Keeping in Touch: The Importance of Your Website Contact Page

May 4, 2017 | Website Design

Reading Time: 4 minutes
Kevin Fouche

Keeping in Touch: The Importance of Your Website Contact Page

Posted by Kevin Fouche, Pixel Fish Director

Kevin handles the planning, design, launch and training of every website that Pixel Fish creates. He ensures that every website is highly engaging and aligned with our client’s goals. With over 20 years of design and web industry experience to draw upon, Kevin aims to pass on his knowledge to our clients and like-minded businesses wanting to grow their online presence.

What pages do you think matter most on your website? Your homepage comes to mind, and your About page can help your audience easily learn more about you. A company blog matters for your SEO. But for a successful online presence, don’t forget about the importance of your website contact page.

Here, your visitors can begin to take the necessary next steps toward becoming customers. They are provided with easy options to get in touch if they have questions, want to schedule an appointment, or are looking to engage with your business in any other way. As a result, prioritising your contact page is crucial in your web design efforts.

Understanding the Importance of Your Website Contact Page

As mentioned above, the major reason for prioritising your contact page is obvious. You have to make sure that your audience can easily contact you with any questions that can help you nudge them further toward a sale. The more intuitive that process is on your end, the better for your business.

But the reasons for an effective contact page go further, as well. Search engines like Google, for example, use this page to determine the credibility and authority of your website in their search rankings. In addition, current customers may seek out your contact information to voice their concerns, turning an effective contact page into a vital customer service tool.

5 Steps to Improve Your Contact Page

1. Create a Contact Form

A contact form is the easiest way for your audience to reach out to you, and it can also help generate online leads. To take advantage of its success potential, ask for only the most essential information, such as name and email address. The shorter your form, the more likely your visitors will be to fill it out.

Gravity Forms is our recommendation as the very best Website form plugin out there. Its user interface is simple and intuitive, and you can easily set up a form within minutes.

Here are the most common form fields for your website contact form

  • Name
  • Email address
  • Phone number (optional)
  • Subject (optional)
  • Message box

Some businesses choose to embed their contact form straight from their CRM system. This is highly beneficial as it will sync your form submissions directly into the CRM database. However, this can be more complex to set up and requires a greater understanding of the technicalities involved. Whichever method you choose, make sure that you regularly check your contact forms are working properly and quickly respond to customer inquiries.

2. Include Clickable Phone and Email Links

You’d be surprised how many websites don’t think to turn their phone numbers and contact email addresses into links. When looking to contact you, your audience might not be willing to type in a phone number or email address manually. Turning them into links is particularly important for mobile-optimised websites.

Benefits of clickable phone numbers on your website include:

  • Increased customer convenience as they don’t have to manually dial your number.
  • Reduction in errors when customers are manually typing out your number (which could result in them calling the wrong person).
  • Better mobile optimisation since customers on mobile devices will be able to click the link and call you directly from their phone

3. Make Sure Your Address is Easy to Read

Especially if your business includes a storefront, you have to make sure that any potential customer can easily find your address. And even if it doesn’t, this step is crucial to SEO, as mentioned above. Use a clearly visible and easily readable font that contrasts with the background and avoids challenges for potentially colourblind visitors.

4. Include a Google Map

A Google map helps you turn the text-based address above into a visual crutch. It can also help your audience find your business more easily by placing its location in context. Finally, the included Google directions tool can be vital in getting your audience into your business. Adding a map with directions to your office or place of business is an excellent way to help potential clients find you more easily.

5. Provide Social Media Options

Finally, your contact page is a perfect opportunity to link interested users to your social media accounts. If they prefer to interact with you using Facebook or Twitter, this is the place where you can effectively direct them to your social media presence.

Getting Help With Your Website Contact Page

In short, an effective contact page should be a priority within your web design and improvement efforts. The more efficiently your audience can connect with you using their preferred method of contact, the more likely you are to hear from them. That, in turn, allows you to nudge them further down the sales funnel, address concerns, and enter them as leads in your database.

If your contact page needs help, we’d love to work with you to improve its effectiveness. Contact us today to learn more about our services and how we can improve your website to turn it into an active growth reason for your business.

Let Pixel Fish take your business to the next level with a Stunning Business Website.

Check out some of our latest Website Design projects and Testimonials.

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Kevin Fouché, Pixel Fish Director