Increasing Conversions Through Woocommerce Website Design

Feb 16, 2023 | WooCommerce

Reading Time: 4 minutes
Kevin Fouche

Increasing Conversions Through Woocommerce Website Design

Posted by Kevin Fouche, Pixel Fish Director

Kevin handles the planning, design, launch and training of every website that Pixel Fish creates. He ensures that every website is highly engaging and aligned with our client’s goals. With over 20 years of design and web industry experience to draw upon, Kevin aims to pass on his knowledge to our clients and like-minded businesses wanting to grow their online presence.

As a marketer, you’re always looking for ways to increase conversions and drive more sales. And one of the most critical channels for achieving this is your website. So in this post, we’ll share some best practices for designing an effective Woocommerce website that drives conversions. Following these tips, you can create a website optimized for conversion success. Let’s discuss Increasing Conversions Through Woocommerce Website Design.

Increasing Conversions Through Woocommerce Website Design

1. Define your target audience and what they want to see on your website

It is essential to know who your target audience is to create a successful website. The goal is to ensure they can quickly and easily find the information they are looking for when they land on your page. Your target audience will primarily be customers with specific needs, so providing easy-to-view content, such as videos and infographics, can help spread important messages quickly. Be sure to include visuals such as images and colours that will draw attention and create an inviting atmosphere. Additionally, providing multiple ways to access the content on your site – such as through search bars or clickable links – will make navigating easier and more enjoyable. Organized content will also help ensure that your target audience gets the most out of their browsing experience on your website.

2. Use high-quality images that are relevant to your products or services

When selecting images to use on marketing materials, it is essential to choose visuals of the highest quality and relevant to the products or services being advertised. High-resolution photos can successfully capture customers’ attention and draw them towards taking a closer look at what is being offered. Quality images may be used for dynamic product descriptions that ensure people know how great these items truly are. Pictures should be used as the primary focus of any advertisement to obtain optimal viewing from intended audiences. Marketers must carefully select visuals that will evoke desired responses from viewers so they choose to purchase products or use services instead of moving on to other options. Utilizing high-quality images will help you stand apart from the competition while increasing your potential for success.

3. Create a strong headline that will grab attention and make people want to stay on your site

Does your website need more visitors? If you want to increase traffic to your site and get readers to stay longer, you need an attention-grabbing headline. A strong headline is essential to get readers interested in what you have to say. A good headline has the potential to generate clicks and make people want to learn more about the subject, so don’t underestimate the power of an effective headline. Make sure it accurately reflects your content and is eye-catching enough that people won’t be able to look away. Taking the time to craft a powerful headline could be one of the most important decisions you make when creating content.

4. Write clear and concise copy that is easy to understand

Creating clear and concise copy can be a difficult task. First, it is essential to remember that longer isn’t necessarily better – often, effective communication comes down to finding the perfect balance between brevity and clarity. It also helps to focus on using simple language; sophisticated sentence construction and large words are unnecessary for effective communication. You should also make use of shorter paragraphs, create plenty of headings, and leave plenty of white space, which makes the text easier to scan through. Following these basic principles should help you write copy that is straightforward to understand.

5. Use colours that are known to increase conversions, such as orange and green

Choosing the right hues for your website can make a big difference in business conversion rates. Studies have shown that specific colours, such as orange and green, can help draw people in. Orange is often said to represent excitement and energy, while green brings an approachable vibe that speaks of health, well-being, and nature. When used together, they create an interesting dichotomy that works well to draw attention and inspire action. Using these “conversion-friendly” colours can be a great step towards improving your online presence and giving your business a boost.

Include a call-to-action on every page of your website

Including a call-to-action on every page of your website is an integral part of successful online marketing. It’s essential to develop creative and compelling call-to-actions that will convince visitors to take action. A call-to-action can be a button, link, or even just a message that entices people to continue engaging with your site, such as signing up for your newsletter or downloading a lead magnet. Don’t forget to consider how the design of the call-to-action draws attention and highlights its purpose as well. With strategic thought behind every page of your website and its associated call-to-action, you’ll be much more likely to get the desired results from your visitors.

Creating a website that sells doesn’t have to be complicated. By following these simple tips, you can create a space that is both visually appealing and effective in driving conversions. Keep your target customer in mind throughout the design process and make sure every element on your site is working to get them one step closer to becoming a paying customer. What other factors do you consider when creating a website?

Let Sydney’s leading Web Design Agency take your business to the next level with a Pixel Fish Small Business Website.

Check out some of our latest Website Design projects.

More Reading
Top 10 reasons to choose WooCommerce for your business
Creating a Mobile-Ready Shopping Experience with Woocommerce
10 Best Practices for a Successful WordPress Website Design Project
WooCommerce Website Design
6 Steps to Writing Simple and Effective Website Content
Why Google My Business Reviews are Important and How To Ask For One
Top 10 Tips to Create The Perfect Website Call to Action
How to Create the Perfect WooCommerce Website
WooCommerce for Ecommerce: Why your business needs to consider it

Stand out from your competition with a Pixel Fish website!

Contact us today on 02 9114 9813 or email

Small Business Website Packages   | Custom Website Design   |   Ecommerce Websites

Related Blogs

Understanding WooCommerce Website Development for Ecommerce Success

Understanding WooCommerce Website Development for Ecommerce Success

Are you struggling to make the most of your online store and generate sales? You may find a solution in an optimised design for your WooCommerce website. In today’s competitive ecommerce landscape, having a well-crafted and highly efficient WooCommerce platform is essential for any business aspiring to success.

Comprehensive Guide to Ecommerce Web Design

Comprehensive Guide to Ecommerce Web Design

Are you set to start your venture into making a prosperous ecommerce website? Web design for online stores can be daunting, but with the right technique, it’s possible for them to boom.

Contact Pixel Fish - Website Design Agency

Get Started with a new Pixel Fish Website

We would love to hear about your upcoming website project

Kevin Fouché, Pixel Fish Director