5 Things Preventing Your Ecommerce Website From Making Money

Sep 13, 2022 | eCommerce, WordPress

Reading Time: 5 minutes
Kevin Fouche

5 Things Preventing Your Ecommerce Website From Making Money

Posted by Kevin Fouche, Pixel Fish Director

Kevin handles the planning, design, launch and training of every website that Pixel Fish creates. He ensures that every website is highly engaging and aligned with our client’s goals. With over 20 years of design and web industry experience to draw upon, Kevin aims to pass on his knowledge to our clients and like-minded businesses wanting to grow their online presence.

Your website is up and running. You’re sure you’ve given it all you’ve got. Unfortunately, it’s not pulling in the revenue that you expected. There are several key things holding back your ecommerce website from making money. If you’re guilty of any of these errors, correcting them could be enough to send your website to the next level. Let’s look at the 5 Things Preventing Your Ecommerce Website From Making Money.

5 Things Preventing Your Ecommerce Website From Making Money

1. Your website looks unprofessional.

When a customer navigates to your page, they usually decide within six seconds whether or not they’re going to buy from you. An unprofessional website that looks like it was put together in a middle school computer class will have customers leaving your website in droves. If they choose to make a purchase, they’re going to be trusting you with their valuable payment information. If your website leaves a bad taste in their mouths, they’ll be gone before you even realise that they were there.

Tips for having a professional looking Ecommerce Website

  • Use a reputable website design service
  • Pick a modern, eye-catching look and feel
  • Keep your branding consistent across the site
  • Have high quality photos
  • Include well written product descriptions

Sometimes, you can have too many options. When it comes to ecommerce websites, less is often more. Having too many options can be overwhelming for customers and distract them from the ones that actually matter to them. Keep it simple, and limit the number of options you give customers.

2. Your customers can’t figure out what you’re selling.

Typically, when you open an online store, it’s because you’ve found a niche market that needs a new source of products. What is it that you’re really selling? For example, a boutique clothing store won’t necessarily sell athletic wear, while a shoe store probably shouldn’t branch out into accessories like jewellery, or ties. Keeping your products within your niche will make it easier for you to establish your authority as a supplier of those products.

3. You’re overcharging your customers.

The most compelling reason for customers to choose one website over the other is the price. If your competitors routinely offer better deals on your merchandise, that’s where your customers will take their business. No matter what other incentives you offer to use your site, the bottom line will come down to your price. Keep in mind shipping fees when setting your price, too. If you overcharge for shipping or have a shipping fee that negates the savings in using your site over a competitor, customers will be gone again with the click of a mouse. Stating your shipping policies and costs up front will help prevent last-minute loss of sales due to customers who are shocked by the final price when they reach checkout.

Tips on how to correctly price your e-commerce products

It is an important part of any e-commerce business. You can research the competition, calculate your costs, and even create special offers to encourage customers to buy from you instead of someone else. Remember that price should be just one part of why customers purchase from you; providing excellent customer service and a unique selection of products or services will also help you stand out from the competition.

To make sure that you are pricing your products correctly, consider these tips:

  1. Research your competitors – Knowing what other businesses in your industry are charging for similar items is essential information when setting prices. Try to remain competitive, but also consider your own overhead costs and profit margin.
  2. Calculate your costs – Make sure that you factor in all of the expenses associated with producing and delivering your product or service. This includes labour, materials, shipping, packaging, etc.
  3. Establish a pricing strategy – Determine how you want to price your products or services: Is it based on value? Or is it based on profit margin?
  4. Set flexible pricing – Don’t be afraid to adjust your prices based on customer demand, seasonality, or other factors. Changing your prices quickly and easily will help you capture more revenue in the long run.
  5. Monitor sales trends – Keep an eye on how customers respond to different prices and promotions. This will help you refine your pricing and make it more effective.
  6. Track profits – Make sure that your pricing strategy is generating enough revenue to cover expenses, overhead, and a healthy profit margin. If not, you may need to adjust the price of your products or services.
  7. Review regularly – Review the performance of your prices regularly. This will help you stay current with the market and ensure your pricing remains competitive.
  8. Look for opportunities – Keep an eye out for new revenue-generating opportunities, such as bundling products or services together or offering discounts at certain times of the year. Taking advantage of these opportunities can help you increase profits.
  9. Stay ahead of the competition – Keep up with what your competitors are doing in terms of pricing. If they’re offering better prices or better value, you may need to adjust your pricing strategies.
  10. Be flexible – Be willing to change course if something isn’t working. Constantly evaluate new strategies and be open to trying different approaches.

4. You don’t have a solid marketing plan.

How are you bringing traffic into your business? Do you have social media accounts? Are you using those accounts to reach out to people who might potentially be interested in your business? What about other ads across the internet? How are you reaching customers and letting them know about your sales, deals, and other information? If your marketing plan isn’t solid enough to bring business to your door throughout the year, it’s time to take another look at your plan.

Keys to a successful e-commerce marketing plan

This can include using social media, email marketing, and search engine optimization (SEO) to help people find your website. Additionally, ensuring you have an easy-to-use checkout process that shows customers all their costs upfront will help prevent last-minute loss of sales due to customers who are shocked by the final price when they reach checkout. Util

5. You’re making it too complicated for your customers.

Remember, there’s always another place out there where your customers can buy exactly what you’re offering. If you make it difficult for them to purchase the items they want, they’ll find them elsewhere. This includes a clunky online store design that makes it hard to find the items they’re looking for, a long and complicated checkout process (including forcing them to create an account to check out), and customer service that is designed to make life easier for you and your workers rather than your customers. Your customers crave simplicity. They want to log in, choose their merchandise, and check out with as few steps as possible. When you streamline your checkout process, you’ll keep your customers coming back.

Why Wocommerce is the perfect Ecommerce Store Solution

Wocommerce is the perfect ecommerce store solution because it offers all the features you need to make your online store successful. The user-friendly design makes it easy for customers to find the products they want and navigate through the checkout process with ease. Plus, Wocommerce has a variety of options to help you customize your store so that it fits the look and feel of your brand. With Wocommerce, you’ll have a store that looks professional and appeals to customers while still being easy to manage.

Not only does Wocommerce provide an attractive storefront, but it also offers powerful features such as integrated payment gateways, inventory management, shipping options, customer review functionality, and tax calculations. Plus, you can use a variety of plugins and extensions to add extra functions like gift cards or loyalty programs. With all these tools at your disposal, Wocommerce makes it easy to set up an online store that looks great and functions exactly how you want it to. And since Wocommerce is open source software, the possibilities are virtually endless.

If your e-commerce site isn’t making the money you’d like, contact us!

We’ll help you discover the tricks to getting your business off the ground and developing a website that will work for you.

Take your online store business to the next level with a Pixel Fish Ecommerce Website.

Check out some of our latest Ecommerce Website Design projects.

More Reading
WordPress for Small Business: A perfect match
6 Tips to Increase Your Ecommerce Conversion Rate
How to Package up Your Services on Your Business Website
Should You Show Your Prices On Your Business Website?
The Real Reasons Why eCommerce Businesses Fail
How to Price Online Store Products Correctly
4 Reasons Why You Should Reveal Your Website Budget
Top 5 Strategies on How to Price Ecommerce Products

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Contact us today on 02 9114 9813 or email info@pixelfish.com.au

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Kevin Fouché, Pixel Fish Director