Business Web Design Trends: 3 of the best You’ll See

Feb 28, 2017 | Website Design

Reading Time: 3 minutes
Kevin Fouche

Business Web Design Trends: 3 of the best You’ll See

Posted by Kevin Fouche, Pixel Fish Director

Kevin handles the planning, design, launch and training of every website that Pixel Fish creates. He ensures that every website is highly engaging and aligned with our client’s goals. With over 20 years of design and web industry experience to draw upon, Kevin aims to pass on his knowledge to our clients and like-minded businesses wanting to grow their online presence.

As always, keeping up with new web design trends for your user experience and search engine optimisation is essential. So what will be the 2017 Web Design Trends your business needs to keep an eye on? Here are a few ones you can get a head start on.

3 of the very best Business Web Design Trends

1. Card-based design

Web developers today face the same challenge they had 10 years ago — users are impatient and will exit a site if they don’t immediately find what they’re looking for.

It’s the same old problem, but web developers develop new solutions yearly. The relevant trend now is card-based design, which provides the most bang for the buck in exchanging information. This CMS Wire article explains card-based design in greater detail:

“Card based design enhances the user experience by providing maximum information in small spaces, generating a notable, positive impact on user delivery. Cards packed with powerful minimalist designs and motion graphics are irresistible to ignore. Minimalism is big. Netflix, for example, re-designed its website with a focus on cards. It eliminated its most annoying feature — carousel browsing — and dropped slow moving side scrolling to click-based browsing.”

These cards are great for organising tons of information in bite-size pieces. They allow users to thoroughly browse your site rather than just click one link and leave. Moreover, this can be done as fast as the user desires. It’s the perfect compromise for businesses and consumers.

2. More mobile

Google insists that businesses cater to mobile users. This had already had a significant impact on web design.

This Forbes article predicted the trend to gain even more momentum in 2017. According to the article, websites will start resembling apps so users can browse them on mobile phones:

“I think that the UX trend will still be the mobile. Most of the desktop websites will look like an app. This is something that Google search engine, already began this year by removing their ads from the right menu – and the industry follows. It’s important because any brand wants its users to use the same interface without the need to learn a new one each time they use a different device.”

As stated in the article, the good thing about this is that users won’t have to learn multiple interfaces. Their desktop experience will resemble their mobile experience, which simplifies things. If you’re ever in doubt, then choose to optimise your site for mobile users.

Further Reading: 3 Reasons Mobile Responsive Design is Crucial for Your Online Success

3. Non-responsive sites will go extinct

The migration to responsive sites has been a dominant trend over the past two years. These sites adapt to different screen sizes, both desktop and mobile, and are recommended by Google itself.

A recent Tech Featured article explains how this trend will progress. According to the article, we may witness the extinction of non-responsive sites:

“Knowing the benefits of responsive websites, developers have embraced this change more since past 2 years. There will be hardly any websites that will be non-responsive. The design approach will always have mobile view in mind. UI patterns will be created such that they are not very difficult to align them in responsive view. User’s journey will be the prime focus for desktop, smart phones and tablets.”

Getting a responsive site is now so easy that there are hardly any reasons for businesses not to. On top of that, they’re a positive factor for search engine optimisation and the user experience.

The extinction of non-responsive sites might be an exaggeration, but expect endangerment at the very least. In today’s environment, non-responsive sites just aren’t fit for survival.

Further Reading: Get Mobile or Get Lost. The impact of Mobile Responsive Web Design

You can never stop learning when it comes to web design. As soon as you think you’re caught up, a new trend comes out and turns everything upside down. To talk more about web design trends, or anything else, contact us today.

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Further Information:
How to Create Digital Content for Your At-Home Clients
Top 9 WordPress Website Design Trends
How to Stay Top of Mind for Your Customers by Utilising Your Website
12 Steps to Shift Your Business to an Online Delivery Model Business
7 Reasons WordPress is Perfect for Your Website in Today’s Environment
6 Important COVID Web Design Tips for your business
5 Ways to Streamline Your Business to Work and Collaborate Remotely
How to Build a Customer Journey Map to Enhance Your Website Design
7 Key Questions to ask before Choosing the Best WordPress Theme
4 Essentials of E-Commerce Website Design that Converts

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Kevin Fouché, Pixel Fish Director