What is Blogging? And how can it grow my business?

Dec 5, 2022 | Blogging, Inbound Marketing, WordPress

Reading Time: 4 minutes
Kevin Fouche

What is Blogging? And how can it grow my business?

Posted by Kevin Fouche, Pixel Fish Director

Kevin handles the planning, design, launch and training of every website that Pixel Fish creates. He ensures that every website is highly engaging and aligned with our client’s goals. With over 20 years of design and web industry experience to draw upon, Kevin aims to pass on his knowledge to our clients and like-minded businesses wanting to grow their online presence.

With so many businesses benefiting from running great blogs for their customers, we thought we’d write a blog for anyone who’s ever thought, “What is blogging, and how can it grow my business?”

So… what is Website Blogging?

Blogging has been around for quite some time now. It started out mainly as a means for people to write their personal thoughts online. Sharing their day-to-day lives with others.

In more recent times, it has become a fantastic tool for businesses everywhere to reach out and connect with their customers on a very personal level.

Blogging has become an excellent way to regularly promote your business by publishing interesting online content.

What are the benefits of Blogging for business?

If done correctly, Blogging can in fact, be very beneficial for your business. You can utilise a blog to answer people’s questions, inform them of your latest offerings and keep people up to date with industry trends and related news.

How can it grow my business?

Blogging can really help your business in two fantastic ways;

1. Attracting new visitors to your website

Businesses that create and maintain a healthy, well-positioned blog can gain new customers in a number of ways such as:

  • Answering peoples questions
  • Providing suggestions to solve common problems

2. Convert visitors into leads for your business

You can also utilise your blog to really convert those new visitors (strangers) into potential leads for your business.

When people are attracted to your website via an interesting blog, they are likely to do some further exploring whilst there are there. This is a golden opportunity to grab hold of!

You can use your blog as a gateway to funnel potential customers into your services, and products and position your business as an industry expert.

3. Improve your SEO performance

On top of this, from an Search Engine Optimisation (SEO) perspective, you are constantly creating new and unique pages of interesting online content which Google just loves!

Think of every blog you write as another little hook you are putting out there for your business.

How does Blogging help your website’s SEO performance?

Well, Google loves content. It loves new and interesting content that is relevant to what people are searching for.

By regularly adding blog posts to your website, you are giving the search engines new content to index, increasing the chances of appearing in the SERPS for a given topic or query.

Not only this but well-written blogs with fresh

How do you get the most out of Business Blogging?

To get the most out of your blogging, it needs to be part of a well-constructed Inbound Marketing plan. Every blog post should have a purpose and that purpose should tie in with your overall marketing goals.

Your blog posts should be optimized for search engines, use relevant keywords and link to related content both internally and externally, as this will not only provide value to the reader but also help you build credibility and rank better.

It is important to remember that creating content for your blog is just the start. Once you have created a post, it needs to be promoted in order to get maximum exposure and reach its intended audience. Promotion should involve social media, email marketing & advertising campaigns as well as traditional media outlets such as radio & TV.

Ultimately, a successful blogging strategy will help to develop relationships with potential customers, increase brand awareness and help drive traffic to your website.

What channels can you use to promote your website blogs?

When it comes to promoting your website blogs, there are many different channels that you can use. This includes social media channels such as Facebook, Twitter, Instagram and LinkedIn; email marketing campaigns; paid advertising such as Google AdWords; and traditional media outlets like radio & TV.

It is important to remember that each channel requires a different approach and strategy. For example, in order to maximize the effectiveness of a social media campaign, you need to create engaging content that is tailored to the target audience. With email marketing campaigns, you need to ensure that your emails are personalized and have an effective call to action.

How can you build your email database through your blogs?

You can utilize a pop-up form on your website that encourages visitors to opt-in to your email list. Additionally, you can include a link in the newsletter template footer, which allows subscribers to easily sign up for your mailing list. Finally, don’t forget the power of word-of-mouth marketing! Encourage customers and readers to share your blog and newsletters with their friends and family. This can help you to grow your list organically, as well as reach a larger audience.

As you can see, blogging can be a fantastic opportunity to explore for your business.

With the right strategy and execution, you can really take your business to a whole new level with blogging!

Let Sydney’s leading Web Design Agency take your business to the next level with a Pixel Fish Small Business Website.

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