Creating a YouTube channel for your business can have many benefits, and it doesn’t have to be a complicated process or take much of your time to set up. It doesn’t matter who your customers are, chances are they are more than likely using YouTube. With over one billion users watching over one billion hours of video daily, YouTube offers many opportunities at a relatively low cost.
By following our step-by-step guide, your business channel can be up and running in no time. All you need to get started is a Google Account.
How To Set up a YouTube Channel for Your Business
1. Sign in to YouTube with the Google account you want to manage your channel.
2. On YouTube, click your user icon (upper-right corner) and select ‘settings’.
3. Go to ‘additional features’ and click on ‘Create a new channel’, to create your business channel, you are going to create a Brand Account for your business.
4. Enter the details for your new channel, and go through the prompted steps to verify your account, clicking ‘Done’ when you are finished.
5. Your new Brand Account has been set up. You should now see your channel’s dashboard. Follow the instructions if you wish to add a channel manager (your business channel can have multiple managers or owners).
Steps to customise your YouTube business channel
It is worth extra time to customise your business channel so that your business presents itself in the best possible way on the site, making your channel an extension of your other marketing efforts and your eCommerce website or business website.
Firstly, from your channel’s dashboard, select ‘customise channel’.
Follow these next few quick steps to make your channel look professional (and to make it easier for your customers to find you):
1. Start with the basics
Click the cogwheel icon on the left of the page, and then click on ‘advanced settings’. Here is where you enter the basic information about your business. You can also link to an AdWords account, make advertising selections, and add a Google Analytics property tracking ID here.
2. Change your Brand Account’s profile photo
You can do this by clicking on ‘change’ underneath your profile icon or by selecting ‘Edit channel icon’ from the menu.
When you click ‘edit’ you will be taken to your Brand Account’s upload photo screen. Select a JPG, BMP, PNG or GIF (non-animated) with a minimum 800 x 800 pixels. Try to select an image that displays well as a square (as well as in a circle crop) and one that looks good at smaller sizes.
If you have an image you are already using on social media platforms, it would be wise to keep your business looking consistent by selecting the same or similar image.
3. Adding Channel Art
First, you will need to add some Channel Art. Your Channel Art images should be 2560 x 1440 pixels for best results across all devices. These images will ensure your channel is visually engaging and help your brand’s personality shine.
Once you have loaded your Channel Art, click on the gear icon found in the section below your Channel Art. You will see a pop-up appear called ‘Channel settings’. Now click on the ‘Customise the layout of your channel’ option, enable it, and click ‘Save’.
You will now see you have the following options available to you:
‘Home’, ‘Videos’, ‘Playlists’, ‘Channels’ and ‘About’. Next, we are heading to the ‘About’ section.
4. Adding those all-important details
Click on ‘About’. Under description, provide a brief outline of your business and products, keeping your core keywords in mind. Using keywords within your description will help people find you when searching YouTube. Edit your business details and make sure you include your contact email address.
Next, you should include links to any social media profiles your business has as these will appear over your Channel Art and be highly visible to your visitors and viewers. Consider the order in which these links are entered carefully. These links will appear as highly visible icons and, if used well, can be highly effective.
It is important to note that the very first link you enter in your ‘custom links’ section will also show the link title. Therefore, the 30 characters that you enter under ‘link title’ are a great place to insert a call to action, such as “SHOP NOW”, “GO TO OUR STORE” or “FOLLOW US”.
The icon (or favicon) relating to your first custom link will appear next to this text/call to action. For example, if your first custom link was to your business’s Twitter account, you may choose to put “FOLLOW US” in the title so that it appears on your channel as the words “FOLLOW US” followed by the Twitter favicon. The favicons will appear in a horizontal line in the order they were entered in the custom links section.
Now your business channel is ready to go! YouTube is the world’s second-largest search engine, and videos are a great way to engage with your audience. You can now use YouTube to leverage video for your business and help your business grow.
Speak to us about our wealth of experience in the eCommerce industry and how our experience can benefit your business.
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