Top 10 Ways to Use Promo Codes for your Ecommerce website

Apr 22, 2022 | eCommerce, WooCommerce

Reading Time: 7 minutes
Kevin Fouche

Top 10 Ways to Use Promo Codes for your Ecommerce website

Posted by Kevin Fouche, Pixel Fish Director

Kevin handles the planning, design, launch and training of every website that Pixel Fish creates. He ensures that every website is highly engaging and aligned with our client’s goals. With over 20 years of design and web industry experience to draw upon, Kevin aims to pass on his knowledge to our clients and like-minded businesses wanting to grow their online presence.

Promo codes have become a necessary tool for e-commerce businesses. Many e-commerce business owners use promo codes to encourage buyers to make purchases. Promotional codes assist e-commerce business owners in staying competitive. Therefore, if you own an e-commerce business, you should adopt promo codes on your e-commerce site to increase sales. Let’s explore Top 10 Ways to Use Promo Codes for your Ecommerce website.

Promo codes are also known as coupon codes or discount codes. They are alphanumeric strings used by online stores to encourage purchases on their e-commerce site. Promo codes offer incentives to buyers. They generate good results when used effectively.

Today, we discuss ten effective ways to use promo codes for your e-commerce site. Use the information in this article to equip yourself with the right strategies. Read on to get insights on how you can effectively use promo codes as a marketing strategy.

Top 10 Ways to Use Promo Codes for your Ecommerce website

1. New Visitor Promo Codes

Acquiring a new customer is more expensive than keeping existing customers. Therefore, it makes sense to incentivise new customers to get their loyalty. Give enticing offers to first-time buyers that make them consider your product. It is also critical to deliver the incentive as you promised.

A new visitor promo code helps turn a new visitor into a loyal customer. The new visitor promo codes are a way of engaging new visitors. Giving the new visitor first-time offers encourages the visitor to turn into your loyal customer. The offer can be in the form of discounts, bonuses, or vouchers.

In addition, you get hold of the visitor’s email address in exchange for the promo codes. This means you can send personalised emails to the buyer. It also gives a chance to give more details about the product or service to the customer.

2. Abandoned Cart Offers

Did you know that 70% of online shoppers abandon their carts when shopping online? This is due to various reasons, but high costs are the primary reason. You can use abandoned cart offers to get the customer back as a business owner.

Since you already have the client’s address in your database, send them reminders with promo codes. It should offer a discount to the customers if they complete the purchase. You should be careful when making abandoned cart offers. Some loyal customers may deliberately abandon their carts to get discounts.

The abandoned cart offers only targets existing customers. The customer has to take the initial step of showing interest in your product. By adding items to their cart, the customers show the intent of making a purchase. This offer does not target first-time visitors to your e-commerce site.

3. Holiday and Seasonal Deals

Holiday and seasonal coupons are offered to customers to celebrate special calendar days. When customers are in a celebratory mood, they are more likely to purchase your products. Offering customers promo codes during the holidays make them buy more of your products.

Your brand offers should be relevant to the timing of the season. For example, during valentine’s season, you can make offers for couples. During the Christmas season, you can offer family coupons. The offer’s relevancy will drive customers to purchase your brand during the season.

You can also offer promos to individuals on their birthdays. Giving customers offers during their special days makes them feel your brand appreciates. Promo codes offered to customers on special days increase their loyalty to your brand.

4. Free Shipping Promo Codes

Even though free shipping may not fit your budget, most buyers value it. If your budget allows, consider giving customers free shipping codes once in a while. You can set an amount that if the customer spends, they will be entitled to free shipping. Free shipping codes are often given to customers who make large orders.

Loyal customers can also be appreciated by offering them shipping discounts. Take advantage of this by establishing a limit that a customer needs to reach to get a shipping discount. Setting a limit for shipping discounts will prompt your customers to make more purchases.

You can give free shipping codes to customers within your geographical location. Free shipping codes within your geographical location are not costly. Besides, it is a good way of staying ahead of the competition within your locality.

5. Customer Loyalty Reward Codes

Customer loyalty is very crucial to the growth of your e-commerce business. Rewarding loyal customers helps strengthen the bond. Keep surprising your customers by rewarding them with discount promo codes. Since you already understand their purchasing pattern, offer customised discount codes to specific customers.

Create automated messages that send a customer an email with a discount offer after completing a purchase. For instance, you can give the customer 11% cashback on their next purchase. These efforts encourage the customer to make another purchase.

Also, reward customers who like, follow and share your brand on social media. Giving the incentive to share and refer your brand helps you reach out to a large market. It doubles as a low-cost way of advertising your brand.

6. Pre-Launch Promo Codes

Creating awareness of your brand before it is launched is a good marketing strategy. A pre-launch promo code is an excellent strategy to announce the entrance of your e-commerce business. Since pre-launch is a one-time discount opportunity for customers, it will create a buzz among customers.

Pre-launch offers create excitement among the customers. You are likely to record a high number of sales. You can also use the excitement to make the customers like your social media page. By liking and sharing your social media sites, they spread the excitement.

Pre-launch promo codes help you build a customer base soon before entering the market. Having a pre-established customer base will help you hit the ground running once you open your business. When you have customers that have already had experience with your brand, it will be easy to penetrate the market.

7. Exit Intent Promo Codes

Keeping customers is not an easy task. Strategies such as exit intent promo codes help bring back customers. The exit intent promo codes can save customers who exit an e-commerce site.

Exit-intent offers motivate and incentivise customers who exit to reconsider your brand. You can change your customer’s decisions by enticing them with exit intent offers. The offers give the customers a reason to stay with your brand.

Use exit-intent promo codes to influence the decision of customers to leave or stay. These offers convince them to stay with your brand and shop more. You have a high chance of grabbing back your customers and turning them into loyal ones.

8. Retargeted Promo Codes

Retargeted promo codes are given to customers who have been on your site before. The customer already interacts with you and knows your products or services. Retarget promo codes serve as a reminder for the customer to revisit your site.

Create a list of those who have visited your e-commerce site. Send retargeted promo codes to the individuals on your list. Offers for retargeting groups serve as a nudge to the group to make a purchase. If the customer gets an enticing offer, they will likely go back to your site and make a purchase.

The retargeted promo codes help convert traffic generated on your e-commerce site to customers. Most new visitors leave as soon as they view the site. Targeting this group with promo codes helps you get new customers.

9. Influencer Promo Codes

Partnering with celebrities with many followers creates popularity for your business. The partnership will create exposure to your brand. Influencer promo codes aim to turn the celebrity’s network into your customers.

The influencer shares influencer promo codes on their social media accounts. The followers use the promo code shared to make a purchase. You can offer a discount to the first customers who use the influencer promo code.

Influencer promo codes allow you to advertise your brand on a celebrity’s social media page. The followers and audience of the influencer will be aware of your brand. In the long run, influencer promo codes increase the popularity of your brand.

10. Customer Milestone Promo Codes

Customer milestone promo codes are meant to celebrate the customer. Celebrating together with the customer builds a healthier relationship. It shows the customers that you recognise and appreciate them.

The milestones can be personal to the customer, for example, anniversaries and birthdays. Making discount offers to customers on these special days makes them feel appreciated by your brand. This effort will make them more loyal to your business.

Also, celebrate the milestones the business makes with your customers. For instance, you can give your customers a free trial when you launch a new service. Customer milestone promo codes make clients feel like part of the brand.

The Bottom Line

Promo codes are an inventive way of acquiring new customers and retaining existing ones. If you have an e-commerce site, you need to develop effective ways to use promo codes. At Pixel Fish, we help you create an e-commerce site that can grow your business through lead generation and online sales. Ensure you contact us today to get our exemplary service for Ecommerce Web Design.

Take your online store business to the next level with a Pixel Fish Ecommerce Website.

Check out some of our latest Ecommerce Website Design projects.

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