It’s easy to associate WordPress with blogging. After all, the service began with the express mission of making it easier for everyday web users to start their blog. Even its name, WordPress, is associated directly with writing words in a digital publication format. Here’s why your business needs to embrace WordPress for Web Design.
But in reality, the platform has long left its rather limiting origins behind. Today, it’s becoming increasingly considered a far more valuable tool than just a blogging service. Once you understand its various uses, you begin to understand the value of WordPress for Web Design.
Why your business needs to embrace WordPress for Web Design
Popularity Across the Globe
Regardless of the country in which you operate, chances are at least one business in your industry is already using WordPress to power its website successfully. In fact, the service powers more than one quarter of all websites worldwide.
There must be a reason for that popularity. If WordPress were just a blogging platform, would businesses flock to it on this level? Given the ever-increasing need for more comprehensive digital marketing, the answer is a clear no. Its continually surging popularity is one piece of evidence of the broad range of utility of WordPress.
The Customization Possibility of Plug-Ins
A large reason for the success of WordPress as a basis for your website are its countless plugins. Around the globe, developers are consistently building and updating modules that can enhance your WordPress-based website to make it more than just a static blog or online billboard.
To date, almost 50,000 plugins exist in the platform’s marketplace. Many of them are free, while others are available for a reasonable price. With these plugins, businesses can transform their website into an SaaS platform, e-commerce marketplace, social community, discussion forum, lead magnet, and much more.
The Potential of SEO and Social Media Integration
A blogging platform such as BlogSpot is ultimately limited in everything that goes beyond publishing individual posts. WordPress, on the other hand, is not. Both in addition and thanks to the plug-ins mentioned above, businesses can also take advantage of a variety of digital marketing integrations that range from search engine optimization to social media.
For example, you can easily integrate social media with your WordPress website, allowing users to follow your social streams or share individual content. Similarly, a variety of SEO plugins allow you to make sure that your website always ranks highly for keywords relevant to your industry.
Of course, blogging should not be ignored either. After all, WordPress continues to excel in providing a platform for the marketing tactic providing the basic of modern content marketing. On a WordPress site, you can effectively highlight your business while at the same time integrating your entire digital marketing output.
A Powerful Content Management Solution
Given the above possibilities, WordPress is far more than a blogging platform. Rather, it’s a CMS – a content management system designed to create a holistic and successful online presence. By taking advantage of its many features, you can successfully build a website that can take advantage of, but is far from limited to blogging.
As a CMS, it’s potential is difficult to overestimate. For example, individual content workflows allow for an approval and publishing process that ensures everything that ends up on your website is ready to go. In addition, a wide range of site structure customization options ensure a truly unique website for your business.
Using WordPress For Your Business
In short, WordPress has evolved to become much more than just a blogging platform. Around the world, businesses are successfully using the service to build their online presence, taking advantage of WordPress for Web Design in a wide range of industries.
Given its customizability and ease of use, combined with the ability to better integrate your digital marketing, WordPress might be the right solution for your business. To learn about using the platform in your web design efforts, contact us.
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