How Good Web Design can positively impact your business

Jul 25, 2017 | Website Design

Reading Time: 3 minutes
Kevin Fouche

How Good Web Design can positively impact your business

Posted by Kevin Fouche, Pixel Fish Director

Kevin handles the planning, design, launch and training of every website that Pixel Fish creates. He ensures that every website is highly engaging and aligned with our client’s goals. With over 20 years of design and web industry experience to draw upon, Kevin aims to pass on his knowledge to our clients and like-minded businesses wanting to grow their online presence.

From creating a severe brand to impacting your reputation good web design matters. And beware, not every website builder is a good website designer. You need to research website designers to ensure they produce quality work. Let’s explore How Good Web Design can positively impact your business.

How Good Web Design can positively impact your business

The Principles of Good Web Design

When evaluating web design, begin with what you can see. Graphic design focuses on the visual aspects of a website, such as a layout, colour, logos, and branding. Although it’s hard to describe good or not-so-good web design, you know it when you see it. A good design contains the following traits:

  • It’s aesthetically appealing
  • It’s consistent with the brand and mission of the company
  • It’s easy to use and navigate

You can give your website a quick evaluation by examining these three categories. Enlisting an outsider to evaluate these aspects provides objective feedback, difficult to receive from an insider’s perspective.

Good Web Design Makes a Good First Impression

It wasn’t long ago that customers and potential customers based their buying decision primarily on what they observed or experienced in person. Most customers now turn to the internet to receive answers to questions and explore options before they ever talk to a live person or make a physical appearance in your store.

This reality means your website and social media images must make an excellent first impression. Think of your online first impression the same way you would think of a customer’s first impression when walking into your office. You’re not going to have slovenly employees with poor people skills greeting customers in an office with mould on the ceiling and stained wallpaper from 1972, are you? Then don’t do the online equivalent of bad website design to greet your customers online.

Using good design to present your business communicates that you have good taste, good judgement, and self-awareness. If your website makes an excellent first impression, customers are more likely to trust you. And once they trust you, they will give you a chance.

Good Web Design Establishes and Strengthens Brand Recognition

A great logo, great colour design, functional navigation, and effective fonts help establish a memorable brand identity–especially when combined with excellent service and outstanding products your company provides.

Everything you post on your website or on social media sites is an opportunity to strengthen your brand. Having a bad or mediocre design wastes these opportunities.

Good Web Design Matters for Search Engine Optimization (SEO)

Although content is king in ranking high in organic search, the king can’t get along without his trusted court. Good web design can be a high-ranking court official in the SEO kingdom.

A typical Internet user types something into the search box and your business comes up in the search engine. The user clicks on the page and is taken to your site. What does the user do once he or she arrives? This is not only an important question for you. It’s an important question for Google, Bing, and Yahoo engineers.

A searcher’s behaviour either confirms or denies the search engine result. If Google, for example, ranks your website high for a particular keyword search and the user visits your site, loves the design, finds it easy to navigate, and stays on your site, Google then determines the search ranking is correct.

If, on the other hand, Google directs the web user to your site and the user, unimpressed by the site’s design, clicks away immediately, Google assumes that the website ranking is incorrect. That’s bad for business.

Good Web Design: Where to Begin?

When attempting to improve website design, begin with the home page. This is the first thing most individuals see when they visit your site. In addition to providing value, your home page should contain elements of good web design. Let’s review basic aspects of web design to help you evaluate your website’s home page.

  1. Branding. This includes, but is not limited to, a company logo and additional graphic elements.
  2. Description. The home page should contain a brief tagline or description of what your business does and what its values are.
  3. Call-to-Action. What do you want visitors to do when they reach your site? Give them an incentive and an easy way to accomplish this action.
  4. Graphic Media. Give visitors something memorable to see–a video, image, or infographic.
  5. Easy Navigation. Provide an easy-to-find and easy-to-use search menu. Depending on the size of your site, searches should be organized in multiple ways.

Pixel Fish Digital Marketing understands great web designContact Pixel Fish Digital Marketing and discover how they can help your website generate more qualified leads and drive sales.

Let Sydney’s leading Web Design Agency take your business to the next level with a Pixel Fish Small Business Website.

Check out some of our latest Website Design projects and Testimonials.

Further Information:
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10 Tips to Optimize the Your Web Design Typography
10 Tips that Maximise Your WordPress Website Design ROI
12 Tactics to Increase WordPress Website Speed
13 WordPress Security Features that Protect Your Users
Top 10 Installing WordPress Plugins Best Practices
8 Cutting-Edge Web Design Trends to Incorporate Into Your Website

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Contact us today on 02 9114 9813 or email

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Kevin Fouché, Pixel Fish Director