Website Design

When designing your website, it’s essential to think about your customers’ point-of-view. Consider how existing and potential customers may respond to your site at a first glance and when they try to navigate through it.

As the saying goes ‘a picture tells a thousand words’, imagery has long played a leading role in website success. One of the key things we always tell our clients is to make sure they have the best imagery to compliment the content on their website.

If the old adage that “perception is reality” is true, then your website is even more important than you might think. It often acts as the first point of contact between you and your audience, so the opinion they build as they browse through your pages will colour their perception about your business for the rest of their relationship with you.

Providing professional services is very different from selling a product, so the marketing strategy for these firms needs to be different as well.  Keep in mind that a professional services website is going to be different from the website of a company selling products.

The form of a website is what confronts you first. You go to the website, you see the images they’ve used on their homepage, you get a feel for the layout and you have a reaction. This reaction might be good or bad. 

In the early days of the Internet, simply having a website gave a company a big advantage over others. These days, though, an Internet presence is a requirement. While you might understand the necessity of a website, you might not realise just how much a bad website can damage your business’ online reputation.

Great business websites are beautiful. They capture the visitor’s attention and imagination, effortlessly introducing them to the brand and its benefits.

Do you really need a website? Perhaps that question, one that we still hear too often despite the ever-increasing ubiquity of the digital space, should be asked differently: can your business afford not to have one?

To design a successful website, your web designer needs to know your business and your goals for that business as well as you do. That’s why the key to an easy, productive collaboration between business and web designer is a clear website brief. 

Becoming a startup entrepreneur is a huge undertaking. The landscape is constantly changing, and you must be ready to wear all of the hats. With that in mind, start-up entrepreneurs do have one invaluable tool to rely on in the ever-changing environment: a great website.