How Professional Custom Web Design can help your business stand out online

Aug 14, 2023 | Website Design

Reading Time: 11 minutes
Kevin Fouche

How Professional Custom Web Design can help your business stand out online

Posted by Kevin Fouche, Pixel Fish Director

Kevin handles the planning, design, launch and training of every website that Pixel Fish creates. He ensures that every website is highly engaging and aligned with our client’s goals. With over 20 years of design and web industry experience to draw upon, Kevin aims to pass on his knowledge to our clients and like-minded businesses wanting to grow their online presence.

Custom web design packages can be a great way for your business to differentiate itself from other websites. In this blog post, you will discover the advantages of custom website designs and how it could give an edge over others online, along with learning about the different types available so that you find one fitting best for your company’s needs. Let’s get started!

Short Summary

  • Custom website design offers unique advantages over template websites.
  • It provides a unique brand identity, improved user experience and increased search engine rankings for businesses of any size or industry.
  • When selecting an agency, evaluate their expertise, portfolio, pricing & communication skills to ensure desired quality is met.

Understanding Custom Website Design

When it comes to custom web design, the focus is on creating a website catered to an organization’s needs by utilizing special design elements and specific tools. This website design process starts with the developer putting together a plan for you that requires your approval before they start designing anything else.

So why should one consider opting for customized websites over template ones? Let us explore both sides to determine which has more advantages overall.

Custom Web Design vs. Template Websites

When it comes to web design, custom websites present an opportunity for businesses to create a unique site that reflects their brand. Custom website designs are far more secure than template-based alternatives and enable faster page load speeds than readymade solutions.

With bespoke websites, you have the freedom and flexibility needed to stand out in today’s competitive online landscape – something a one-size fits all approach can not offer.

In contrast, purchasing templates as your solution may feel attractive due to its affordability. This will lack originality, which could harm your business’s reputation on the Web over time if implemented by itself or incorrectly configured without expert help.

It should be noted, too that certain back-end editing processes required when using website templates tend to be clunky at best thus making day-to-day operations slower overall than they would otherwise needlessly take up valuable resources available while going through tedious tasks each step along the way from creating your own content promoting services/products offered right down tracking results achieved ultimately making any desired adjustments accordingly.

While some limitations exist within both frameworks described above, only having the power to create a space specifically designed with your own business needs in mind can truly result in a higher level of confidence when customers navigate your website, thereby increasing customer satisfaction and retention a strong online presence.

Benefits of having a custom-designed website

Creating a custom-made website is extremely beneficial, including enhanced branding, an improved user experience and better search engine rankings. By investing in this tailored design process, you can make your company stand out from the competition. These websites have been optimized to suit multiple mobile devices such as mobiles for easy navigation. They are also SEO friendly, which drastically enhances the online visibility of your business and boosts its placement on SERPs (search engine result pages).

Types of businesses that benefit from Custom Web Design

For businesses of all sizes and industries, from e-commerce to retail, custom web design is essential for making an impactful online presence. A uniquely designed website can provide the boost needed for your business to compete with others in this digital age.

It’s important not just settle for any generic site, but invest in something specialized that reflects your brand as well as its offerings. A customized web design sets you apart while optimizing visibility on search engines ensuring success within today’s very competitive field market space.

Factors to Consider When Choosing a Website Design Agency

When searching for a website design agency, it’s key to analyze their skills, portfolio examples, cost structure and communication abilities. You need an organization that comprehends your industry well enough to construct high-calibre web designs while meeting all of your demands and objectives set out by the project.

Examining each firm’s body of work is critical in determining if they can create websites up to par with what you have envisioned. Look into factors such as pricing plans and how organized they are when conveying information, these may impact the success or failure of any web design initiative substantially.

Types of Custom Designed Websites

For businesses of all sizes, custom-designed websites are a great way to meet specific needs. This can range from small business brochure sites, right through to ecommerce platforms. Let’s look at this. Into the different types available for these web solutions:

A static website is usually seen as the base model when it comes to existing and new website designs, often being used solely for informational purposes. Customizing this platform then allows users to make their online presence more unique than ever before!

Small Business Brochure Websites

Small business owners can create an effective and economical online presence with the help of a brochure website. This type of site is designed to showcase their services and products, as well as offer essential information for potential customers. It’s relatively simple to set up and maintain, allowing small businesses to tailor it in line with their needs.

By doing this they can gain invaluable exposure which will lead them towards new customer base opportunities.

Product or Brand Micro Websites

Product or brand micro websites are designed to engage with users and promote particular items. They are often used in marketing campaigns, as they can be tailored according to the target audience and feature content that drives the desired action.

By creating an interesting and attractive website, businesses can capture their customers’ attention quickly and make sure they keep coming back for more.

Promotional Landing Page Websites

A promotional landing page website can be a great tool for businesses wanting to measure the success of their marketing campaigns. It allows them to provide potential customers with an especially crafted and targeted experience that is designed not just for lead generation, but also conversion rates as well.

Through creating this type of webpage, companies are ensuring they get their message out to exactly who it’s intended for in order to have maximum efficiency.

These pages make sure that all efforts put into advertising will pay off greatly by tracking each step along the way from beginning to completion.

Corporate Websites

For larger organizations, corporate websites are essential in providing the necessary information and resources to appeal to different stakeholders like media personnel, investors and job seekers. Corporate sites need extensive copywriting that is professional-sounding yet creates a positive impression as they usually tend to be much more detailed than personal webpages.

The goal of these platforms should always be maintaining an upstanding reputation for the business itself.

E-Commerce Websites

E-commerce websites give companies the ability to offer their goods and services on the Internet, allowing for an easy shopping experience. This means customers can have access to everything from a checkout process with payment gateways to product catalogues without needing to visit any physical store.

The power of online business allows buyers a trouble-free way of carrying out transactions over the web or mobile phone while businesses benefit as well. By using this technology, consumers gain convenience when conducting their purchases along with other advantages that it brings. To traditional stores.

Additional Services and Add-Ons

Our web design package includes custom designs plus additional services and add-ons to enhance your website. These can include SEO keyword research, videography/photography, content creation, social media marketing & logo design for increased visibility on search engines. You will benefit from ongoing hosting maintenance and support as part of the comprehensive website package we offer with this design service.

Through our custom-designed packages, you are sure to have an attractive yet engaging platform that caters specifically to your needs!

SEO Keyword Research

In order to improve the visibility of your website on search engines and increase its rankings, SEO keyword research is a must. Utilizing related terms associated with your products, services or niche can help you optimize website content for maximum online presence.

By understanding the language used by potential customers – your target audience – you are able to create effective content that appeals to them in an effortless manner. This process will ensure successful ranking success as well as improved reach and engagement from users across platforms.

Ultimately making sure that all aspects regarding usage of keywords strategically align together correctly for optimum web traffic results!

Pixel Fish provides professional Search Engine Optimisation Keyword Research focused on growing our customer’s online rankings through targeted search engine optimised Keyword Research, Optimisation and Reporting.

Videography and Photography

Website visuals, such as videography and photography services, can be a great way to show off your products or services attractively. Through the use of high-quality images and videos, you’ll have greater success at capturing the attention of those within your target audience who are visiting your website – helping to create an impactful experience for them that will linger on after they leave.

Standing out from competitors is also made easier through this creative approach.

Content Creation

Content generation is essential for guaranteeing your website offers captivating and pertinent information to visitors. By dedicating resources to producing quality content, you can keep readers engaged and intrigued, eventually heightening user satisfaction levels as well as conversion rates.

Formulating material that caters specifically to your target audience is vital for success. The materials should be educative yet interesting, the end goal being a successful website experience! Keywords such as ‘website’ or ‘target audience’ should always remain when creating new site content. This helps ensure the delivery of the correct messages through the correct channels.

Social Media Marketing

Having a presence on social media can help your business build relationships with clients, raise brand recognition and promote products or services. It has the potential to amplify your reach, directing traffic to your website and engaging with potential customers.

By using this effective marketing tool, you will be able to extend beyond what was previously achievable without it.

Pixel Fish can help you to hit the ground running with a Social Media Campaign focussed on creating awareness of your business and marketing your services and points of difference to your target audience.

Logo Design

Creating a powerful logo is essential for crafting an established brand identity and awareness. A strong design will illustrate your business objectives, help you stand out from competitors, and leave an impression on potential customers.

The logo should be easy to remember yet remain timeless. It also needs to align with the core values of the company itself.

Pixel Fish can help you stand out from the crowd with an expertly crafted Brand Identity, showcasing your business’s brand in the best possible light.


Email marketing is a great way to stay connected with your customers and market what you offer. You can keep them up-to-date on products, deals, and other news by sending targeted emails, which will result in more visits to your website as well as potential purchases.

You can tailor email campaigns for particular demographics so that they receive personalized messages from you. This customization helps connect the business and consumers while delivering important information about current offerings or promotions.

Pixel Fish can set up your e-marketing account, integrate it with your website, import your database and design your e-marketing templates to match your website and your branding.

Professional Business Email Set up

Having a professional business email is essential for any business. It helps create trust with customers and maintain professionalism when communicating.

Pixel Fish can help you get set up on either Google Workspace or Microsoft 365 with our business email set up service.

Ongoing Hosting, Maintenance and Support

It is important to ensure your website’s security, up-to-date nature and high performance with ongoing hosting, maintenance and support services. Investing in these activities can help you safeguard the site for customers while providing a smooth experience.

To make sure everything runs smoothly, it pays off to have an experienced provider of web hosting and ongoing support as well as qualified experts managing your platform. This will protect from any potential expensive issues that might arise without proper care for the website.

Pixel Fish in fact Premium Business Website Hosting, Support & Maintenance.

Selecting the Right Custom Web Design Company

For the success of your website project, selecting the right custom web design company is vital. Here are some key points to consider when deciding: experience and ideal & design packages offered.

Experience should be taken into account, look for a business that has had successes with prior projects they have worked on in the past. Research what types of web designs or bespoke package deals are available from each potential provider to select an ‘ideal’ option for your site needs.

Research and Reviews

When selecting a web design agency, it is essential to research and assess various agencies in order to find the right one. Carefully consider their portfolio of work, customer feedback and pricing structure before deciding which company will be best suited for creating your website that meets all requirements and expectations. Ask any questions needed so you can make an informed decision about who should take on this project.

Doing careful due diligence prior to picking a web design firm will help ensure quality services are provided and desired goals achieved for your website needs.

Portfolio Assessment

When reviewing the portfolio of a web design agency, you need to make sure that they can produce work that meets your specific requirements. Have a look at their previous projects and check if they can help you reach your desired goals for creating an effective website. Evaluate the visuals as well as its effectiveness in delivering great user experience, these aspects will be key when making your decision on who should do it right!

Ensure that all elements measure up before settling with them – quality designs, properly functioning features, satisfactory customer journey must all be present from their end.

Website Process

It is essential to comprehend the website development procedure of a web design agency for setting realistic expectations and guaranteeing efficient collaboration. Verify that the company can guide you through each phase in detail, from identifying goals all the way to launch day: goal determination, scope definition, sitemap formation, visual styling, implementation & coding, testing and eventual release.

Discussing every aspect of the ongoing process should be explicitly explained so as to help create an understanding on expected timeline for completion.

Communication and Collaboration

Collaboration and effective communication are indispensable for a successful web design project. Ensure that the web design agency you use is receptive, takes constructive criticism well, and has an excellent ability to work hand in hand with you so as to implement your vision exactly how it was imagined. They should also demonstrate flexibility when necessary while creating this unique project from start to finish. Web Design requires great focus on detail and dedication.

Make sure the company chosen by yourself not only meets but exceeds expectations in regard to designing a top-notch website!

By investing in custom web design services, businesses can gain a competitive edge and create an effective online presence that will bring success. Opting for the right web design agency to develop one’s website is essential as it ensures unique tailored solutions are used which ensure users have a better experience.

This combination leads to increased traffic and conversions too, key factors when striving towards business goals.

Frequently Asked Questions

What is included in web design packages?

Most web design packages generally include designing and creating your new website based on your existing branding, content and imagery. They include social media links, basic seo set up and training on using your new website to help your business online.

What are some examples of website design packages?

Sydney web design agency Pixel Fish offers a variety of website design packages. These include their:

  • Professional package – This is a 10 page professional website built to perform and drive growth, perfect for thriving small businesses that want to succeed.
  • Growth Plus – This is a 3 Page compact website ideally suited to small start-up businesses wanting a smaller yet impactful online presence.
  • LaunchPad – This is an all-in-one landing page website perfect for start-ups looking to get off the ground quickly and effectively.

What are the main advantages of custom web design over template websites?

Custom web design provides greater control over customization, exclusive qualities and a solution moulded to your needs that template websites can’t offer. As such, custom design is the preferred choice for an online presence.

What types of businesses can benefit from custom website packages?

Custom web design can prove to be a major asset for all types and sizes of businesses – whether travel, construction, retail, restaurant or creative fields. It will assist in creating an original yet professional online presence that increases your brand identity and enhances customer connection. This type of investment brings many potential rewards, including increased website traffic resulting in sales growth while enhancing the overall service you are able to offer clients.

Ultimately, custom design is key to creating success on the digital stage by increasing awareness and engagement with customers alike.

What additional services can complement a custom web design package?

Custom web design is elevated by numerous services, such as logo creation, SEO keyword research, videography and photography work to convey your message compellingly. Hosting and maintenance support provide reliability for visitors coming onto the site while content development produces engaging information.

Social media marketing helps build an active presence on platforms associated with your brand name followed by email campaigns that promote any offers or news you may have available anytime.

Every one of these additional services helps guarantee visibility when people search online. This can be made easier through website optimization — all done so your web page has an always visually appealing layout that’s consistent from top-to-bottom whenever customers come around looking at it!

These advantages enable customizing web designs into something unique but also professional to take full advantage of each asset presented before it hits live status providing long-term usage instead of short bursts here and there – plus extended branding opportunities well beyond website parameters alone!

Is Responsive Web Design important for custom designed websites?

Responsive web design is incredibly important for custom-designed websites. It allows the website to be viewed and used on multiple devices of different sizes such as phones, tablets and a desktop computer, while still maintaining a uniform look and feel. This helps improve user experience by ensuring that customers can easily navigate the site’s content, no matter their device. It also ensures that all elements of your

Take your business to the next level with a Pixel Fish Website.

Check out some of our latest Website Design projects.

Further Information
Why you should use Elementor for your new WordPress Website
Custom WordPress Website vs Theme: Which Is Best?
WordPress Web Design Sydney: Professional Solutions for Your Next Website Project
Top 6 Features of Website Packages for Small Business
The Best Social Media Feed Plugins for WordPress
Top 6 Best Appointment Booking Apps for Your Website
The Best Website Live Chat Plugins for WordPress
Why a Single Page Website Could Be the Perfect Launch Pad for Your Small Startup Business
How to Create a Landing Page for Your Small Business: A Comprehensive Guide

Stand out from your competition with a Pixel Fish website!

Contact us today on 02 9114 9813 or email

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Kevin Fouché, Pixel Fish Director