The Top ECommerce Web Design Trends you need to know

Oct 3, 2016 | eCommerce

Reading Time: 3 minutes
Kevin Fouche

The Top ECommerce Web Design Trends you need to know

Posted by Kevin Fouche, Pixel Fish Director

Kevin handles the planning, design, launch and training of every website that Pixel Fish creates. He ensures that every website is highly engaging and aligned with our client’s goals. With over 20 years of design and web industry experience to draw upon, Kevin aims to pass on his knowledge to our clients and like-minded businesses wanting to grow their online presence.

The Web continues to change and evolve every day. As businesses and shoppers move online from brick and mortar, people demand easy ways to access stores no matter what device they use. They want new, more convenient and powerful ways to shop online. So what are the upcoming trends in e-commerce that you should keep on top of?

Top 5 Ecommerce Web Design Trends

1. Material Design

Introduced to the world in 2014 by Google, this design language enables great visual power and expressiveness, making it particularly important for e-commerce sites, which need compelling pictures to sell products. You can use its large, attractive images, bright colours and depth to create a unique and rich brand experience for your users. Combine with cards and semi-flat, minimalist design, and your stunning, dynamic layout draws customers into the world of your store and your brand. 

2. Better Customer Service

E-commerce stores need to treat customers as king, because the competition is only a click away. Therefore, modern sites use chat boxes to communicate with visitors. People can ask questions and get answers around the clock. Or find a telephone or email address if they prefer those channels. The happier stores keep their customers, the more customers they keep.

3. Upwardly Responsive

Mobile responsive design is no longer a trend, it’s a must. However, while many people browse and buy using small smart phones and tablets, others have moved to large screens, including high-resolution television screens. Over 32% of web browsers use screens with resolutions of 1920 pixels or higher. And of course this trend just makes the trends related to visual impact all the more important, because people are browsing your store as though it’s a new show to watch. They want visual impact, engagement and emotional appeal.

4. Storytelling

Every brand is a story, and the pictures you display and their order tells the customers what that is. The images of the products on your site tell a story by how and what you display. Show them in use by ideal customers, which are lifestyle images. Have action shots of customers using your products to solve problems or to improve their lives.

5. Long Scroll

Keeping everything important above the fold is no longer necessary, especially for people on mobile devices. People will scroll down to find what they want, if you grab and hold their interest. Having long pages is good for telling stories. Problem. Product. Product as solution.

6. Videos

People enjoy watching videos, and ecommerce will continue to adopt them. Depending on the product and your product budget, they could be: artistic, instructional, demonstrations of the product in use solving problems, customer testimonials, mini-movies telling a powerful story, in movie preview format, music video format or anything else suitable your imagination can come up with.

7. Large, Flexible Typography

The type face you use online must scale well on all screens, from mobile devices to laptops to PC monitors to televisions. As always, the typography you use must suit your brand identity and the emotional story and experience you wish to bring to your customers, and complement and augment the emotional impact of the image.

8. Higher Quality Photographs

Images are key to making a huge impact with people. That’s why web users now demand professional photos that communicate the emotions the product arouses. That’s also why large background images are part of this trend. The larger the image people see when they find your products, the greater the emotional effect on them. They are most common on home pages, but they also work well on product pages. Use clean, professional images that immerse viewers in the experience. Shoot a short video about the product, explaining it or using it or creating a compelling story and experience.

9. Faster Loading Times

People don’t wait for websites to load. Whatever device your visitor is using, they want to see your site load right away. That improves their experience at your store. And Google uses this as a factor when it ranks search results, punishing sites that load slowly.

We’re ready to help you take advantage of the top web design trends for e-commerce sites. For more information, contact us today.

Take your online store business to the next level with a Pixel Fish Ecommerce Website.

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Contact us today on 02 9114 9813 or email

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Kevin Fouché, Pixel Fish Director