Small Business SEO: Why Your Business Needs Google Analytics

Oct 21, 2015 | Google, Inbound Marketing, Search Engine Optimisation, Website Design

Reading Time: 3 minutes
Kevin Fouche

Small Business SEO: Why Your Business Needs Google Analytics

Posted by Kevin Fouche, Pixel Fish Director

Kevin handles the planning, design, launch and training of every website that Pixel Fish creates. He ensures that every website is highly engaging and aligned with our client’s goals. With over 20 years of design and web industry experience to draw upon, Kevin aims to pass on his knowledge to our clients and like-minded businesses wanting to grow their online presence.

Google Analytics is a powerful service that is beneficial for a number of reasons. It is a free service that is powered by Google and that provides information about your website traffic. With this service, web designers and businesses are able to track the amount of traffic that visits a website.

Small Business SEO:10 Reasons Why Your Business Needs Google Analytics

Another area that Google Analytics tracks is the actual type of visitor that arrives at a particular website. This is valuable because businesses are able to determine who is visiting their site as well as where they are coming from and what device they are using. Knowing this information will help the business to better prepare for the specific type of visitor that is visiting the site.

Every small business can benefit from Google Analytics. Unfortunately, not every business is relying on this important service.

If you are in this boat, here are 10 reasons your business needs to use Google Analytics.

1. It’s Free

Currently, there is no fee related to Analytics. It is simple to sign up and you will not need to pay a monthly service fee to rely on the service.

2. Fantastic Reports

It’s easy to become overwhelmed with the information related to your website. However, with Analytics all that fantastic information will be delivered in the form of reports that are easy to read and digest.

3. Improvement Opportunity

Knowing the information that is provided by Google will help you to know the areas where your website could use some improvement. With it, you will be able to determine where your leads are being generated and which portions of your website are being ignored.

4. Content

The most important part of any website is content. With Analytics you will be able to discover more information about how your content is affecting your readers as well as ways that you can improve it to reach more potential leads.

5. Visually See Growth

Google Analytics will also allow you to see the value in the changes that you are making. Over time, you will be able to see how your website is reaching more visitors, which will help you to determine if your changes have been worth it.

6. Add-Ons

You can also make your life a lot simpler by relying on some of the many add-ons that are offered by Google Analytics. These items will help you to customise your experience with the service and make it even more beneficial to your business.

7. Search Engine Changes

Another important thing to keep in mind is the changes that take place among the search engine algorithms. Google Analytics is a tool that can help you stay informed of these changes so that you can make changes quickly and efficiently.

8. Beneficial for Advertising

With Google Analytics, you will be able to track your advertising campaigns in order to determine if they are a success. With the easy conversion tools that are available, this is something that is nearly impossible without a service similar to this one.

9. Opportunity for Alerts

In the world of mobile internet, being alerted to issues quickly is crucial. With Google Analytics, you are able to set up custom alerts that will keep you informed of certain areas that may require attention immediately.

10. Mobile Tracking

Every day, more and more people make searches through mobile devices than ever before. Tracking this traffic is crucial to the success of any website. Luckily, Analytics offers a solution for this as well.

Google Analytics is something that every business should use. Even though it is easy to sign up and use, sometimes a little help is necessary to get started the right way. Be sure to contact us to receive the help that you need with this important service.

Speak to Sydney’s leading Web Agency and take your business to the next level with a Pixel Fish Website.

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Further reading:
SEO: Pro’s and Con’s of Organic vs Paid Search Marketing
What is Search Engine Optimisation and how can SEO help my business?
On Page SEO Optimisation: 7 things to do on every page on your website

Further Information
How To Handle A Bad Google Review
Top Small Business CRMs to Consider for Your Website
Top 5 reasons to create a Website CRM Integration
Hashtag Strategies That Will Work for Your Business
What are Image Alt Tags and How Do They Affect Your SEO?

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Kevin Fouché, Pixel Fish Director