Taking Aim: What is the Purpose of your Business Website?

Oct 4, 2016 | Website Design

Reading Time: 7 minutes
Kevin Fouche

Taking Aim: What is the Purpose of your Business Website?

Posted by Kevin Fouche, Pixel Fish Director

Kevin handles the planning, design, launch and training of every website that Pixel Fish creates. He ensures that every website is highly engaging and aligned with our client’s goals. With over 20 years of design and web industry experience to draw upon, Kevin aims to pass on his knowledge to our clients and like-minded businesses wanting to grow their online presence.

Today, a business without a website is disconnected from the centre of the world. A website is a way for a business to reach prospective clients and customers locally and globally. For a business, a website can contribute to expansion, growth, and increased profits. Let’s explore the website Purposes of your Business Website. Creating a business website with purpose will ensure that it reaches its potential for success. A business website that isn’t thought out and is just thrown together won’t properly function in the way users need it to. If you’re thinking about creating a website for your business, take a look at the following aims of websites and think about what is right for you.

What is the Purpose of your Business Website?

Create An Online Presence for the major user types visiting

For many businesses, they simply need a website to put their business on the inter-web map. Many brick-and-mortar establishments aren’t showing up on Google Maps and there’s no way for customers to scope out their business before actually showing up. Restaurants are one of the main businesses that could benefit from creating an online presence. It makes it convenient for customers to plug-in the address to their GPS, check out operating hours, and even have access to the menu. Several businesses like to integrate their social media to their website to let the world know that they exist! A website lets people know that you are in for small business and you have something to offer. It’s the first step to getting yourself out there in the world. Other businesses, though, may be looking for more than just an online presence. They may need a comprehensive business website that includes product descriptions, images and even e-commerce functionality. A full-blown site can help businesses reach further customers by allowing them to shop from home or during their lunch break. No matter the website purpose, PixelFish can help you create a website that will get your business noticed. Our development team has years of experience and we use the latest technologies to make sure your site looks great and functions well. Plus, with our content management system, you can easily update and maintain your website with minimal effort.

Types of Websites

Brochure Websites

Brochure websites are a great way to introduce your business and its products or services. They typically include an “About Us” page, product/service descriptions, contact information, and more. They typically are a very informational website that showcases your services online to potential customers. Featuring Customer testimonials through your website is a great way to generate awareness of your services to your target market and help generate leads of new customers.

E-Commerce Websites

If you’re selling products online, an e-commerce website is the way to go. An Online Store allows you to sell products without the need for a physical storefront. Sell products and achieve your online sales dream with an Ecommerce website.

Landing Pages

A landing page is designed to capture a customer’s attention when they click on your Ad or enter your website. Landing pages are typically used for lead generation and can be used to get customers to sign up for newsletters, download product information, or purchase products and services.

Service Directory Website

These websites are used to list local businesses and their services. This type of website is especially useful for service-oriented businesses such as plumbing, electricians, lawn care, etc.

Portfolio Websites

A portfolio website is an excellent way to showcase your work or projects you’ve completed. With this kind of website, customers can check out your portfolio and get a better understanding of your skill set.

Blog Websites

Blogs are an excellent way to drive engagement with customers. This type of website allows you to share valuable content, promote products or services, and keep in touch with customers on a more personal level.

Online Learning Websites

Online courses are becoming increasingly popular as more people look to broaden their knowledge and skills through online education rather than visit physical educational institutions. An online learning website is perfect for those looking to share their knowledge with the world. Through online education they can easily create course materials, keep track of lesson plans, and even offer live webinars.

Product Brand Website

Product brand websites are designed to showcase products and services in an aesthetically pleasing way, while also providing potential customers with detailed product information. It is important to ensure that the website is user-friendly; visitors should easily be able to navigate from page to page without confusion.

Podcast Website

Podcasts have become a popular form of entertainment for many, and creating a website to host the content is essential. Podcast websites are used to upload sound files, provide descriptions of each episode, promote shows on social media platforms, and much more.

Public Informational Websites

Public informational websites provide people with access to data related to a specific topic, such as government information or health tips. These sites must be designed in a way that allows visitors to quickly find what they are looking for and understand the presented information.

Personal Websites

Personal websites are designed to showcase a person’s portfolio or provide helpful resources, such as tutorials and guides. A Personal website should feature clear navigation options and an aesthetically pleasing design.

Customer Interaction

In conjunction with creating an online presence, the main purpose of your website is to enhance customer interaction. Depending on your business, you may want a “Contact Us” page with a form to fill out for customers who have a question, comment, or concern. This feature allows customers to explain their situation in detail and receive a response to their preferred e-mail. Another form of interaction would be allowing customers to comment on their purchases, write reviews, and post pictures of their products. This website would essentially function as a community for your customers and will allow potential ones to get a feel for the business. These interactive features can add value to your website and entice customers to purchase from you, as well as create a sense of trust and confidence in your business. In addition, social media networks are an excellent way to interact with customers and can be integrated into your website. Through linking accounts, users can log in or sign up with their

Provide Information To Current And Potential Clients

Websites are perfect for displaying information for current and potential clients. With the increased use of cellphones, laptops, and tablets, websites that can be browsed for info to replace a phone call are quite convenient. Medical offices such as dentists, plastic surgeons, and even salons and spas should have a website packed with information. For instance, a dentist or orthodontist could provide in-depth information about their procedures that there’s not enough time for in a consult. Businesses that are technical or have a lot of additional resources to help out their clients should relay this information to their customers. Providing references, links, and PDF’s of information on your website not only saves paper, but it will save your customers a lot of time and confusion. Similarly, businesses should be utilizing their website as a place to provide customer service. Instead of waiting on hold for long periods of time or asking the same questions to multiple people, customers can go straight to your website and find the answers they need quickly and conveniently. FAQ’s, support pages, contact forms and chat bots are great ways to serve

Promote Or Market Services And Products

Promoting or marketing services and products is one of the main reasons businesses create a website. Customers that can’t make it to an establishment have the opportunity to shop online and get products right to their door. Even if customers can’t buy something directly off your website, it’s still a great way to show pictures and details of what you have to offer. Customers need to know what you have, whether it’s a clothing store or a catering service. Be sure to include prices of different products or a cost estimation if it’s a service. Businesses that have something to sell should have websites that feature shopping carts, credit card payment widgets, and customer accounts. If done right, a website can be a step in the right direction for a business that wants to grow. It’s a way to reach out to customers and put a business on the map. Consider the nature of your business and the main purpose of your website before picking out a URL. Get started on growing your business today with a website by Pixelfish! We can help you design an attractive, user-friendly website that caters to the needs of your customers. Contact us now for more information.

Top Ways to identify if your website is lacking purpose

  1. Not enough informational content.  Your website should be full of helpful content that educates and informs your visitors.
  2. Poor user experience – If website visitors are having a hard time navigating your website, it’s time for an upgrade.
  3. Unclear messaging – Use clear language to communicate what your business is about and the services you offer.
  4. No calls to action – Make sure your website has clear paths for visitors to take in order to convert them into customers.
  5. Lack of search engine optimization (SEO) – Without good SEO, your website won’t be visible on the search engines and this could hurt your business.
  6. No social media integration – Social media can be a powerful tool for marketing, but it needs to be integrated into your website.
  7. No contact information – Make sure that prospects and customers have an easy way to get in touch with your company.
  8. No blog or news section – Fresh content is key, so make sure you have a blog or news page on your site to keep your visitors engaged.
  9. No mobile-friendly design – With more people now accessing the internet via their smartphones, your website must be optimized for all devices.
  10. Unclear navigation – A confusing layout can cause users to leave your site quickly. Make sure you have a simple and intuitive navigation system in place.

Whether you are looking for a web designer to create a website or someone to design a re-launch, Pixel Fish can cater to all your business needs. For more information on web design and digital marketing, contact us today.

Let Pixel Fish take your business to the next level with a Stunning Business Website.

Check out some of our latest Website Design projects and Testimonials.

Further Information
Top 4 Benefits of Using Icons in Web Design
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Best Practices for Staying Safe on Social Media
How To Create A High Converting Website For Your Business
Top 8 Advanced WordPress Features and Plugins to Beat Your Competition
9 Business Web Design Package Features Your New Website Must Have

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Contact us today on 02 9114 9813 or email info@pixelfish.com.au

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