WooCommerce for Ecommerce: Why your business needs to consider it

Dec 9, 2016 | eCommerce

Reading Time: 3 minutes
Kevin Fouche

WooCommerce for Ecommerce: Why your business needs to consider it

Posted by Kevin Fouche, Pixel Fish Director

Kevin handles the planning, design, launch and training of every website that Pixel Fish creates. He ensures that every website is highly engaging and aligned with our client’s goals. With over 20 years of design and web industry experience to draw upon, Kevin aims to pass on his knowledge to our clients and like-minded businesses wanting to grow their online presence.

Online store requires a robust web platform which will serve your clients to satisfaction, with user-friendly features as well as safeguard their sensitive information. Before the launch of WooCommerce on September 2011, online business owners had a sticky time in running websites for their business in terms costs and high level of technology required. Let’s explore WooCommerce for Ecommerce.

WooCommerce is today, the most preferred e-commerce web platform across the globe with over 1.6M downloads and commanding over 31% online stores, according to Builtwith. Here’s why you should consider WooCommerce for Ecommerce.

WooCommerce for Ecommerce: 7 reasons why your business needs to consider it

The following are some of the reasons why woo commerce is your perfect choice for online store today.

1. Cost

WooCommerce is free, eliminating most online store owners’ major drawback while starting their businesses. Start-up stores especially, can set high-class websites with relatively affordable cost creating a level competition ground with already established businesses.

2. Great Features

While WooCommerce comes at a free cost, there is no compromise with the wide range of features it brings to your online store. It offers professional standards and comes packed with all the necessary tools for a successful online business experience.

Some of them include:
• Store Management
• Payment Gateways
• Security – SSL
• Inventory management
• Product Filtering
• Reporting
• Order details
• Delivery Details
• Discount options
• Tax settings
• Shipping options

Besides, the platform offers hundreds of extensions, some of them free, to suit your custom applications in your online store.

3. Highly Flexible

Newcomers in the online trade are often required to know a lot of technical things on web platforms to successfully set up their e-commerce website. WooCommerce platform eliminates these nightmares with a whole lot of flexibility. Products can easily be , assigned sales prices as well as their independent attributes. Selling of variety of product forms; physical, virtual, affiliate and downloadable products is also possible with WooCommerce.

4. User-Friendliness

One primary concern of online stores websites is their ability to be used with ease by their clients. Websites that harass clients are likely to frustrate and drive them away from your business and consequently, poor sales. However, WooCommerce is a WordPress plugin, a popular CMS with over 51% support of the existing websites. This means many users are already familiar with this system avoiding frustrations of running new systems.

5. Easy to make Analytics

One of the core roles of online store owners is to run digital analytics to see how many visitors are visiting their websites and the products or services that are in demand. They also get to learn how effective their different campaigns have been. Many new merchants in the e-commerce trade may fail to understand how to run the analytics tool or the parameters to focus on. However, WooCommerce has brought a new dawn to them.

The WooCommerce comes with an inbuilt analytics system with a wide range of clear statistics.  From the admin panel, the user can view the neatly presented graphical statistics covering figures such as total sales, average order totals, sales by date, statistics of individual customers and much more.

6. Customisation and Growth Options

All entrepreneurs are keen to establish their brands in the marketplace thus are constantly looking for unique way to present their businesses. WooCommerce provides a perfect option for this, with over 40+ themes it offers. You can easily change a theme that you feel it creates a unique experience to your store. Additionally, the platform offers room for growth and expansion in your store, products, and customer management.

7. Professional and Supports Other Services

WooCommerce platform offers professional functions despite coming free. You can establish your fully functioning store from a professional website integrated with a blog. The visitors to your online store can access all your online assets from one place. Therefore, it is a one-stop solution to a business’ online presence

In summary, there are lots advantages associated with building an online store with a WooCommerce platform. Online merchants ready to establish their brands with ease have a suitable platform that is compatible across all devices.

Take your online store business to the next level with a Pixel Fish Ecommerce Website.

Read some more of our WooCommerce blogs:
Top 10 reasons to choose WooCommerce
8 plugins to boost your WooCommerce website
10 Top Social Media Marketing Tips for Ecommerce
WooCommerce vs. Shopify: Which is Right For You?
Top 10 Woocommerce Benefits for Small Businesses
Top E-Commerce Web Design Trends
Importance of Mobile Responsive Ecommerce Web Design
Tips for a Better E-Commerce Website
Pros and Cons of Using Drop Shipping for Ecommerce

Stand out from your competition with a Pixel Fish website!

Contact us today on 02 9114 9813 or email info@pixelfish.com.au

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Kevin Fouché, Pixel Fish Director