10 Tips for Designing the Perfect Accounting Website

Nov 28, 2016 | Website Design

Kevin Fouche

10 Tips for Designing the Perfect Accounting Website

Posted by Kevin Fouche, Pixel Fish Director

Kevin handles the planning, design, launch and training of every website that Pixel Fish creates. He ensures that every website is highly engaging and aligned with our client’s goals. With over 20 years of design and web industry experience to draw upon, Kevin aims to pass on his knowledge to our clients and like-minded businesses wanting to grow their online presence.

Your accounting business needs a website. Given the increasing reliance on the internet of potential clients researching services like yours, that much is a given. But do you know how you can build your online presence to achieve the maximum possible success? Let’s look at the 10 Tips for Creating the Perfect Accounting Website.

Here are 10 tips to help you optimise your accounting web design job.

10 Tips for creating the perfect Accounting Website

1. Engage From the Start

Most visitors, if they’re not happy with what they see, will never go further than your homepage, making it the single most important page on your website. Make sure that it engages your audience by highlighting your value proposition and telling them exactly why working with you will benefit them.

2. Showcase Your Financial Expertise

Talk about it if you have experience working with your target audience. List relevant accreditations. Include testimonials from past and current clients. The more evidence you have for your expertise, the more interested potential clients will be.

3. Show Off Your Accounting Team

Especially in the accounting industry, potential clients need to know who they’ll be dealing with. The topic will be their finances, so they need to develop a level of trust. Your website can accomplish that goal by introducing your team to all visitors on a top-level page.

4. Allow For Easy Contact

Contact forms are important for all industries; the same is true for accountants. The more easily your visitors can contact you with any questions they may have, the more likely they will be to do so and turn into clients.

5. Keep it Visual

Visual content has been proven to significantly improve both the user experience and conversion success of websites. Common sense supports that research: the more attractive your visitors find your website, the longer they’ll stay. The longer they stay, the more they learn about you, and the more likely they are to convert to customers.

6. Publish Regular Content

Looking for a great way to boost both your industry expertise and engage your audience? Blogging is your answer. Through regular blog posts, you can update visitors on industry topics, showcase your company behind the scenes, and more. Blogging also helps to improve and target your search engine optimisation.

7. Optimise For the Right Keywords

Speaking of SEO: optimising your website to be found on search engines is only possible if you know what topics, words, and phrases your audience search for. As a result, keyword research should be a crucial part of designing and building your website.

8. Keep Your Navigation Simple

Don’t confuse your audience with multi-layered navigation that requires a scavenger hunt to find relative information. Keep it simple, including navigation that offers only a few relevant options. Ideally, every page on your site should be available in 3 clicks or less.

9. Stay Authentic

All of the above tips can only lead to success if your website does not go beyond its purpose. You’re trying to promote your accounting business, and it pays to keep the visuals and content relevant to that core goal. Rather than making boastful claims or sharing images and copy that don’t relate to your business, tell your audience exactly what they can get from you and why they’ll benefit from becoming your clients.

10. Work With Professionals

Finally, it makes sense to engage web design professionals when building your accounting business website. The above tips are straightforward but can be difficult to implement if you don’t know SEO, don’t have time for blogging, or can’t easily adjust your site’s navigation. Working with web design experts is your best choice in each of these cases.

When you want to promote your accounting business, a website is key. But that website needs to be built just right to help you attract potential clients. To learn more about how we can help you accomplish that feat, contact us.

Further Information
10 Benefits of Using WordPress for Your Business Website
7 Steps to Prepare for Your First Professional Website Redesign
Which Modern Website Design Trends Are Right for Your Brand?
Website Conversion Issues: What Causes Leads to Leave Your Website?
Pros and Cons Of Using A Live Website Customer Chat
20 Essential WordPress Website HTML codes to know
Top 15 Most Common Website Errors
8 Great Tips for Creating Shareable Content
How to improve your Communication With Your Web Designer

Stand out from your competition with a Pixel Fish website!

Call us today on 02 9114 9813 or email info@pixelfish.com.au

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Kevin Fouché, Pixel Fish Director