6 Reasons Why You Should Use WordPress for eCommerce

Nov 25, 2016 | eCommerce, WordPress

Kevin Fouche

6 Reasons Why You Should Use WordPress for eCommerce

Posted by Kevin Fouche, Pixel Fish Director

Kevin handles the planning, design, launch and training of every website that Pixel Fish creates. He ensures that every website is highly engaging and aligned with our client’s goals. With over 20 years of design and web industry experience to draw upon, Kevin aims to pass on his knowledge to our clients and like-minded businesses wanting to grow their online presence.

With nearly everyone preferring to shop online for at least some of their regular purchases, it comes as no surprise that eCommerce is steadily rising through the ranks. The ease of searching a website for your desired object, as opposed to wandering through multiple stores, makes online shopping an option that’s just too good to pass up.So Why is WordPress for Ecommerce such a popular option for many online businesses?

With the added benefit of allowing you to price check multiple locations before committing to a purchase, thus saving you time and money, you’re more likely to use eCommerce instead of going out to shop.

If you’re looking to start a business and want your eCommerce website to be the very best it can be, than perhaps you should consider using WordPress. WordPress is a platform that is easy to use, has multiple benefits, and is commonly used by us here at Pixel Fish. Here are some of the reasons why we consider it such a great tool in building an eCommerce site.

6 Reasons Why You Should Use WordPress for eCommerce

  1. The Popularity of WordPress
    As one of the foremost and, therefore most popular website design platforms, WordPress is by even the most technologically dense people. Having a website that is easy to navigate and that everyone can recognise is critical for successful businesses. Supporting over 75 million websites, recognisable WordPress can easily attest to its functionality for almost any purpose, not only those of eCommerce. With that great popularity, it’s bound to help you create a website that not only can be trusted by users but also build your business.
  2. Cost-Effectiveness
    Everybody loves a cost-effective plan. WordPress, as it turns out, is just that, as it’s completely free. Of course, you have the option of premium clearance, which allows you more options for themes, add-ons and such, but even those don’t cost quite as much as many other platforms. You can, without a doubt create a website that is easy to run and pleasing to the user’s eye while being easy on your pocketbook. Not only that, but you can also use plugins for free, such as WooCommerce (quite often used here at Pixel Fish). This creates even more site traffic for you, leading to even more sales as more people are to your site via search engines. WordPress being free, or costing very little for the premium customisation, is extremely helpful for any small business starting up and any business looking to save costs at any time
  3. Plugin Options
    Let’s be honest: commerce sites need plugins to function as they are essential to website traffic and online sales. WordPress gives a lot of options for these plugins, such as product inventory, customer reviews, payment options, and so on. All of these plugins are needed by any eCommerce website in order to function to its greatest capacity and provide the user with an easy, smooth ride to satisfaction via online shopping. WordPress has many options, but one of the best would have to be WooCommerce, as was mentioned above. As the most preferred plugin, it’s easy to use, free, and simple to maintain on a site.
  4. Customisation
    With how popular WordPress is, it’s no wonder that you can it to meet your specific needs. There are a number of pre-made themes that you can choose from, or you can even design your custom one. An appealing theme brings in customers and keeps them interested, after all. Customising your website will bring in more customers, as many people aren’t looking for the generic, everyday website customise anymore. The more life your site has, the more traffic it will see.
  5. Payment Option
    WordPress supports many different payment gateways from Paypal to GooglePlay. With so many trusted eCommerce payment gateways, you’ll be sure to find one you are willing to use and trust for your own business, as well as one that the customers will be able to access quickly.
  6. Mobile Friendly
    WordPress is already a mobile-friendly platform, which is great when you consider that over 50% of online shopping is generally done by smartphone. Making your website applicable to your shopper is crucial, and being mobile-friendly is just the way to keep on top of it.

Creating an eCommerce site should not be stressful or costly. WordPress gives you all the options you need to get precisely what you’re looking for. If you want to design an online shopping site, feel free to contact us here at Pixel Fish.

We look forward to helping you on your way to business success!

Further Information:
10 Tips for Creating a Better Contact Form to Improve Conversion
Tips For Creating A Website Sitemap For Your Business
10 Common Misconceptions About WordPress
Creating Website Content that Appeals to Both Scanners and Readers
Should I have Staff Photos on My Business Website?
How to Conduct an Effective Competitors Website Review
9 Ways to Optimise your Website for Voice Search
10 Ways To Improve Your Website Footer
8 Vital Signs That Your Business Website Needs Updating
8 Successful WordPress Website Design Best Practices

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Call us today on 02 9114 9813 or email info@pixelfish.com.au

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Kevin Fouché, Pixel Fish Director