Taking Aim: What is the Purpose of your Business Website?

Oct 4, 2016 | Website Design

Kevin Fouche

Taking Aim: What is the Purpose of your Business Website?

Posted by Kevin Fouche, Pixel Fish Director

Kevin handles the planning, design, launch and training of every website that Pixel Fish creates. He ensures that every website is highly engaging and aligned with our client’s goals. With over 20 years of design and web industry experience to draw upon, Kevin aims to pass on his knowledge to our clients and like-minded businesses wanting to grow their online presence.

Today, a business without a website is disconnected from the centre of the world. A website is a way for a business to reach potential clients and customers locally and around the globe. For a business, a website can contribute to expansion, growth, and an increase in profits. 

Creating a business website with purpose will ensure that it reaches its potential for success. A website that isn’t thought out and is just thrown together won’t properly function in the way users need it to. If you’re thinking about creating a website for your business, take a look at the following aims of websites and think about what is right for you. 

What is the Purpose of your Business Website?

What is the Purpose of your Business Website?


For many businesses, they simply need a website to put their business on the inter-web map. Many brick-and-mortar establishments aren’t showing up on Google Maps and there’s no way for customers to scope out their business before actually showing up.

Restaurants are one of the main businesses that could benefit from creating an online presence. It makes it convenient for customers to plug-in the address to their GPS, check out operating hours, and even have access to the menu.

Several business like to integrate their social media to their website to let the world know that they exist! A website lets people know that you are in for business and you have something to offer. 


In conjunction with creating an online presence, one purpose of a website is to enhance customer interaction. Depending on your business, you may want to have a “Contact Us” page with some type of form to fill out for customers who have a question, comment, or concern. This feature allows customers to explain their situation in detail and receive a response to their preferred e-mail. 

Another form of interaction would be allowing customers to comment on their purchases and write reviews, as well as post pictures of their products. This website would essentially function as a community for your customers and will allow potential ones to get a feel for the business. 


Websites are perfect for displaying information for current and potential clients. With the increased use of cellphones, laptops, and tablets, websites that can be browsed for info to replace a phone call are quite convenient. 

Medical offices such as dentists, plastic surgeons, and even salons and spas should have a website packed with information. For instance, a dentist or orthodontist could provide in-depth information about the procedures they perform that there’s not enough time for in a consult. 

Businesses that are technical or have a lot of additional resources to help out their clients should take the opportunity of relaying this info to their customers. Providing references, links, and PDF’s of information on your website not only saves paper, but it will save your customers a lot of time and confusion. 


Promoting or marketing services and products is one of the main reasons for businesses to create a website. Customers that can’t make it to an establishment have the opportunity to shop online and get products right to their door. Even if customers can’t buy something directly off your website, it’s still a great way to show pictures and details of what you have to offer.

Whether it’s a clothing store or a catering service, customers need to know what you have. Be sure to include prices of different products or, if it’s a service, a cost estimation. Businesses that have something to sell should have websites that feature shopping carts, credit card payment widgets, and customer accounts. 

If done right, a website can be a step in the right direction for a business that wants to grow. It’s a way to reach out to customers and put a business on the map. Consider the nature of your business and the purpose of your website before picking out a URL. 

Whether you are looking for a web designer to create a website or someone to design a re-launch, Pixel Fish can cater to all your business needs. For more information on web design and digital marketing, contact us today.

Speak to the Website Design experts at Pixel Fish

Call us today on 02 9114 9813 or email info@pixelfish.com.au


Stand out from your competition with a Pixel Fish website!

Call us today on 02 9114 9813 or email info@pixelfish.com.au

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Kevin Fouché, Pixel Fish Director