussed above to get people to follow you on social media. Share buttons are for sharing specific posts. This is a good way to get your content to spread virally and get you more followers.
  • Link to your website on social media. Share and follow buttons involve your website visitors in social media activities. It’s equally important to do the reverse; send your social media followers to your website. This is easy enough to do but it’s easy to forget to link frequently to your website. Make sure you link to a relevant post or page on your site. For example, post an image or write a teaser on Facebook and link to a full article on your website.
  • Share website content on social media. When you write a blog post, create a video, or post anything new on your website, remember to share it on all social media sites where you’re active.
  • Place social media comments on your website. With the right plugins, you can make your social media comments visible on your website. For example, the Facebook comments plugin lets your website visitors leave Facebook comments without leaving your site.

These are just some examples of social media and website integration. When you recognize the purposes of each, you’ll keep in mind that all of your digital marketing efforts should work in harmony. This increases the effectiveness of all your actions.   

Pixel Fish can help you with beautiful website design and all aspects of digital marketing: contact us.

Let Sydney’s leading Web Design Agency take your business to the next level with a Pixel Fish Small Business Website.

Check out some of our latest Website Design projects and Testimonials.

Further Information:
Twitter Vs Facebook Vs Instagram Vs LinkedIn: Which is Right for You?
10 Interactive WordPress Plugins to Bring Your Website to Life
Hidden Hacks: How to Check if Your WordPress Website Has Been Hacked
10 Tips to Optimize the Your Web Design Typography
10 Tips that Maximise Your WordPress Website Design ROI
12 Tactics to Increase WordPress Website Speed
13 WordPress Security Features that Protect Your Users
Top 10 Installing WordPress Plugins Best Practices
8 Cutting-Edge Web Design Trends to Incorporate Into Your Website

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Contact us today on 02 9114 9813 or email info@pixelfish.com.au

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Kevin Fouché, Pixel Fish Director