3 Reasons Why Website Speed Matters for Your Business

Jul 4, 2017 | Website Hosting

Kevin Fouche

3 Reasons Why Website Speed Matters for Your Business

Posted by Kevin Fouche, Pixel Fish Director

Kevin handles the planning, design, launch and training of every website that Pixel Fish creates. He ensures that every website is highly engaging and aligned with our client’s goals. With over 20 years of design and web industry experience to draw upon, Kevin aims to pass on his knowledge to our clients and like-minded businesses wanting to grow their online presence.

We’ve all been there. You pull up a website to browse or answer a specific question – and it doesn’t want to load. More quickly than you might want to admit, you navigate back to Google search results and look for an alternative that’s more user-friendly. Let’s look at the 3 Reasons Why Website Speed Matters for Your Business.

You’re not alone. Your target audience thinks the same way. Website speed has become increasingly crucial in ensuring that you not just attract the attention of potential customers but also keep them interested as you present your value proposition.

If your website takes too long to load, you may never even have a chance to convince your visitors about the benefits of your product or service. More specifically, here are 3 reasons website speed matters for your business.

1. Improve Your User Experience

It’s no surprise that users don’t tend to be patient across industries and demographics. In fact, our online attention span is now at 8 seconds, and continuing to drop. If you want to get through to your audience, you must reach them quickly and effectively.

Put simply, a slow-loading website doesn’t accomplish that feat. No less than 47 per cent of your visitors expect your website to load within 2 seconds, and 40 per cent will actually abandon your website altogether if it takes 3 seconds or more.

That tendency only increases for mobile users, who make up an increasingly large portion of your audience. You need a fast-loading website to make a great first impression and maintain your audience’s attention.

2. Increase Your SEO Efforts

Of course, page load speed also affects just where Google and other search engines will rank your website. Google specifically considers page load speed to optimise its user experience.

Look at it this way: Google aims to serve users the most relevant search results possible. That relevance depends not just on the content, but also on the user experience after a searcher clicks on a link. That, in fact, is exactly what makes user experience such a vital SEO strategy. An optimised and improved experience will almost necessarily make an impact in your search engine optimisation efforts.

3. Protect Your Bottom Line

Finally, don’t underestimate the tangible impact that low page speed has on your bottom line. Every second added to the time it takes for your website to load will reduce your conversions by 7 per cent. Meanwhile, e-commerce giant Amazon found that simply increasing its page load time by one second lost the company $1.6 billion in global revenue.

Depending on your company size, the impact of slow website speed may not be quite that drastic. Still, KissMetrics estimates that your business will lose $25 a year for every dollar you make daily, even if your load speed only drops by one second. The only way to protect that revenue is to speed up your website and keep your visitors happy and interested.

How to Improve Your Website Speed

In short, a fast-loading website is vital for any business looking to use and optimise its online presence effectively. But how do you get to that point?

First, Google has developed a tool specifically to answer that question. Simply enter your URL, and wait for the results to come in. The tool distinguishes mobile and desktop speed, allowing you to optimise your website for both audiences. A detailed report is free, giving you helpful tips to optimise your speed.

Of course, that optimisation may require external help. In that case, we’d love to partner with you. Recognising the importance of website speed, we want to help Australian businesses make sure their online presence can hold up to rising audience expectations. Contact us today to learn about our web design services and ask about a potential partnership.

Further Information:
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10 Tips to Optimize the Your Web Design Typography
10 Tips that Maximise Your WordPress Website Design ROI
12 Tactics to Increase WordPress Website Speed
13 WordPress Security Features that Protect Your Users
Top 10 Installing WordPress Plugins Best Practices
8 Cutting-Edge Web Design Trends to Incorporate Into Your Website

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Call us today on 02 9114 9813 or email info@pixelfish.com.au

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While surfing the internet for specific information, how many times have you had to exit a page because it took forever to load? Quite a lot, huh? Like everyday business customers, visitors are often pretty impatient and won't hesitate to leave your page if it takes...

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Kevin Fouché, Pixel Fish Director