Campaign Monitor vs MailChimp: Which is best for your business?

Apr 6, 2018 | E-Marketing

Kevin Fouche

Campaign Monitor vs MailChimp: Which is best for your business?

Posted by Kevin Fouche, Pixel Fish Director

Kevin handles the planning, design, launch and training of every website that Pixel Fish creates. He ensures that every website is highly engaging and aligned with our client’s goals. With over 20 years of design and web industry experience to draw upon, Kevin aims to pass on his knowledge to our clients and like-minded businesses wanting to grow their online presence.

You may be aware by now that MailChimp and Campaign Monitor are both robust e-marketing solutions for small businesses. But how do you decide which one is right for your business? Let’s explore Campaign Monitor vs MailChimp: Which is best for your business?

Connecting with your customers and leads shouldn’t be challenging, expensive or complicated. As a small business owner, your email list can be one of your most valuable assets. Your email marketing should improve and sustain existing client relationships while creating and nurturing relationships with potential clients. Even a somewhat successful email campaign can result in a significant uptick in traffic to your website.

When considering email marketing for growing your small business, MailChimp and Campaign Monitor are likely on the table. Both options have lots of great features, are easy to use and affordable. Both integrate with third-party apps, provide email personalisation and deliver a drag and drop template editor to help you design your campaigns, making them popular options for small business owners.

When it comes to their differences, consider what features and tools you will value most.

Introducing MailChimp

MailChimp’s Forever Free program appeals to email marketing beginners. However, this option locks you out of important features such as dynamic content and automated emailing, failing to provide chat or email customer support. Upgrading to a paid plan delivers these features and deletes MailChimp’s badge from your campaign footers.

What you need to know about MailChimp

MailChimp, on the other hand, are widely considered market leaders in customisation, with an e-commerce focus. Their A/B testing sees your most successful options pushed to your most unresponsive customers, increasing engagement. On paid plans, Mail Chimp automatically adjusts according to the customer’s time zone and MailChimp’s automation can be set to specifically reach out to your customers based on their transactional history.

One thing is certain when it comes to email marketing for small business – you cannot afford to miss the opportunity to get it right. McKinsey reports that when compared to social media platforms, email marketing is nearly 40 times more effective in securing new customers than Facebook and Twitter combined.

Introducing Campaign Monitor

Campaign Monitor’s free account allows you to explore their platform, but you need to select a plan to send your first campaign. Campaign Monitor’s basic plan is low cost, includes automation, and includes  24/7 email support (chat support is included with the Premier plan). Ensure you keep in mind it is always value, rather than the lowest price that you are after.

What you need to know about Campaign Monitor

Campaign Monitor delivers a choice of hundreds of professionally designed email templates, yet MailChimp’s selection is even larger. You will find MailChimp integrates natively with fewer apps than Campaign Monitor, who offer over 250 third-party integrations through their own App Store, such as SalesForce and QuickBooks. In addition to their own API, Campaign Monitor integrates with Zapier, connecting Campaign Monitor to almost every available app.

Campaign Monitor makes confidently tailoring emails for specific customers so easy a novice can do it. You can use the subscriber’s actions within each email to tailor their customer journey, personalising their emails with the information you have garnered, such as gender, age, transactional history and geo-location, producing a fantastic ROI for those implementing it. Campaign Monitor’s emails are mobile-ready, which is essential to note, considering almost 45 per cent of all marketing emails are accessed via mobile devices.

Campaign Monitor vs MailChimp: And the winner is…

If you’re just starting, MailChimp is free and will help you grow your email list using the basic tools you will need to send email campaigns.

If you want a few more powerful tools than MailChimp’s free plan – with the added benefit of dedicated customer success reps from an award-winning 24/7 customer support service – Campaign Monitor is a great low-cost solution and may be your best option.

Every email marketing solution has pros and cons, and when comparing MailChimp and Campaign Monitor, it all comes down to you: your needs, your budget and your business.

Email marketing puts the small business owner in the driver’s seat.

You decide what to send, when, and how frequently your subscribers will hear from you. Sending campaigns in sporadic spurts can be as disengaging and ruinous as sending too much, too often.

Professional advice can prevent you from falling into common potholes. Effective email marketing should lead subscribers back to your website: an email is often the prompt that converts prospects into customers and customers into repeat customers.

PixelFish are experts in delivering well-crafted e-marketing and can tailor your business’ e-marketing, maximising your email list’s potential. Click here to get in touch and have a chat about the possibilities for your business.

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Kevin Fouché, Pixel Fish Director