Top Small Business CRMs to Consider for Your Website

May 22, 2019 | CRM

Kevin Fouche

Top Small Business CRMs to Consider for Your Website

Posted by Kevin Fouche, Pixel Fish Director

Kevin handles the planning, design, launch and training of every website that Pixel Fish creates. He ensures that every website is highly engaging and aligned with our client’s goals. With over 20 years of design and web industry experience to draw upon, Kevin aims to pass on his knowledge to our clients and like-minded businesses wanting to grow their online presence.

As your business grows, so does the need for a Customer Relationship Management software program that will grow with you and your business. With growth comes the need for better information organisation or to risk letting hot leads and valuable customers fall through the cracks. Let’s review the Top Small Business CRMs to Consider for Your Website.

With hundreds of CRM solutions available, choosing the best CRM for your small business can be overwhelming. We have compiled our list of the Top 10 Small Business CRMs to help you determine the best CRM for you and your needs.

A CRM system should help you to:

  • Organise your contact data: A CRM allows your sales team to run smoother sales using contact data to keep track of who had spoken to a customer, when the customer was last contacted and what was discussed.
  • Compile sales reports: A CRM allows you to track quota attainment and view metrics such as calls made, emails sent, closed deals, and meetings booked.
  • Forecast sales: A CRM can manage your team’s pipeline, forecast sales and generate reliable sales funnel data.
  • Contact segmentation: A CRM can segment your contacts using various variables, allowing your sales team to determine which leads to focus on.
  • Sales process scaling: A CRM allows you to determine which sales behaviours are working and which are not. Repeating effective sales behaviours helps grow your business.

By now, you are likely wondering what criterion you should consider as you choose the best CRM for your business. We will make selecting the right CRM for your business a little bit easier by giving you the rundown of the pros, cons and costs of what we consider to be the Top 10 CRMs for small businesses available at the moment.

1. Hubspot

Costs:

  • Free

Pros:

  • Allows you to create new contacts from your email with one click.
  • Automatically creates and populates new company records and new contacts.
  • Enriches your data automatically, syncing with a database of over 20 million businesses, removing the need to update your information manually.
  • Includes all the basic features of CRM software (assigning and tracking deals, managing data in a detailed dashboard, etc).
  • It offers a library of email templates and allows you to create your own
  • Filters your contacts to find the most engaged contacts (your warmest leads)
  • CRM software works with HubSpot’s HubSpot Sales to help boost sales and offers integration with apps such as SalesForce, Shopify and Microsoft Dynamics.
  • It’s free. Although we’ve mentioned it already, CRMs can get costly when you run a small business, so we feel this point deserves mention under ‘Pros’, too.

Cons:

  • Larger organisations (with rigid processes and complex sales processes) may not find HubSpot CRM as flexible as some of the paid options in the marketplace.

Website: http://www.hubspot.com/products/crm

2. Zoho

Costs:

  • Free version
  • Standard version: $12/month
  • Professional version: $20/month
  • Enterprise version: $35+/month

Pros:

  • It offers more in sales and marketing features than Insightly
  • Website visitor tracking
  • Lead scoring
  • Sales Signals

Cons:

  • Often there is a wait for support, and while technologically savvy you need to beware of bugs
  • Most of the advanced features are only available in the professional and enterprise versions.

Website: http://www.zoho.com

3. Salesforce

Costs:

  • Lightning Essentials: $25/month/user
  • Lightning Professional: $75/month/user, and more

Pros:

  • SalesForce is likely one of the marketplace’s most widely used CRM software options.
  • SalesForce’s ‘Lightning Essentials’ is their basic edition, better suited to smaller businesses. This has an advanced contact manager, which includes follow-up reminders and email integration.
  • As the information is placed in the Cloud, your staff can access the CRM from around the globe.

Cons:

  • Expensive customisation does not suit all small businesses
  • A complex solution for businesses without a dedicated sales team
  • Complicated technical support

Website: http://www.salesforce.com

4. One Page CRM

Costs:

  • £75/user/month

Pros:

  • Allows users to make their own ‘Action Stream’ showing the status of all deals
  • With a task-oriented CRM solution, you can manage tasks via your inbox or by clicking on the task itself.
  • Integrates with a wide range of third-party apps for email marketing, accounting, nurturing and lead generation.

Cons:

  • It would only suit those looking for a task-based CRM solution.

Website: http://www.onepagecrm.com

5. Active Campaign

Costs:

  • Starts at $9/month+
  • Plus version: $49/month+
  • Enterprise version: $149/month+

Pros:

  • Well-designed user interface
  • Integrates well with over 150 different tools via Zapier (you will need a Zapier paid subscription to access some integrations)
  • While not free, they do offer low pricing options

Cons:

  • Their dashboard could offer more customisation options
  • Viewing a contact could be tweaked to be more intuitive
  • CRM & email builder design could be better
  • Offers no native integrations (many of the apps and extensions they offer to require an ongoing payment)

Website: http://www.activecampaign.com

6. Zendesk

Costs:

  • Free trial available
  • Essential plan: $5/user/month
  • Team plan: $19/user/month
  • Professional plan: $49/user/month
  • Enterprise plan: $99/user/month
  • Elite plan: $199/user/month

Pros:

  • Flexible and easy to set up
  • Integrates all your support channels to allow effortless tracking and fast delivery
  • Intuitive FAQ searches, online communities, knowledge bases and 24/7 online service portals to help your users find answers to common questions.
  • Robust reporting and analytics

Cons:

  • A more expensive option than other similar competitors.

Website: http://www.zendesk.com/

7. Infusion Soft

Costs:

  • $200-$300/month for the basic software, not including add-ons plus a $2,000-$3,000 start-up fee.

Pros:

  • Allows you to track your customer’s behaviour, actions, and purchases often referred to as “universal tracking”.
  • Responsive email marketing capabilities
  • Easily manage your sales cycle
  • Easy WordPress integration
  • A robust support system (chat support, email support, phone support)
  • Detailed sales and marketing reports

Cons:

  • Expensive pricing. Very expensive pricing!!
  • Infusionsoft Support (in particular their support staff) is not given great reviews.
  • Some errors in their lead tracking system have been reported
  • Strict email delivery, designed to cull spammers. This feature puts a hold on your email broadcasts when you attempt to email any lead you have not contacted in the last four months (cold leads), if Infusionsoft determines your spam rate is less than 1 in 1000 they will send your broadcast, if not it will be a no-go.

Website: www.keap.com

8. Insightly

Costs:

  • It starts at $29/month

Pros:

  • Easy to navigate
  • Lots of customisation and integration options
  • Project management features to assist with task management and tracking.

Cons:

  • Lacks custom reports and dashboards
  • Only convenient for SMBs

Website: http://www.insightly.com

9. Fresh Sales

Costs:

  • Free standard version
  • Blossom plan: $12/user/month
  • Garden plan: $25/user/month
  • Estate plan: $49/user/month
  • Forest plan: $79/user/month

Pros:

  • A reliable high, quality single contact management hub
  • Simple and easy to use, allowing lead capture
  • Can nurture, distribute and verify your leads across multiple channels of communication
  • High standard of reporting capabilities
  • Allows you to filter data and organise the results
  • You can easily create summaries, tables and charts.

Cons:

  • As with any software option, Freshsales has some things that could be improved, such as more options around how information is exported.

Website: http://www.freshworks.com

10. Microsoft Dynamics CRM

Costs:

  • Starts at $115/user/month +

Pros:

  • For Microsoft users, Microsoft Dynamics CRM offers a familiar experience. The product has the traditional look and feel of other Microsoft products, making it easier to learn the CRM system.
  • Works both locally or in the cloud.
  • You can purchase the apps you need as you go (around $40/user/month), or you can choose to purchase every app for $210/user/month.

Cons:

  • There may be compatibility issues if you are not currently using all Microsoft products, which may mean you are inputting more data manually, which is a drain on your time.
  • If you do not have firmly designed sales processes, you may find using this platform a struggle. This CRM turns firm sales processes into actionable data.

Now you have an overview of some of the best small business CRMs on the market, you should be one step closer to determining which CRM will best benefit your business.

In our opinion, you would find it hard to beat HubSpot CRM. HubSpot CRM’s integrations with various communication channels, comprehensive customer databases and superior task management tools will help you streamline your customer journey while adapting to the changing needs of your business as it grows.

We hope this snapshot overview has helped point you in the right direction regarding small business CRMs. If you have a WordPress website and are ready to integrate CRM, be sure to get in touch with Pixel Fish.

HubSpot’s WordPress plugin makes integrating HubSpot tools and your WordPress website easy. HubSpot is the go-to all-in-one inbound marketing software tool that allows you to optimise your WordPress website for lead conversion and to improve traffic generation.

If you are looking for WordPress expertise, chat to us! Let us help you ensure your WordPress website meets your business needs and delivers an outstanding user experience to your audience.

Further reading:
Top reasons to integrate your WordPress Website with a CRM
What does CRM stand for and why your business needs one

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Kevin Fouché, Pixel Fish Director