How to Create and Launch a Website for a New Business Whilst Still Working Fulltime

Jun 28, 2024 | Business Tips, Website Design

Reading Time: 7 minutes
Kevin Fouche

How to Create and Launch a Website for a New Business Whilst Still Working Fulltime

Posted by Kevin Fouche, Pixel Fish Director

Kevin handles the planning, design, launch and training of every website that Pixel Fish creates. He ensures that every website is highly engaging and aligned with our client’s goals. With over 20 years of design and web industry experience to draw upon, Kevin aims to pass on his knowledge to our clients and like-minded businesses wanting to grow their online presence.

Struggling with how to create and launch a website for a new business whilst still working fulltime? You’re not alone. This article cuts to the chase, offering you a pragmatic path to build and launch your new business’s website without having to sacrifice your day job. We understand the tightrope walk of time management, and we’ve tailored this guide to those who cannot afford to waste a single minute. Get ready to launch your online presence, step-by-step, on your terms. Let’s explore How to Create and Launch a Website for a New Business Whilst Still Working Fulltime.

Key Takeaways

  • Select a business idea that leverages personal expertise and passion, which can help sustain energy and motivation as you balance entrepreneurship with full-time work.
  • Create an effective business plan with SMART goals, a realistic timeline, and wise resource allocation to strategically lay the foundation for your online business.
  • Build a solid website considering platform choice, design, branding, and SEO optimization, and employ time management strategies and task delegation to maintain progress towards launch.

Choosing the Right Online Business Idea

At the heart of every successful business lies a compelling idea, one that resonates with personal expertise and ignites passion. Imagine owning your own businesses that not only fill a market gap but also align with the skills you’ve honed over the years – such a venture would not only trim the learning curve but also serve as a fertile ground for growth. Consider this a pivotal first step: selecting a business idea that is both enjoyable and viable within the constraints of your bustling life.

It’s not just about launching; it’s about nurturing a successful online business that thrives alongside your full-time career.

Utilize Your Expertise in your own business

Your current job is a goldmine of experience – tap into it! Leveraging your existing know-how can catapult your own business into the realm of successful online businesses. It’s about authenticity, using your unique knowledge to craft an online presence that resonates with clients and customers alike.

Imagine a business website that’s a true reflection of your expertise, one that not only generates revenue but also serves as a beacon of guidance for those traversing your industry.

Pursue Your Passion

Now, let’s stir in your passion – the secret sauce to any dream business. Your personal life, your interests, and what you enjoy doing in your free time are not just hobbies; they are the fuel that will drive your successful business forward.

The journey of a full-time entrepreneur is no sprint; it’s a marathon requiring sustained energy and motivation. So choose a business idea that pays more than just money – one that pays dividends in life satisfaction.

Assess Time Commitment with your full time job

Time is of the essence when juggling a side business with a full-time job. Consider the financial costs and the time you can dedicate after your day job.

Embrace the long-term perspective necessary for online success, and be prepared for the ebbs and flows that come with it. Remember, the most successful entrepreneurs are those who can navigate through slow growth and financial fluctuation with a steady hand and a clear eye on their business goals, especially when they sell online.

Creating an Effective Business Plan

With a business idea in hand, the next step in our journey is charting the course with a carefully crafted business plan. This isn’t just a formality; it’s a strategic map that clarifies your objectives and helps you navigate the unpredictable seas of entrepreneurship.

Think of it as a compass, guiding your efforts, optimizing your limited resources, and dramatically increasing your chances of reaching the shores of successful businesses.

1. Set Realistic Goals

Setting SMART goals is like plotting waypoints on your entrepreneurial expedition. They must be clear, achievable, and time-bound, providing a clear trajectory towards your ultimate destination: a successful online business.

These goals will become the benchmarks by which you measure progress and adjust your sails as needed.

2. Create a Timeline

Time is a currency in short supply, particularly when you’re a full-time entrepreneur. Creating a timeline helps you budget this precious resource, breaking your journey into manageable legs. Mark your calendar with milestones, and let the countdown to your website’s launch begin.

3. Allocate Resources Wisely

Your resources are your provisions for the journey. Allocate them wisely to ensure you don’t run aground financially or burn out before you’ve reached your destination. Outsource tasks that lie outside your realm of expertise, and focus your energy where it will have the greatest impact.

This way, you can keep your living expenses covered with a safety net while investing enough money and time wisely into your burgeoning enterprise, generating passive income.

Building Your Website

The cornerstone of your online business is your website – the digital storefront where potential customers get their first glimpse of your brand new business. In the digital age, creating a business website is a process that’s both accessible and essential, a process that should be approached with care and strategy.

1. Choose a Platform

The foundation of your website is the platform you choose. It’s a decision that shapes the customer experience and aligns with your technical skills. Some popular website platforms to consider are:

  • Wix: known for its user-friendly interface
  • Shopify: a powerful platform for e-commerce
  • WordPress: a versatile platform with a wide range of themes and plugins

Select a platform that suits the unique needs of your business.

Assess the market, your business model, and consider your technical capacity – the right choice will make your journey smoother.

2. Design and Branding

Your website’s design and branding are your flag and emblem in the online world. They signal to potential customers who you are and what you stand for. Choosing the right web hosting service is crucial to ensure your website’s performance and reliability.

Consistent use of colors, logos, and a cohesive design strategy can boost brand recognition by up to 80%, fostering trust and familiarity.

3. Optimize for SEO

To ensure your website is a beacon that guides customers to your shore, it must be visible in the vast ocean of search results. Enter SEO – the practice of optimizing your site to rank higher and attract more visitors.

Incorporating SEO early on, from the structure to the content, sets your website up for success.

Time Management Strategies

Mastering time management is like navigating treacherous waters – it requires skill, strategy, and a steady hand. As you balance the demands of a full-time job with the tasks of starting a business, effective time management becomes your rudder, steering you towards productive shores.

1. Prioritize Tasks

In the bustling world of entrepreneurship, knowing which tasks to tackle first can mean the difference between sailing smoothly and running aground. Use prioritization techniques like the Eisenhower matrix to sort tasks by urgency and importance, ensuring you always navigate towards your business goals.

2. Schedule Dedicated Work Hours

The winds of opportunity blow strongest when you have a set schedule for your entrepreneurial endeavours. Carve out hours before or after your full-time job, dedicating them to your business while working full-time. These consistent efforts ensure that you make headway each day.

3. Use Time-Saving Tools

In the quest for efficiency, time-saving tools are your best allies. They’re the compass and sextant that help you navigate through a sea of tasks with grace and precision.

Employ automation, project management software, and to-do list apps to maximize your productivity.

Outsourcing and Delegating Tasks

Delegating tasks is like enlisting a crew for your ship – it allows you to focus on steering while others manage the sails. Identify tasks that can be outsourced, such as social media management or graphic design, to maintain balance and focus on steering your business towards success.

1. Identify Tasks to Outsource

To sail effectively, you must identify which tasks to outsource. Consider delegating functions that are time-consuming or require expertise outside your skill set, allowing you to manage your time job and your business more efficiently.

2. Find Reliable Freelancers

Navigating the gig economy, you’ll find an ocean of freelancers ready to lend their expertise to your venture. Platforms like Upwork and Freelancer are treasure troves of talent, where detailed job descriptions and portfolio evaluations lead you to the most reliable freelancers.

3. Monitor Progress

Once you’ve set sail with your crew of freelancers, maintain regular communication to track their progress and ensure the quality of their work. Clear expectations and effective project management tools are the navigational charts that keep your outsourced tasks on course.

Preparing for the Website Launch

The launch of your website is the day your ship sets sail for new horizons. Prepare by testing functionality, developing a marketing plan, and setting a launch date, charting the course for a journey filled with promise and potential.

1. Test Your Website

Before your maiden voyage, ensure your website is seaworthy by conducting thorough testing across devices and browsers. This not only ensures a seamless user experience but also fortifies your site against the storms of technical issues.

2. Develop a Marketing Plan

No ship sets sail without a course plotted, and your website is no different. Develop a marketing plan that encompasses social media marketing, email campaigns, and other strategies to ensure your message reaches the farthest shores.

3. Set a Launch Date

Mark your calendar and rally your audience with a countdown to your launch date. This not only builds anticipation but also cements the commitment to your entrepreneurial journey.


As we draw our voyage to a close, remember that the path to launching a successful online business while working full-time is paved with strategic planning, dedication, and the wise allocation of resources. Take these lessons as your compass and map, guiding you through uncharted waters to the treasure trove of entrepreneurial success. Now, set sail and let the winds of ambition guide you to your dreams.

Frequently Asked Questions

Is it worth making a website for a small business?

Yes, it’s definitely worth making a website for your small business. Having a website can help you avoid losing business to competitors who already have an online presence.

What are the key factors in choosing a business idea while working full-time?

Choose a business idea that aligns with your skills, is enjoyable, and has market potential while assessing its feasibility alongside your full-time job. This will help reduce the learning curve and maintain motivation.

How important is it to have a business plan?

Having a business plan is crucial as it provides a focused roadmap, clarifies objectives, and optimizes limited resources, increasing the likelihood of success.

Can I build a professional website on my own?

Absolutely! You can definitely create a professional website that meets your business needs using user-friendly platforms.

What are some effective time management strategies for entrepreneurs?

To effectively manage your time as an entrepreneur, prioritize tasks that align with long-term goals, schedule dedicated work hours, and use time-saving tools to increase efficiency. These strategies will help you make the most of your time and boost productivity.

Take your business to the next level with a Pixel Fish Website.

Check out some of our latest Website Design projects.

Further Information
Why you should use Elementor for your new WordPress Website
6 Ways to Turn Your Website into a Recruiting Tool for Your Business
How Many Ecommerce Products Do I Need to Launch My Website?
How to Choose a Sydney Web Design Agency Perfect for Your Business
10 Tips for Designing the Perfect Accounting Website
How to Use Your Website as a Recruiting Tool For Your Business

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Kevin Fouché, Pixel Fish Director