6 Ways to Turn Your Website into a Recruiting Tool for Your Business

Jan 5, 2023 | Business Tips

Reading Time: 4 minutes
Kevin Fouche

6 Ways to Turn Your Website into a Recruiting Tool for Your Business

Posted by Kevin Fouche, Pixel Fish Director

Kevin handles the planning, design, launch and training of every website that Pixel Fish creates. He ensures that every website is highly engaging and aligned with our client’s goals. With over 20 years of design and web industry experience to draw upon, Kevin aims to pass on his knowledge to our clients and like-minded businesses wanting to grow their online presence.

There are many reasons why companies set up websites. Their main goal is to increase sales and improve the company’s reputation. Let’s explore 6 Ways to Turn Your Website into a Recruiting Tool for Your Business. However, remember that websites can also be used for different purposes. For example, did you know you can use your website as a recruiting tool for your business?

You can invite people to send in their resumes to your company via your website. You can also provide them with information about the various types of positions you have open. You can tell them about the type of mindset you are looking for in your employees.

You can tell them what you’re all about and help them decide whether they want to work at your company. If you believe your company is a great place to work, you must convey that to potential employees.

6 Ways to Turn Your Website into a Recruiting Tool for Your Business

Here are a few tips to help you accomplish all this via your website:

1. Careers Section

Make sure you have a clearly labelled “careers” section in your website. Alternatively, you can label this section “work for us.” No matter what heading you choose, make sure that it’s easy for people to understand that this is the section they’re looking for. Plus, it’s also a good idea to have this as one of the tabs on the top of your website or to the left. Don’t make people scroll all the way to the bottom if they want to find out how to submit their resume.

2. Submitting resumes

It’s very convenient for people to send their resumes by email or to upload them to a website. Don’t make them print out the paper and mail them in. Plus, why would you want to cut down trees and waste paper? It’s best to ask people to upload or email .pdf files because Word files might lose their formatting when opened in a different version.

3. Cover Letters

Most people can come up with good resumes because you only have to do this once. But if you want to get an idea of someone’s letter-writing skills, ask them to upload a cover letter. Of course, if it’s not necessary to have good writing skills for that particular job, you don’t need to bother.

4. Job Descriptions

Make sure you have a job description up for every job on your website. It’s probably a good idea to include the salary information as well. You can say that the salary is negotiable, “salary commensurate with experience.” Ensure your job descriptions are short, simple and easy to understand. Many people feel daunted when they see a list of 10-15 things they must do on the job. Instead, if you can keep the list down to 5-8 items, you’ll be attracting more applicants.

5. Benefits Package

If you have an attractive benefits package, include that information in a marked section of your website. If benefits vary from position to position, you can include this information with each job description. You can include information about health benefits, dental benefits, sick days, vacation days, annual raises or bonuses etc.

6. Tell Them Who You Are

Another thing you want to make sure you do is tell your applicants what your company is like. What type of working environment do you foster? What do your offices look like (pictures would be great)? Do you have a good company culture? Do you encourage everyone to participate and come up with ideas? Do you reward experimentation, innovation, stability, creativity or hard work? Ensure you’re honest if you want to find someone who fits your organisation well.

How your website can help your recruit job candidates

Your website is your shop window and it’s essential to ensure that all of the information here is up-to-date, accurate and helpful. You should include details about any job openings you have, like what type of positions are available, what skills they require, how much experience is needed, who will be managing the position, a brief overview of the company, any benefits or perks associated with working there and how to apply. You should also include information about the company culture – what you value, how teams work together, your company values and your mission statement.

By providing this kind of information job candidates will have an insight into what it would be like to work for your organisation. You should also consider including company awards and accolades you have achieved and any community initiatives or partnerships. Think of your careers page at PixelFish as a comprehensive company overview – it’s an excellent way to attract potential new employees who will be the right fit for your team!

How to promote your website job listings through LinkedIn, Twitter, and other social media platforms

When promoting your website job listings, social media is one of the most powerful tools at your disposal. By leveraging the expansive reach of platforms like LinkedIn, Twitter, and Facebook, you can open up new pools of jobseekers who may be a perfect fit for your organisation. You can start by sharing job postings directly on your social media accounts and engaging in conversations with potential candidates. Encourage followers and fans to share the post to their own networks – this will help you reach an even wider audience. Additionally, consider creating targeted ad campaigns on LinkedIn or Twitter that are specifically designed to draw attention to your job postings.

Finally, make sure you have a presence on industry-specific social networks like Stack Overflow or GitHub for tech positions, Behance or Dribbble for design roles, and YouTube for video-based job descriptions. This will help you gain maximum exposure and attract the right applicants. Social media platforms offer an effective and cost-efficient method for recruiting talent. Don’t miss out on this opportunity, and start leveraging the power of social media in your recruitment strategy today!

If you have any questions or need help getting started, please feel free to reach out to our team of experts. We are available 24/7 to provide guidance.

It’s also important toContact us for more great tips about using your website as a recruiting tool for your business.

Let Sydney’s leading Web Design Agency take your business to the next level with a Pixel Fish Small Business Website.

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Kevin Fouché, Pixel Fish Director