How to Create a Website Budget

Oct 20, 2016 | Website Design

Reading Time: 3 minutes
Kevin Fouche

How to Create a Website Budget

Posted by Kevin Fouche, Pixel Fish Director

Kevin handles the planning, design, launch and training of every website that Pixel Fish creates. He ensures that every website is highly engaging and aligned with our client’s goals. With over 20 years of design and web industry experience to draw upon, Kevin aims to pass on his knowledge to our clients and like-minded businesses wanting to grow their online presence.

A high-quality website is worth every penny spent on it. Before you can start designing your ideal website, however, you need to develop a website budget that will provide the financial means to accomplish everything necessary to have a high-quality business website. Here’s How to Create a Website Budget.

Your website is a critical investment for your business. It’s not just a single-time expense that will prevent you from spending money on more important things. In fact, your website offers your business a number of advantages.

  • It’s your storefront: the first interaction many potential customers will ever have with your business.
  • It’s your first line of inbound marketing strategy.
  • It presents all the potential information customers need to decide on your business.

How to Create a Website Budget

Stage One: DIY Versus Hiring It Done

One way to shave some money off your website budget is to do it yourself instead of hiring a quality professional. There are, however, a couple of problems with this approach. First, you aren’t a website designer (unless that is exactly what your business is meant to do). You will wear many hats as a business owner and accomplish many purposes. A website designer, however, can often offer a higher-quality website design than you’re able to create on your own.

Next, keep in mind the value of your time. If your time is better spent on another task–marketing or creating your product, for example–then it’s well worth the cost associated with developing our website. Make sure to account for the cost of your time when deciding what you have to spend on any project, particularly website design.

Designing Your Website

In order to set a budget that will meet your needs, it’s critical to know several things about your ideal website. Make sure you detail:

  • What type of design you want, including the portion of the website that will need to be custom-designed for your needs?
  • The unique content that is necessary for your website.
  • What functions will your website need to perform, especially if those are different from the standard functions available on every website?

By hashing these out early in the process, you ensure you have the budget necessary for the website you want. Understanding where you can cut corners is critical early in the process, before exceeding your budget will force you to make cuts in areas you’d rather not.

Quality and Expertise

When you pay for a website designer, you’re paying for their quality and expertise. It’s not just about their time or the actual costs for the website. It’s also about the end experience–and that’s something you must consider when setting your budget. Decide what quality means for your website and insist on it through the development process.

Sharing Your Budget

When you’re working with a website designer, your first instinct might be to keep your cards close to your chest. You fear that if you give your designer a budget, they will go right up to the end of it, while if you keep it a secret, you might get a better deal.

Sharing your website budget, however, is the best way to get the highest-quality work your website designer can give you. It will ensure that they don’t waste their time offering pricey add-ons that you can’t afford and allow them to spend their time focusing on the elements of your website that are important to you.

Your website is one of your most powerful inbound marketing tools. Don’t leave it to chance! Instead, develop a website budget that will display exactly what you need out of your website and what you’re willing to spend to get it.

Ready to get started? Contact us today to learn more about how we can help make your website its best.

Let Pixel Fish take your business to the next level with a Stunning Business Website.

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Further Information:
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10 Common Misconceptions About WordPress
Creating Website Content that Appeals to Both Scanners and Readers
Should I have Staff Photos on My Business Website?
How to Conduct an Effective Competitors Website Review
9 Ways to Optimise your Website for Voice Search
10 Ways To Improve Your Website Footer
8 Vital Signs That Your Business Website Needs Updating
8 Successful WordPress Website Design Best Practices
10 Best Practices for a Successful WordPress Website Design Project

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Kevin Fouché, Pixel Fish Director