The Top 10 Mistakes to Avoid When Creating a Business Website

Sep 8, 2017 | Website Design

Reading Time: 3 minutes
Kevin Fouche

The Top 10 Mistakes to Avoid When Creating a Business Website

Posted by Kevin Fouche, Pixel Fish Director

Kevin handles the planning, design, launch and training of every website that Pixel Fish creates. He ensures that every website is highly engaging and aligned with our client’s goals. With over 20 years of design and web industry experience to draw upon, Kevin aims to pass on his knowledge to our clients and like-minded businesses wanting to grow their online presence.

Today’s businesses increasingly depend on their website’s quality to attract visitors and convert leads. Unfortunately, many business owners make rookie mistakes that can drive their visitors right into the arms of the competition.

Below are the top 10 mistakes to avoid when creating a business website.

10 Mistakes to Avoid When Creating a Business Website

1. Creating a website that is not mobile-friendly

Mobile devices are used to conduct most web searches, making it vital to ensure that your business website is compatible with tablets and smartphones. Test your website using a mobile device regularly to ensure that it is mobile-friendly.

2. Neglecting to post your contact information in a highly visible location

One of the best ways to ensure visitors can access your contact details is to include a “Contact us” page in your navigation bar. You can also post your phone number and other contact information in other locations across your website.

3. Failure to focus on speed and responsiveness

Optimising your server speed and the page loading speed is vital to keeping visitors engaged when they visit your website. Ideally, your website’s speed should be under 2-3 seconds to maintain your visitors’ attention. Be sure to test your site’s responsiveness regularly to help prevent prospects from abandoning your site prematurely.

4. Including too many “walls of text”

Visitors to your site are more likely to be overwhelmed if they are immediately confronted with a long page of written content. You can avoid this mistake by including photos and breaking your content into manageable sections with headers.

5. Posting photos that are outdated or poor in quality

Outdated images can be just as detrimental to your business as obsolete content. Ensure you only include high-quality photos, even if you must enlist a professional photographer’s guidance.

6. Ignoring the importance of SEO

A beautiful, well-designed website will help your business little if prospects cannot find it during a search. You can prevent your website from getting lost in a sea of competitors by focusing on search engine optimisation (SEO) from starting the design process. You can also enlist the services of an experienced web developer.

7. Failing to feature a blog

Creating a blog enables you to provide fresh, engaging content to visitors. Invite prospects to subscribe to your blog, and then make sure to create a blog schedule to ensure that you update your blog content regularly.

8. Including too many lengthy videos or slide shows

Visitors to your website will begin to lose patience with overly lengthy or detailed videos. Strive to keep videos under 90 seconds unless you post an instructional video. Consider breaking your content into two shorter videos if you cannot omit any material.

9. Using too many font colours and styles

The lack of an organised or unified design can confuse and distract your website’s visitors. You can avoid this pitfall by limiting using no more than two or three different fonts and colours. Make sure your font styles and colours complement each other and display well on mobile devices.

10. Forgetting to include a clear call to action

Your website’s content may be fantastic, but if you do not include a clear call to action, you likely will not accomplish your mission. Whether your goal is to convince visitors to request a free product sample or to persuade them to sign up for your newsletter, you must prompt them to take action.

We invite you to contact us to learn more about the key elements of website design. We will ensure that you avoid the web design pitfalls outlined above.

Let Sydney’s leading Web Design Agency take your business to the next level with a Pixel Fish Small Business Website.

Check out some of our latest Website Design projects and Testimonials.

Further Information:
How to Use Your Website as a Recruiting Tool For Your Business
Top Website FAQ Page Benefits and How to Create an Effective FAQ
Divi vs Elementor: Which WordPress Theme should you choose?
Top 8 Advanced WordPress Features and Plugins to Beat Your Competition
7 Steps to Build Your Brand Using Strategic Web Design
10 Interactive WordPress Plugins to Bring Your Website to Life
The 9 Top WordPress Website KPI’s to Monitor

Stand out from your competition with a Pixel Fish website!

Contact us today on 02 9114 9813 or email

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Kevin Fouché, Pixel Fish Director