What is Google My Business and how can it benefit my business

May 15, 2018 | Google

Kevin Fouche

What is Google My Business and how can it benefit my business

Posted by Kevin Fouche, Pixel Fish Director

Kevin handles the planning, design, launch and training of every website that Pixel Fish creates. He ensures that every website is highly engaging and aligned with our client’s goals. With over 20 years of design and web industry experience to draw upon, Kevin aims to pass on his knowledge to our clients and like-minded businesses wanting to grow their online presence.

Google My Business is an incredible marketing opportunity for your business. Google is the leading search engine globally – with over 5 billion searches made daily – so it goes without saying that how your business appears on Google is vitally important.

Google My Business is one of the best ways for your business to connect to potential customers because it enhances your online visibility.

What Is “Google My Business”?

We all recognise that Google is increasingly becoming the place we go to find answers to life’s questions, whether it is a complex problem or a more straightforward query, such as finding a florist in your postcode. You may not even be aware that Google My Business, or GMB, is a free tool at the fingertips of business owners to help them manage their online presence throughout Google. It’s easy to use and increases the visibility of your business’ products and services in online Google searches.

Businesses with a GMB account can add essential information such as contact details, business hours, products and services that will instantaneously be broadcast to multiple platforms, such as Google Search, Google+ and Google Maps. Your business will benefit from increased visibility in search results, maps, reviews, and locations. GMB combines all these apps into one convenient all-in-one business solution that can significantly increase the business’s exposure in Google search results.

How would Google My Business work for my business? Here are 5 Benefits of Google My Business

1. Visibility

Your Google My Business listing will help you attract more clients and increase your business’s online presence. In addition, your GMB listing will consistently appear in search results when your potential customers are searching for you online, regardless of whether they are searching for you on their phone, tablet or desktop. The ability to increase your audience outreach is an exciting selling point for business owners. After all, if you aren’t appearing in Google searches, how your potential customers will know you exist?-

2. Makes Your Life Easier

Google My Business makes life easier for you and your potential customers! You should aim to make your business as easy to find as possible; this is where your GMB listing helps. Your GMB listing provides those searching for you with everything they need to get to know you: your contact information, website address, business hours, location and more. You can manage your full online Google presence from GMB, including Google+, Pictures and even more, making it easy to manage it all from one platform.-

3. Valuable Insights

Google My Business offers valuable insights that provide a snapshot of how people search for your business online, where on Google, customers view your business and your customer actions.-

4. Virtual Tours

Google My Business links to Google Street View to provide a 360-degree view of your business address’ street view. Your business will get full Google Exposure as Virtual Tours are entirely integrated within your GMB listing, taking full advantage of Google’s mapping technology.-

5. Google My Business Posts

A new addition in 2017, Google My Business Posts, help steer your customer’s attention to new products, events and offers. For SMEs, online presence is imperative and if you haven’t already, claiming your GMB profile is the first step in ensuring increased visibility for your business.

Why your business should have a Google My Business account

Just as ensuring your business has a brilliant website that is SEO friendly is essential, creating and maintaining a Google My Business listing is crucial to promote your business and direct traffic to your website. GMB will significantly improve your business’s online presence. This is an excellent way for traditional bricks-and-mortar SMEs to attract more clients. If you take the time to write a good business description, add great pictures and include some positive reviews,

GMB can ensure the first impression you make is a great one. Google My Business is a valuable resource giving your business access to prominent space in Google search results. Typically when you search on Google for a product or a service, the first three listings you will see will be paid Google AdWords advertisements. After these, you will most likely see a map with three local results (called the ‘3 pack’) followed by organic results.

With a highly optimised GMB profile, your business will potentially appear near the top of search results near the paid search ad campaigns – for naught! Claiming your GMB profile is vital in ensuring your business’s visibility online.  

Keeping your business’s online presence is imperative in today’s digital world. If you want to chat about how we can help you improve your online presence, execute your SEO strategy or discuss your business’s online marketing, simply click here.

Further Information:
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Kevin Fouché, Pixel Fish Director