Goals and objectives should inform every decision you make in business. Creating and managing a website is not any different. You should have a set of targets to achieve within a given period so that you can work your website towards achieving them. Your success online is mainly based on the website goals you create. Remember, the website is like your brick-and-mortar store, where customers interact, buy, and get a feel for your brand. Here are five goals you can set for your website and how to achieve them. Let’s explore the Best Examples of Website Goals.
5 Best Examples of Website Goals and How to Achieve Them
- Increase Brand Awareness
- Increase Traffic to Your Website
- Lower the Website Bounce Rate
- Improve the Website Conversion Rate
- Increase the Number of Qualified Leads
5 Best Examples of Website Goals and How to Achieve Them
1. Increase Brand Awareness
Brand awareness is the first step in getting your target market to buy from you. It refers to the extent to which potential customers are familiar with your brand’s products’ characteristics, appearance, and capabilities. People will only buy from brands that they know and can trust. Therefore, any brand should look at ways to ensure that it is known and that customers are familiar with its characteristics. You can create a goal to increase your product awareness to increase sales by 20%.
How to Accomplish It
Increasing brand awareness takes more than a website. Many customers want to engage and get a feel of the brand before spending their cash. The best approach to achieving this goal is to support the website with social media. Depending on the target customers, you can engage them on platforms like Facebook, Instagram, Twitter, Pinterest, and LinkedIn, among others. Just ensure that your content leads them to learn more on the website.
2. Increase Traffic to Your Website
Web traffic is determined by the number of unique visitors you get to the website. A popular website ranked highly in the SERPs will likely attract many visitors. You can then convert them to customers. A website is not worth its name if it does not receive many visitors. You can use Google Analytics to determine the number of unique visitors to your site and their demographics.
Your goal could be to have 500 direct visitors and maybe 2000 from organic search at the end of the month. This depends on your average unique visitors now.
How Do You Achieve Increase Traffic to Your Website?
You can increase traffic to your site with several interventions. One of the most successful methods is to embrace content marketing. Quality, engaging, and informational content will bring customers to the websites. Then you need to optimise the website for a search engine. This requires a combination of SEO strategies ranging from technical aspects such as user experience and use of keywords to linking and page speed.
3. Lower the Website Bounce Rate
The bounce rate is the percentage of visitors leaving the website without taking any action. They may just view the page for a few seconds and then close the site. You need to find ways to keep them on the website longer for them to know what you have for them. The bounce rate is one of the factors the search engines check when ranking the website. It is generally believed that users leave the website in a hurry because they fail to get the information they are looking for.
Your goal could be to decrease your website bounce rate by 30% over the next three months.
How to Achieve It
You can lower the bounce rate by ensuring that you have actionable content and providing the information that customers need. Second, you need to optimise the website on a small screen with a poor internet connection. You should also check the load speeds and the user interface to ensure that the site loads fast and is easy to navigate.
4. Improve the Website Conversion Rate
High traffic to your website does not translate into sales if it is not actually responding to your call to action. The call to action could be to buy, download an ebook, invite friends to the website, ask for a free product, or take advantage of your offers. You should find ways to maintain their interest in the site and ask them to do what you ask them to.
Your goal is to increase your email subscription rate by 30% in the next quarter.
How Do You Attain It?
You can start by checking the calls to action. Are they straightforward? Do customers see value? You can then experiment with different CTAs and see the response rate. Besides, you can add a thing or two to your visitors to encourage them to act. The freebie could be an ebook, a voucher, a newsletter, or a free evaluation before using a product. Ensure that your offers offer value and are not too expensive to maintain.
5. Increase the Number of Qualified Leads
A qualified lead is a visitor actively looking or in need of a product, you sell. They are more likely to purchase from you than any random person looking at what you have to offer. If you are able to generate more qualified leads, you can increase your sales volume tremendously with any other intervention. You should map your ideal target audience, their needs, and why they should buy from you.
Your goal could be to generate 40 high-quality leads in a month.
How Do You Realise It?
The critical method for getting high-quality leads is content marketing. Create high-quality content that helps visitors make decisions. Your email marketing program should also lead to the buying decision. Besides, consider adding a landing page where leads can see your offers on the go. SEO and social media marketing can also help you increase the number of qualified leads to your website.
You should always create goals for your website and find ways to achieve them. Otherwise, you will likely waste resources on a website that does not add value to your organisation. Ensure that the different types of website goals are specific, measurable, achievable, relevant, and can be achieved within a stated period (SMART). Review them after the lapse of the set period. If they have not been achieved, check what issues could prevent you from achieving them.
Importance of Website Goals
Website goals help organisations to focus their efforts on the most important areas. For instance, an organisation may want to increase its website traffic or boost sales. Allocating resources and time towards achieving these goals will result in better returns. Additionally, setting website goals helps create a clear plan of action that enables people to work as a team towards achieving them.
Furthermore, website goals enable organisations to measure progress and success. Measuring success helps organisations identify areas in which they are underperforming or surpassing expectations. This enables them to make more informed decisions about how to improve their website performance. By setting SMART goals that can be achieved within a specified period, organisations can track their progress over time and make more informed decisions about where to allocate resources.
In conclusion, setting website goals helps organisations focus their efforts on specific objectives and measure progress in achieving those goals. This is a key ingredient for successful online marketing, as it enables organisations to measure returns and make better-informed decisions about how to improve the performance of their website.
The Ramifications for not setting goals for your business website include the following:
- Without goals in place, it won’t be easy to measure progress and results.
- Without the ability to track performance against objectives, it isn’t easy to know how investments in website development are delivering value.
- A lack of goal setting can lead to a website that fails to deliver tangible returns on investment.
Contact Pixel Fish to help with your website and achieve your goals. We have the expertise and tools to help you achieve your website goals.
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