Unveiling the Best Website Heat Map Applications

Mar 8, 2024 | Search Engine Optimisation, Website Design

Reading Time: 7 minutes
Kevin Fouche

Unveiling the Best Website Heat Map Applications

Posted by Kevin Fouche, Pixel Fish Director

Kevin handles the planning, design, launch and training of every website that Pixel Fish creates. He ensures that every website is highly engaging and aligned with our client’s goals. With over 20 years of design and web industry experience to draw upon, Kevin aims to pass on his knowledge to our clients and like-minded businesses wanting to grow their online presence.

If you’re on a quest to find the Best Website Heat Map Applications to bolster your site’s UX, look no further. We sift through the noise to review top contenders that will illuminate the user journey and visitor behavior well for your digital space. Expect a rundown of features, applicability for different business sizes, and insights to guide you to a savvy selection for your web analytics toolkit.

Snapshot Overview of Premier Heatmap Tools

Navigating the world of website heatmap tools can seem daunting, but knowing the standout features of each can help. Here is a quick rundown of the top five best heatmap tools currently available:

  • Best for Comprehensive Analysis: FullSession
  • Best for Visual User Feedback: Hotjar
  • Best for Enterprise-Level Insights: Clicktale (Contentsquare)
  • Best for Real-Time Tracking: Smartlook
  • Best for Micro-Level Interaction Analysis: MouseStats
  • Best for Experimentation and Optimization: VWO

These tools each offer unique features and interfaces, catering to a variety of user needs. From small website owners to large ecommerce businesses, these tools provide valuable insights for data-driven decision-making.

FullSession – Best for Comprehensive Analysis

Price: Varies based on plan


  • Advanced analytics
  • Session recordings and feedback forms
  • Compatible with major e-commerce and website platforms like Shopify and WordPress

Pros of using user interaction analysis tools include:

  • Provides a clear visual format of user interaction data
  • Offers real-time interaction analysis through session recording and replay tools
  • Compatibility with major e-commerce and website platforms enhances the evaluation of customer issues and site performance.


  • It may not suit businesses that do not require in-depth analysis

FullSession, with its comprehensive suite of tools, is an excellent choice for businesses seeking detailed insights into user behaviour. The tool offers:

  • Comprehensive data analysis
  • Clear visual formats for easy interpretation
  • User-friendly session recording and feedback forms
  • Straightforward setup process

These features make it accessible for businesses to analyze user interactions on their mobile devices and websites. However, for those needing a less comprehensive analysis of visitors behavior, FullSession might be more than required.


  • Ease of Use: 4.5/5
  • Features: 5/5
  • Value for Money: 4/5
  • Support: 4/5

Hotjar – Best for Visual User Feedback

Price: Varies based on plan


  • Heatmap visualization
  • Session recordings and feedback tools


  • Provides a comprehensive overview of user behaviour and immediate user perceptions
  • Easy to use with an intuitive interface


  • Limited in the depth of quantitative data analysis

If your focus leans more towards understanding immediate user perceptions and behavior, Hotjar might be your go-to tool. The combination of heatmap visualization, session recordings, and feedback tools provide a holistic view of the user experience. Its simplicity makes it a user-friendly option, even for those with less technical expertise. However, for those seeking in-depth quantitative, data collection and analysis, Hotjar might fall short of expectations.


  • Ease of Use: 5/5
  • Features: 4/5
  • Value for Money: 4/5
  • Support: 4.5/5

Clicktale (Contentsquare) – Best for Enterprise-Level Insights

Price: Custom pricing


  • Advanced tracking tools
  • Product optimization insights
  • Stakeholder reporting Pros:
  • Integrates with other analytics tools to provide a comprehensive view of user behavior
  • Complies with GDPR and CCPA regulations
  • Trusted by Fortune 500 companies Cons:
  • Higher costs may deter smaller businesses

Clicktale (Contentsquare) is a powerhouse in the field of website heatmap tools, best suited to enterprise-level clients. With its advanced tracking tools, product optimization insights, and stakeholder reporting, Clicktale brings to the table a tool that fulfills rigorous security and performance standards. It’s a favorite among Fortune 500 companies, which speaks volumes about its reliability and effectiveness. However, the pricing model may deter smaller businesses due to higher costs.


  • Ease of Use: 4/5
  • Features: 5/5
  • Value for Money: 3.5/5
  • Support: 4.5/5

Smartlook – Best for Real-Time Tracking

Price: Varies based on plan


  • Real-time tracking
  • Session recordings and event tracking Pros:
  • Provides insights into the individual user experience on a website
  • Allows for tracking of pivotal events such as page visits, button clicks, and text-field inputs Cons:
  • Potential data overload for new users

For those who prioritize real-time tracking, Smartlook is an ideal choice. Its session recordings feature provides a visual understanding of user interactions, watching everything users do throughout their session. The platform also includes event tracking to monitor user engagement with specific features. However, the immediate data on website traffic and keeping up with industry trends may lead to potential data overload for new users.


  • Ease of Use: 4.5/5
  • Features: 4/5
  • Value for Money: 4.5/5
  • Support: 4/5

MouseStats – Best for Micro-Level Interaction Analysis

Price: Starting at $29 per month for 15,000 recordings


  • Mouse tracking heatmaps
  • Click heatmaps
  • Website heatmaps


  • Allows businesses to study elements that prompt user actions
  • Offers an affordable and scalable option for various business sizes


  • Might not be suitable for businesses needing a broader level of analysis

If your focus is more on micro-level interaction analysis, MouseStats could be the tool for you. Its mouse tracking, scroll heatmaps, and click heatmaps allow businesses to study elements that prompt user actions like signing up or purchasing. However, for businesses needing a broader level of analysis, MouseStats might not be the ideal choice.


  • Ease of Use: 4/5
  • Features: 4.5/5
  • Value for Money: 5/5
  • Support: 4/5

VWO – Best for Experimentation and Optimization

Price: Varies based on plan


  • Experimentation and optimization features
  • Real-time tracking


  • Performs real-time, Bayesian statistics-based analysis to evaluate experiments’ impact on user behavior and conversions
  • Supports unlimited optimization campaigns


  • Might not be suitable for businesses only needing basic heatmap analysis

VWO stands out due to its experimentation and optimization features, making it a favorite among businesses seeking to experiment with their website design and track the impacts. However, for businesses only needing basic heatmap analysis, VWO might be more than they need.


  • Ease of Use: 4/5
  • Features: 5/5
  • Value for Money: 4/5
  • Support: 4.5/5

Decoding Heatmap Application Essentials

To effectively leverage heatmap applications, it’s essential to grasp their fundamentals. These tools offer a blend of quantitative and qualitative heatmap data, such scroll data such as metrics and session recordings, along with user segmentation, to make actionable insights and provide comprehensive overviews of user behavior.

Integration with platforms like:

  • Google Analytics
  • Mixpanel
  • Optimizely
  • Unbounce
  • HubSpot
  • ContentSquare
  • Jira
  • Segment
  • Slack
  • Microsoft Teams

Enable extended scroll map functionality and streamlined workflows. However, pages using JavaScript libraries for ‘scroll-lock’ or parallax scrolling can result in distorted scroll maps due to altered scrolling behavior.

Moreover, interactive page elements such as dynamic content, iFrames, and hover-state menus have specific limitations in capture by heatmaps, potentially affecting website heatmap data accuracy. These technical limitations can also impact heatmap accuracy, such as a max screenshot height of 50,000 pixels and a 10MB cap for HTML capture on a page, making it challenging to obtain a precise, visualized data representation.

Despite these limitations, heat map tools offer several benefits, including:

  • Emphasizing user privacy through compliance with regulations like GDPR
  • Streamlining user work with features such as automatic sensitive data suppression and intuitive zone tagging
  • Lightweight designs that ensure minimal impact on website performance

Tailoring Your website heatmap tool for your web page

The selection of an appropriate website heatmap tool, attuned to your particular business needs, is as significant as comprehending its features.

For instance, if your primary focus is to improve website page design, a website heat map tool like MouseStats that provides insights into user interactions by tracking code users click on different elements of your web pages can be beneficial. This can help you identify successful elements and problems, potentially boosting conversions and improving user experience.

If your business operates in multiple regional markets, a tool like VWO, which provides insights into customer profiles users behavior and performance across regional markets, can enable targeted marketing strategies and region-specific optimization efforts.

On the other hand, if you’re more focused on understanding immediate user perceptions and behavior, a tool like Hotjar would be more suitable. Its heatmap visualization, session recordings, and feedback tools provide a holistic view of the user experience.

Thus, the right website heatmap software form analytics tool can be a game-changer when aligned with your business needs and goals, especially when utilizing heatmap software tools.

Evaluating the Investment in heatmap data

The decision to invest in a heatmap funnel analysis tool goes beyond cost considerations; it’s about the added value to your business. When evaluating heatmap tools, consider the financial capabilities alongside the long-term goals and level of insight required for customer behavior.

Free heatmap tools, though less sophisticated, are easier to use and appropriate for beginners or smaller businesses. On the other hand, paid tools usually offer advanced features suited for larger companies or in-depth analysis.

For instance, some options for website recording and web analytics tools, include:

  • MouseStats: offers a free plan with 100 recordings and a paid plan starting at $29/month for 15,000 recordings
  • Smartlook: offers a free version and various paid plans
  • FullSession: provides a two-week free trial before transitioning to paid plans

These web analytics software tools can help you track and analyze website visitors, focusing on how your visitors behave, interact and user behavior on product pages on your website, making them an essential web analytics tool.

Ultimately, the right tool can improve user engagement and conversions on mobile apps, making the investment worthwhile.


Website heatmap tools are a crucial investment for any business aiming to optimize user experience and website performance. These tools provide a visually intuitive way to analyze user behavior, helping to identify areas of user engagement or indifference on the same page business critical pages of your website.

Choosing the right tool involves considering your specific business needs and goals. From improving web page design to understanding immediate user perceptions, there’s a heatmap tool out there that’s perfect for your business.

Investing in a heatmap tool is not just about cost but about the value it brings to your business. The right tool, aligned with your business needs and goals, can be a game-changer, improving user engagement and conversions.

Best Website Heat Map Applications Frequently Asked Questions

What is the best heatmap software?

The best heatmap software is Landingi, which is among the top 8 heatmapping tools available.

How do you create a heat map of a website?

To create a heatmap of your website, you can follow these steps: Set goals and choose KPIs, decide the type of heatmap, select a tool to create and then click maps, set up your heatmap, and then analyze the heatmap. Another option is to log in to your VWO dashboard, click on Insights, then Heatmaps, create a new view, and name your heatmap. You can also use Hotjar to create a free website heatmap by clicking the heatmap icon, entering the URL of checkout page or your heatmap page, and then clicking “View heatmap.”

Can Google Maps create a heat map?

No, Google Maps can create a heatmap of your location history, but it does not have a feature for users to click data and generate custom heatmaps based on specific data.

How can I choose the right heatmap tool for my business?

Choose a heatmap tool that aligns with your specific business needs and goals.

Is it worth investing in a heatmap tool?

Yes, investing in a heatmap tool can improve user engagement and conversions more visitors, making it a worthwhile investment for your business.

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How to Build a Customer Journey Map to Enhance Your Website Design
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