How to Create the Perfect WooCommerce Website

Mar 20, 2023 | eCommerce, WooCommerce

Reading Time: 9 minutes
Kevin Fouche

How to Create the Perfect WooCommerce Website

Posted by Kevin Fouche, Pixel Fish Director

Kevin handles the planning, design, launch and training of every website that Pixel Fish creates. He ensures that every website is highly engaging and aligned with our client’s goals. With over 20 years of design and web industry experience to draw upon, Kevin aims to pass on his knowledge to our clients and like-minded businesses wanting to grow their online presence.

As a business owner, having an e-commerce shop is essential for keeping your business running and growing in today’s digital world. However, with the ever-evolving technology landscape, creating an effective WooCommerce website can be overwhelming. Let’s explore How to Create the Perfect WooCommerce Website.

But don’t worry! In this blog post we will walk you through the 7 key steps to creating the perfect WooCommerce website that’s sure to captivate customers and potentially increase sales. Read on to learn more about how taking a strategic approach towards setting up your online offers potential enterprise growth opportunities.

Firstly, What is WooCommerce?

WooCommerce is an open-source powerful ecommerce platform that allows you to build your own professional online store and manage it from the back end. It’s built on WordPress, the most popular content management system (CMS) in the world. With WooCommerce, users can access a range of features, tools and integrations to help create a unique ecommerce experience that meets their needs. WooCommerce is a very popular ecommerce platform that integrates seamlessly with any wordpress site.

How to create the perfect WooCommerce website

1. Choose a reliable web hosting provider for your Woocommerce website

As a Woocommerce website owner, choosing the right hosting company is critical to ensure your website works smoothly and without interruption. When looking for WooCommerce hosting, it’s important to research the hosting companies available before making your decision.

You should look carefully at customer reviews and read up on the company’s history in order to determine if they’re a reliable provider for you. Make sure you also review the web hosting company’s customer service options and their guarantees of uptime in case of any issues that may occur along the way. After researching all these factors, you’ll be able to choose a WooCommerce hosting that is secure, trustworthy, and most importantly reliable for your website.

2. Select a suitable WordPress theme that matches the look and feel of your store

Choosing a suitable WordPress theme is important for setting up your online store. It is critical to select a theme that reflects the look and feels that you want for your store, but also offers WooCommerce features that are modern and user-friendly. Going with a premium WooCommerce WordPress theme is the best way to ensure the functionality of your store.

Start by looking at the categories of themes available, like blog-style, magazine-style and shop-style among other options. Once you decide on a style of theme, consider colour schemes and design elements that align with your brand. Don’t forget to test preview versions of WooCommerce WordPress themes before deciding on one ideal for your store.

Best Theme Functionality to consider for WooCommerce

There are so many great WooCommerce WordPress themes out there to choose from that it can be overwhelming! To help you narrow down the selection, you should pay attention to features like:

  • Responsive design (so your website looks good across all device sizes).
  • Easy customization tools (including drag-and-drop page builders, visual editors, and code editing).
  • Great support (including dedicated forums and documentation materials).
  • Compatibility with WooCommerce extensions.
  • SEO-friendly design (so your store can easily be found by search engines).
  • Finally, make sure to check for reviews.

3. Set up payment gateway options for customers to make purchases easily

When creating an online store, one of the most important things you can do to make it easier for customers to purchase your products is to set up payment gateway options. Payment gateways allow customers to securely and easily transfer payments directly from their bank account into yours, allowing customers to purchase products with one click and empowering them with more options when they decide which payment method they would like to use. To make it easy, be sure to have a payments tab clearly visible on the website that lists all the available payment gateways. This way, customers have instant access and the power of choice when selecting their preferred payments for checkout.

Most popular Payment Gateways for WooCommerce

There are several payment gateway options available for WooCommerce. Here are some of the most popular and widely used gateways:

  1. PayPal – PayPal is one of the most well-known payment gateways that offers a secure, convenient way for customers to purchase products. It also offers an easy setup process and allows customers to pay with their credit cards or debit cards.
  2. Stripe – Stripe is a secure payment processing platform that allows merchants to accept payments from all major credit cards, as well as Apple Pay and Google Pay. It’s easy to set up and offers great security measures for customer data protection.
  3. Amazon Pay – Amazon Pay is a payment gateway that allows customers to quickly and easily complete their purchases using their existing Amazon account. It’s highly secure and offers excellent customer support.
  4. – is another widely used payment gateway that supports various types of payment processors, including major credit cards and PayPal. It offers a secure platform with multiple layers of security, helping to protect customers’ financial data.
  5. Eway –  Eway is a feature-rich payment gateway that caters to businesses of all sizes. It supports all major credit cards and also provides merchants with options for recurring payments and fraud protection. Additionally, it’s easy to set up and offers excellent customer service.

4. Configure shipping options and methods to ensure fast delivery of goods

Configuring shipping options and methods or your business can be critical to achieving fast delivery of goods. Offer free shipping: By offering free shipping, you can provide a great value to customers without eating into your bottom line. Additionally, you can offer different shipping zones with varying shipping costs depending on distance from the origin point, allowing customers to adjust their order according to their own needs. Planning out your shipping zones and costs allows you to offer better customer service while still managing efficient delivery options. With some thought and time dedicated to configuring shipping preferences, you can ensure that goods reach the customer quickly and reliably – a key element of positive customer relations!

Most common types of ecommerce shipping methods

Shipping options vary depending on the size and weight of your products, as well as the type of store you operate. Popular methods for shipping products include ground shipping, air freight, express mail, and courier services. To select the best option for your business, consider which is most cost-effective and provides fast delivery times.

  1. Ground shipping is the most common type of shipping method, and is suitable for products that don’t require immediate delivery. This option can also be used to ship large or bulky items, as it is not limited by weight restrictions.
  2. Air freight is more expensive but offers faster delivery times than ground shipping, and can be a great way to get goods to customers quickly.
  3. Express mail and courier services are also popular, especially for shorter distances or urgent deliveries.

Your shipping carrier can help you determine the best delivery method for your products and provide recommendations on how to package items safely and prevent damage in transit. Make sure to research which carriers have the most reliable service and offer the lowest prices.

5. Add the necessary plugins and extensions to enhance your store’s functionalities

Enhancing your store’s current functionalities and adding enticing new features to capture more customers is essential to scaling up your online business. To add more features to your store, start by looking for the necessary plugins and extensions that will add value to the user experience. Jetpack is a popular WordPress plugin for this purpose; it offers various tools such as tracking and reporting, anti-spam, site security tools, and even presentation slideshows. Installing and activating this plugin can add exciting elements to your store while also protecting it from potential malware attacks or spammers. Furthermore, be sure to research other plugins that provide options related to marketing activities and analytics—this way, you can better customize your store and add features tailored specifically to what suits your needs.

Top Plugins to combine with WooCommerce

WooCommerce is a powerful platform, but integrating additional plugins is the best way to take it to the next level. Plenty of third-party plugins can add features and functionality to your WooCommerce store quickly and easily. Here are some of the most popular:

  • WooCommerce Subscriptions – allows users to create subscription-based products with automated payment schedules and payment tracking.
  • WooCommerce Memberships – enables store owners to provide membership packages for their customers, including exclusive content and discounts.
  • YITH Wishlist – Allows customers to add items to a wish list to create a personalized shopping experience.
  • Table Rate Shipping – enables store owners to configure multiple shipping rates based on location, number of items and total order cost.
  • WPML – makes it easy for store owners to manage multilingual content on their WooCommerce stores with an intuitive interface.
  • Dynamic Pricing – offers discounts to customers based on the quantity of items they purchase, allowing store owners to offer volume-based pricing.
  • Better Coupon Box – allows store owners to create highly personalized coupon boxes that appear when customers visit their shop.
  • Advanced Notifications – lets store owners send automated emails to customers based on their purchase history, helping them build relationships with customers.
  • Order Delivery Date – allows customers to select a delivery date for their orders, giving them the convenience of scheduling their purchases in advance.
  • Booster for WooCommerce – provides advanced features such as product recommendations, dynamic pricing, and order delivery date on WooCommerce sites.
  • JetPack Plugin – helps store owners track customer orders and provides helpful insights about their sales. It also allows them to customize their checkout experience.

6. Utilize SEO techniques to ensure higher visibility on search engine results pages (SERPs)

Search engines are an integral part of the online search process and understanding how to use search engine optimization (SEO) tactics can result in more visibility on search engine results pages (SERPs). Utilizing SEO techniques involves focusing on search phrases and keywords that web users would search for, optimizing titles, meta descriptions, and images, linking pages appropriately, as well as regularly producing relevant content. Applying these methods within your website allows search engines to accurately identify the user’s intent when searching for certain topics. Through utilizing SEO tactics and allowing search engines to effectively index your website, you increase the probability of higher rankings and better visibility within SERPs.

7. Focus on creating a user-friendly WooCommerce website

Ensure your website’s content is search engine optimized by researching effective keywords that people would use when looking for the products or services you are offering. Incorporate those keywords in titles, meta descriptions, headings, and body text throughout your website. Additionally, you can create internal linking structures within your

Other Key information about WooCommerce

Why WordPress is the ideal CMS for your ecommerce platform

WordPress is an ideal content management system (CMS) for creating and maintaining ecommerce websites. It provides a user-friendly interface that allows you to easily customize the look, feel and functionality of your site. By integrating SEO techniques into WordPress, it can improve search engine rankings, as well as increase visibility on SERPs. Additionally, WordPress Websites are extremely flexible and can be used to create sites with virtually any type of content.

This makes it a great choice for those looking for an easy-to-use CMS that can handle complex ecommerce websites. Furthermore, WordPress offers extensive support to users and developers alike, allowing them to make the most out of their open source software site.

Why the WooCommerce plugin is the number 1 choice for an Ecommerce WordPress Website

WooCommerce is one of the most popular ecommerce platforms for WordPress sites. It’s easy to use and offers an array of features that make it ideal for setting up online stores. A WooCommerce site includes built-in payment gateway support, various shipping options, customizable product pages and more. Additionally, as your business grows yous can also integrate with additional third-party services and paid extensions and plugins to further enhance their ecommerce capabilities.

The platform is also highly secure, allowing users to keep customer data safe while running their online store. With custom WooCommerce website design, it’s easy to create an entire wordpress site online shop quickly and efficiently, with no coding required.

What are the top types of products to sell online via your ecommerce website?

The types of products you can sell on your ecommerce wordpress website are almost limitless. Popular online store items that many businesses sell online include items such as clothing, accessories, jewelry, electronics, home and garden decor, art prints, books, magazines and more.

Depending on the type of online store business you’re running and what your target customer base is, you might also want to consider selling items such as health and beauty products, collectibles, pet supplies, sports equipment and more. With the right custom woocommerce website design and marketing strategies in place, you can successfully sell a wide variety of products online.

How does WooCommerce work?

WooCommerce is an open-source online ecommerce platform that enables you to create your own online store, sell products online and manage your woocommerce store easily and efficiently. Once installed, WooCommerce allows you to quickly and easily add products, accept payments with the built-in payment gateways, track orders, manage customers, generate reports for stock levels and sales data, set up sales tax calculations, utilize SEO tools to optimize your store for search engines, and much more.

You also have access to thousands of extensions that further enhance the functionality of Woocommerce. With a powerful content management system like WordPress integrated into the platform Woocommerce makes customizing your store with unique themes and plugins is easy.

Summary: Setting up a WooCommerce Store

In conclusion, if you’re looking to take your ecommerce store to the next level, Woocommerce is a powerful platform to get started. There are quite a few steps involved in setting up a successful Woocommerce store such as choosing reliable hosting, selecting the right theme and plugins, setting up payment options and shipping methods, as well as understanding basic SEO principles. As long as you’re able to make well-informed decisions regarding these different aspects of your website design and functionality, you can be sure that the success of your business will increase twofold.

With all the different resources available for learning how to use Woocommerce effectively, it’s easy to customize your website and make it truly unique. All in all, implementing these tips into your Woocommerce setup can easily transform any business into a thriving empire!

Speak to the WooCommerce Website Experts

Pixel Fish deliver incredible woocommerce websites for clients all over Australia. Our custom woocommerce web design is of the highest standard and every ecommerce website we create features mobile responsive design, social media integration, an SSL certificate and is incredibly user friendly. Start selling online today with a new website from Pixel Fsih, the WooCommerce Experts!

Take your online store business to the next level with a Pixel Fish Ecommerce Website.

Check out some of our latest Ecommerce Website Design projects.

More Reading
WordPress for Small Business: A perfect match
6 Tips to Increase Your Ecommerce Conversion Rate
WooCommerce Website Design
How AI Technology Could Impact Your Business In The Future
How To Turn Your Hobby Into A Successful Business
Benefits of Switching to WordPress CMS for Business
How to Choose The Best Payment Gateway for WooCommerce
WooCommerce for Ecommerce: Why your business needs to consider it
6 Reasons Why You Should Use WordPress for eCommerce
Top 10 reasons to choose WooCommerce for your business
12 Steps to Shift Your Business to an Online Delivery Model Business

Stand out from your competition with a Pixel Fish website!

Contact us today on 02 9114 9813 or email

Small Business Website Packages   | Custom Website Design   |   Ecommerce Websites

Related Blogs

Understanding WooCommerce Website Development for Ecommerce Success

Understanding WooCommerce Website Development for Ecommerce Success

Are you struggling to make the most of your online store and generate sales? You may find a solution in an optimised design for your WooCommerce website. In today’s competitive ecommerce landscape, having a well-crafted and highly efficient WooCommerce platform is essential for any business aspiring to success.

Comprehensive Guide to Ecommerce Web Design

Comprehensive Guide to Ecommerce Web Design

Are you set to start your venture into making a prosperous ecommerce website? Web design for online stores can be daunting, but with the right technique, it’s possible for them to boom.

Contact Pixel Fish - Website Design Agency

Get Started with a new Pixel Fish Website

We would love to hear about your upcoming website project

Kevin Fouché, Pixel Fish Director