9 Reasons to Use WordPress for E-Commerce Website Design

Jun 11, 2020 | eCommerce, WooCommerce, WordPress

Kevin Fouche

9 Reasons to Use WordPress for E-Commerce Website Design

Posted by Kevin Fouche, Pixel Fish Director

Kevin handles the planning, design, launch and training of every website that Pixel Fish creates. He ensures that every website is highly engaging and aligned with our client’s goals. With over 20 years of design and web industry experience to draw upon, Kevin aims to pass on his knowledge to our clients and like-minded businesses wanting to grow their online presence.

Brands all over the world are refocusing operations online in response to the changing global business environment.  Recent events have all populations coming in and out of lockdowns and often with limited contact protocols. So what is the best online store solution you should look into for your E-Commerce business? Well, WordPress, of course! Here are 9 Reasons to Use WordPress for E-Commerce Website Design.

Part of that is shopping online and ordering products to be delivered. Deliveries allow for much safer no-contact business. Even local, curb-side, pickup and on-site services are more safely coordinated through a website or app.

Businesses everywhere are adapting to the new normal. Online selling was already prevalent, but now it is absolutely necessary. This has led many brands to build their website for the first time or expand from a small place-holder website. Your first serious foray into e-commerce selling must be implemented quickly and affordably. In order to reach the at-home and online shopping customers of today, it’s vital to have a working online store.

But what is your best option?

WordPress Ideal for E-Commerce Websites

There are many website design options, but the best explored is WordPress. With millions of business websites, nearly a third of the world’s website total, made in WordPress, there’s nothing WordPress can’t do in the e-commerce sphere. WordPress is designed to provide everything a business needs to connect and sell to customers online.

WordPress is also designed for first-time website owners who may have little-to-no experience running an online shop before. WordPress integrates, has all the tools you need, and is very familiar to tech professionals throughout the industry. Let’s dive into the top reasons why WordPress is the right choice for your e-commerce website.

1. Smooth E-Commerce Integration

The WordPress website platform was designed to help businesses get started. The core purpose is as a CMS, a content management system that helps you to design and present web pages. Within that infrastructure is the perfect setting for e-commerce. Online web stores have been built into WordPress so many times by so many different businesses that the path is well-established. Several industry-standard plugins you can install will quickly have your WordPress website hosting product information and taking orders without delay for hand-made projects.

If your goal is to dive right into selling online, WordPress is the best option for this. A WordPress e-commerce installation is easy to do and something experienced WordPress developers can do practically in their sleep. You can rely on this process because it’s been done and worked spectacularly for literal millions of brands already.

2. Vast Array of E-Commerce Plugins

Unlike some build-your-own website options, WordPress is both industry-standard and customisable. By selecting and fine-tuning your e-commerce plugins, your website can build a unique yet reliable shopping experience for your customers. You can use the e-commerce plugin that is most popular in your current industry or you can branch out and innovate by choosing an equally functional alternative.

There are dozens of plugins available for most features a website might need. Depending on your business and your vision of the website, you can quickly pick and choose to build the e-commerce website you need. Plugins allow you to combine any e-commerce website from the pieces you need. Expert WordPress developers will then connect the pieces so that they work together smoothly.

3. Get Started Fast and Affordable

Getting started quickly is essential for any business that doesn’t already have an e-commerce website. In these changing times, it is absolutely necessary to have your website up fast, and you likely are looking for the best ROI. Your time to market will determine when your customers can start logging in and shopping, making up for their inability to shop in person. Developing at a low cost also ensures that the maximum amount of online revenue can go to your business transition or to refill your company’s rainy day fun.

WordPress lets you get started almost immediately. Selecting, installing, and configuring your plugins requires only a brief development cycle, and much of the software is free or low-cost to acquire, unlike proprietary websites. WordPress allows for fast and affordable website development so your e-commerce shop can be up and running quickly.

4. Experts Can Customise Your Theme

WordPress is great because you start with standard pieces and can customise from there. Businesses can request custom plugins and themes made for them or select a pre-existing plugin or theme. Sometimes, you can start with a stack and write your own code to create a more personalised shopping experience.

5. Customers Familiar with Mechanics

WordPress is the singular most used website platform on the internet. This is good news for your users. When you make an e-commerce website from WordPress, you can be sure that your customers will know how to get around. Eliminate the shopper’s learning curve. With a WordPress online store, customers will already know where all the buttons are, how to navigate with the sidebars, and how to use the product search and filter tools.

The reason for this is that they’ve interacted with the same types of WordPress e-commerce interfaces many times before. Customers can easily integrate into your shopping experience, find what they want, and leave as happy patrons of the brand without exploring or experimenting to find their way.

6. Employee Past Experience Applies

Along the same lines, anyone on your team with experience managing a WordPress website will be able to step right up to the plate. After you have the website commissioned and built, someone will need to handle the back-end. Someone will need to enter your product images, descriptions, and tags. Someone will need to populate your website with blogs and help customers with their orders.

With a WordPress website, you can count on team members who have WordPress and e-commerce experience. Anyone on the team who has previously handled an e-commerce WordPress site can translate those skills into managing your business’s new website.

7. Expert Developers and Management Services

On the flip side, a WordPress website is also something you can always hire outsourced management for. If you don’t have anyone in-house who has the skills to manage a website, that’s perfectly normal for many small and medium-sized businesses. Maybe you have someone with the skills, but their time is better spent on other tasks for the company. There’s no need to bring a new staff member to increase your payroll, just to handle your website.

Expert developers and website managers can be found for your WordPress site when looking to outsource. Whether you need a WordPress e-commerce site constructed, upgraded, or managed from top-to-bottom, outsourcing experts are available to make it work without expanding your on-staff team.

8. Rely on a Global Community of Users

Another benefit of building your e-commerce website from WordPress is your ability to rely on the global community. The millions of online businesses using WordPress for their websites and the developers and admins working on these websites create a support system that can’t be matched. Anything you want to do with the website, there’s a good chance someone else has tried it. There may already be a plugin, best practices, or at least some ideas on how to innovate. If you’ve run into a bug or error, someone else has already found the solution. You can lean on the global community of forums, plugins, and patches to keep your website in top condition.

9. Custom Modifications Set You Ahead

Finally, there’s the potential to become an industry leader through customisation. WordPress is all about plug-and-play design, but innovators are also raised to the top in this community development environment. If you think of something completely unique and new that improves the website workflow of e-commerce, you can lead the industry for a while. You can also become the name of a new plugin that might take the marketplace by storm. This could become a source of revenue, not to mention a source of industry prestige for innovating the way companies like yours do business.

Modifying WordPress by customising the existing code or sharing your own innovations is a fantastic way to make a name in the industry.

Here at Pixel Fish, we can help get your e-commerce website running with the time frame and quality you need. We are proud to craft custom WordPress websites and will ensure that your new web portal is everything your customers require for an unforgettable shopping experience. We look forward to hearing your vision and making your WordPress e-commerce website a reality.

Contact us today for an online consultation. We look forward to hearing from every new client.

Further Reading
How to Choose The Best Payment Gateway for WooCommerce
15 Unbeatable SEO Tips for WooCommerce

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Kevin Fouché, Pixel Fish Director