An eye-catching website is the cornerstone of a fruitful marketing plan for your business. Failure to create an organized, effective website can leave visitors feeling bored and frustrated. Even worse, a poorly designed website can drive users away from your site right into the arms of your competitors. The first step in preventing people from abandoning your website is to know the top 15 reasons why people would leave your website.
Top 15 Reasons Why People Leave Your Website
1. Your website looks outdated
Even the most unsophisticated internet users can distinguish between a modernized website and one that has not been updated in years. Do not overlook the importance of regularly updating your website to keep the attention of visitors seeking current information.
2. Your website is not mobile-friendly
Mobile devices have overtaken PCs as the top means of accessing the internet. Failure to ensure that your device is mobile-friendly can result in premature abandonment of your site.
3. You do not use a multi-media approach
Capturing and maintaining prospects’ interest will not be easy if the only thing they see on your website is a great wall of text. Spice up your site with images, videos and interactive material.
4. You offer no way for visitors to contact you
People who visit a website for the first time often want to confirm the legitimacy of the organization or business behind the site. A website that lacks a “Contact Us” page or a means of communicating with your organization may be abandoned in favour of a site that appears to be more legitimate.
5. Your content is ancient
Users searching for fresh approaches and the latest news will leave your website if your content is outdated. You can avoid this by auditing your content regularly to ensure that you update old or no longer relevant content.
6. You use deceptive tactics
Tactics to steer prospects toward a particular product or page of your website are deceptive and generally not well-received by prospects. Refrain from using misleading information or icons to manipulate prospects.
7. Your website is boring
You will have difficulty capturing prospects’ attention if your website is uninteresting. Steer clear of this pitfall by incorporating colour, images, and engaging stories into your website.
8. Your pages take too long to load
Few things will frustrate prospective customers more than website pages that are slow to load. Create a responsive website by ensuring that your pages take no longer than 2-3 seconds to load.
9. Your search box is too difficult to find
Your search box should not be too challenging for a visitor to find. People who cannot even find your search box will likely be unable to find what they need on your site and likely head to a competitor.
10. Web visitors get tired of clicking
Visitors who have to click too many times or search too hard to find what they need will often get irritated and abandon your site. Try to ensure that prospects do not have to click on more than two or three pages to find the information they need.
11. Your website contains errors or inaccurate information
Websites with grammatical errors, misspelled names, and incorrect information can limit your organization’s credibility and prevent prospects.
12. Your site lacks a well-organized navigation bar
Visitors to your site are likely to become confused if they cannot figure out how to access the information they seek. Make sure your site has an obvious navigation bar to improve the user’s website experience.
13. There are too many ads on your site
Internet users are increasingly bombarded with advertisements and popups. Too many of these on your site can detract from your website’s primary purpose.
14. Your site has too many menu selections
Less is often more when it comes to your website’s menu. While you want to offer a varied menu, you should avoid showing more than 6 or 7 menu choices. This will help prevent indecision among your website prospects.
15. Your site’s overall layout is unappealing
Sometimes websites that are responsive and rich in content fail to hold visitors’ attention. In these cases, your site’s layout may need a makeover to enhance its overall appearance.
For more tips on reducing website abandonment, please contact us. We look forward to helping you create a website that will be irresistible to visitors!
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