$16 Billion Opportunity: Why your business must embrace online selling

Aug 24, 2015 | eCommerce

Kevin Fouche

$16 Billion Opportunity: Why your business must embrace online selling

Posted by Kevin Fouche, Pixel Fish Director

Kevin handles the planning, design, launch and training of every website that Pixel Fish creates. He ensures that every website is highly engaging and aligned with our client’s goals. With over 20 years of design and web industry experience to draw upon, Kevin aims to pass on his knowledge to our clients and like-minded businesses wanting to grow their online presence.

With Global online shopping sales over $1 Trillion, locally, there are $16 Billion reasons why Australian businesses should embrace online selling.

Here are a few compelling reasons for your business to consider.

Whether you are a small business or a large retailer, e-commerce simply cannot be ignored any further.

Here are our Top 4 reasons why your business needs to embrace online selling.

Top 4 reasons why your business needs to embrace online selling

1. The statistics do not lie

Australians are spending more money than ever online.

From booking flights and holidays through to fashion, our thirst for the convenience of eCommerce has reached staggering heights.

The Australian Market alone generates $16 Billion in sales and employs over 62,000 people. Source

Clearly, businesses that can successfully tap into the online marketplace can be rewarded handsomely for their efforts.

Did you know: That online retail sales grow 9 per cent to reach $16.6 billion in past year – NAB

Check out Australia’s Top 20 online retailers
Check out the Australian Bureau of Statistics 2015 Figures

2. Online selling is a proven success story

Australians have taken to buying online with gusto. Gone are the hangups over online purchases. With more and more retailers now embracing online selling, the customer has been the big winner.

Now is the perfect time to have a hard look at your business and see what opportunities there are for you.

Here are some perfect examples of Australian Online Success:

3. The Mobile Age

Here are two quick facts worth noting:

  • 2 out of every 3 Australian’s are using their mobile device for internet more than 90 minutes every day!
  • 35% of us are using wearable technology such as the iWatch etc.

It is more important than ever that online websites embrace the mobile revolution adhere to Googles standards. Do you have a Mobile Friendly Website Design?


4. Technology is making it easy

For businesses wanting to capitalise on these online opportunities, the technology is well and truly here.

Businesses of all sizes can utilise a variety of great online platforms such as WordPress and Woo Commerce to build themselves fantastic online stores.
Top 10 reasons to choose WooCommerce for your business
Why We use WordPress

Keen to see what online opportunities you could explore?
8 proven successful online store product types

Further Information
Why Selling via Your E-Commerce Website is Better than a Marketplace
Using Analytics to Prove Your Marketing Strategy ROI
How to Build a Perfect E-Commerce Product Page
10 Ways to promote your business online during the COVID
Top 10 Tips for Conducting an Effective Video Meeting

Stand out from your competition with a Pixel Fish website!

Call us today on 02 9114 9813 or email info@pixelfish.com.au

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Kevin Fouché, Pixel Fish Director