Top 10 Digital Marketing Mistakes Every Business Must Avoid

Nov 2, 2022 | Inbound Marketing, WordPress

Reading Time: 5 minutes
Kevin Fouche

Top 10 Digital Marketing Mistakes Every Business Must Avoid

Posted by Kevin Fouche, Pixel Fish Director

Kevin handles the planning, design, launch and training of every website that Pixel Fish creates. He ensures that every website is highly engaging and aligned with our client’s goals. With over 20 years of design and web industry experience to draw upon, Kevin aims to pass on his knowledge to our clients and like-minded businesses wanting to grow their online presence.

Many people begin their digital marketing endeavours with a lot of enthusiasm. After all, we’ve all heard that digital marketing is the future.  The internet is the future.  And we all want to keep up with it. Let’s explore the Top 10 Digital Marketing Mistakes Every Business Must Avoid.

We don’t want to keep following the same old marketing methods we’ve used for years.

Once you’ve started marketing and advertising on the internet, people worldwide will have access to your website and social media pages.

If you have an e-commerce-enabled website, people worldwide will also be able to buy your product.

But before you begin your digital marketing efforts, remember the following 10 digital marketing mistakes every business must avoid.

Top 10 Digital Marketing Mistakes

1. Using Only One Platform

Sometimes, businesses set up websites on the internet and mistakenly think this will be enough to get the word out about their product or service.  But if you really want to be successful, you can’t limit yourself to a website or a social media page.  You need at least a few platforms to launch your product or company.

2. Using Too Many Platforms

On the other hand, some companies set up every kind of social media page they can.  This is spreading yourself too thin.  And the problem is that you’re not going to have time to update all of these pages.  So it’s better just to have one website, a blog and two social media pages.

3. Using Platforms that Aren’t Right for Your Business

Different businesses appeal to different demographics.  You’ll need a LinkedIn page for running a head-hunting agency.  But if you are running a nail spa, LinkedIn may not be the right place for your business.  So do some research about the types of social media pages that will work for you.

4. Not Updating

The internet is not a static place.  It’s constantly changing.  New material is being added, and old material is being removed.  If all your competitors are constantly adding new material to their websites and social media pages, it’s incumbent upon you to do the same if you want to keep up.

Some tips for keeping updated content going for your digital marketing include:

  • Develop a content calendar that outlines when, where and what you should be posting.
  • Keep an eye on emerging trends and adjust your strategy accordingly.
  • Focus on creating quality content to keep the interest of your customers and potential customers alive.
  • Use analytics tools to understand which content works best for each platform.

5. Not Revamping Your Website

There are a number of trends that keep coming up in website design.  New types of graphics are being used.  New types of layouts are becoming popular.  If your website has an old-fashioned look, you’ll need to revamp it or else it will send out the wrong message about your company. Write the next sentence  on this thought:

6. Not Using Quality Content

As with other types of marketing, there are two options in digital marketing.  You can go for the “get rich quick” type of content, which will get you a lot of hits now but won’t do much for you in the long run.  For example, you could attract people by using celebrity names and overusing the words “free” and “zero.”  You’ll probably get a lot of visitors right away but none of them will come back when they find that you just tricked them into coming to your website.  On the other hand, if you use well-written, quality content, you’ll slowly but steadily develop a readership that will be loyal to you.

Quick tips for writing quality website content

  • Research your target audience and content topics to make sure you’re writing relevant information.
  • Break up long blocks of text into smaller, more digestible chunks.
  • Use visuals such as images, videos or infographics to illustrate your points.
  • Always proofread and edit your work before publishing it online

7. Overusing Keywords

The internet is still a mystery to many people, and they don’t understand how to attract visitors to their websites using SEO.  They still think stuffing a bunch of keywords into their website and blog will result in higher rankings, but this isn’t true anymore.  It’s a better idea to use keywords sparingly and write naturally.

SEO Best practices Keywords

  • Use your keyword in the title of your blog post or article.
  • Use variations of your keywords throughout the content.
  • Include the long-tail version of your keyword at least once.
  • Make sure to use synonyms for your keyword as well, to avoid overdoing it.

8. Not Considering Your Demographic

You need to set up a website that is geared toward your audience.  If your audience is teenagers, go for a young, playful look.  If your audience consists of middle-aged professionals, go for a more serious look. Expand on the previous sentence

9. Not Setting Defined Goals

When you set up a digital presence, you need to know exactly what you’re aiming for.  Do you want to increase sales?  Improve your reputation?  Establish your brand.  Let your digital marketing agency know exactly what you’re going for so that they can help you move in that direction.

Typical Examples of website goals include increasing sales, improving online visibility, increasing website traffic, building a customer database and gaining customer insights. All of these goals can be achieved through strategic digital marketing. By devising campaigns to meet your specific objectives, you’ll be able to ensure that your business receives the highest return on investment for its online presence. Additionally, setting clear goals provides a powerful framework for success, as it helps you focus on what matters most.

It’s also important to define measurable metrics that can be tracked and compared over time. These metrics will help you analyse the progress of your digital marketing campaigns so you can identify areas where improvements need to be made.

10. Losing Track

It’s not enough to merely define your goals.  You also have to keep track of how far you’ve come.  Getting monthly or quarterly reports on your progress is a good idea.  These can include the number of visitors to your website or social media, the comments or reviews you’ve received and the number of visitors buying something from you.  Once you’re clear about where you are, you’ll also know where you need to go.

What you can learn from your Digital Marketing Mistakes

We all make mistakes, but that doesn’t mean you have to dwell on them. Look at the mistakes you’ve made in the past and use them as a source of learning. What did you do wrong? What could you improve next time? And most importantly, what can you do differently to ensure success? There’s no better way to move forward than to use what you’ve learnt from your own mistakes. Then, apply that knowledge to future digital marketing campaigns and strategies.

Finally, don’t forget to measure the results of your efforts. It’s important to determine whether you’re getting the expected return on investment for your campaigns. This way, you’ll know where you need to focus your efforts to succeed and how you can improve in the future. Armed with the right knowledge and understanding, you will be well on your way to achieving digital marketing success.

Key KPI’s for measuring your Digital Marketing Success

  • Number of Sign-Ups or Leads Generated
  • Conversion Rate (Number of people who purchase out of the total number of leads)
  • Cost per Acquisition (The cost associated with acquiring a customer)
  • Return on Investment (ROI) (Calculating ROI will help you see if your Digital Marketing efforts are making money or costing you)
  • Average Order Value (AOV) (How much people usually spend when they purchase from your website)
  • These key performance indicators will give you a good understanding of how well your Digital Marketing strategies and campaigns are working. They can be tracked through analytical tools such as Google Analytics, Facebook Ads Manager.

Let Sydney’s leading Web Design Agency take your business to the next level with a Pixel Fish Small Business Website.

Check out some of our latest Website Design projects.

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