How to Price Online Store Products Correctly

Jun 2, 2016 | eCommerce

Reading Time: 3 minutes
Kevin Fouche

How to Price Online Store Products Correctly

Posted by Kevin Fouche, Pixel Fish Director

Kevin handles the planning, design, launch and training of every website that Pixel Fish creates. He ensures that every website is highly engaging and aligned with our client’s goals. With over 20 years of design and web industry experience to draw upon, Kevin aims to pass on his knowledge to our clients and like-minded businesses wanting to grow their online presence.

Operating an online store is one of the best ways to make money online. However, with so many people using the internet to purchase products, it can often be difficult to determine the specific audience you want to target and the amount of money they will be willing to spend on certain goods. If you price your products correctly, you will see success in your online business.

However, if you do not price your products correctly, you may ultimately lose potential customers to competitors. Aside from this issue, your business may also face long-term problems that it may never be able to overcome.

The following tips will help you appropriately price your products so that you can generate maximum revenue in your online business.

1. Research your competitors’ prices

It is always a good idea to know where you stand with your competitors. By taking the time to research your competitors’ prices for the same products you are trying to sell, you will ultimately be able to analyze and evaluate what a typical price for a specific product looks like. You can then lower or match the prices of your competitors in your online store.

The main goal is to find a good balance between what you desire to sell your products for and what your competitors are doing. In order to be successful in your online business, you will want to offer products that are of high-quality and priced competitively.

2. Consider your customers as a whole

It is always important to consider what your customers will purchase at different reference points. You should consider why they would visit your store and what motivations they have to buy the products you are offering.

3. Determine your profit margin

Determining your profit margin is one of the most important aspects of operating an online business. It doesn’t make sense to undercut your competitors prices if it means you will not make any money off the products you are offering. You should consider the amount of time and resources it takes to purchase your product. This should be factored into your pricing strategy.

4. Base prices on value

This is the most effective way to price your products. This method ultimately looks at the overall benefit that you customer receives from buying a product. The process of determining the appropriate price for a product you are offering is a learning curve. While you may begin charging a product at the wrong price, rectifying the situation is ultimately what matters most. Monitoring your prices is one way that can help you achieve this.

5. Monitor your price

A key component of pricing your products appropriately is to monitor your prices. It is essential that you determine the profitability of each product you sell rather than looking at overall profitability of your company each month. By focusing on the profitability of each individual product, you will have a good understanding of how each product is contributing to your goal of making money each month.

You should understand that how you set the price of your products could ultimately be the determining factor of whether your business is a success or a failure. By pricing your products correctly, you can increase how much you sell and build a foundation for your online business to prosper. Although setting your prices accordingly can be a tough thing to do at first, these tips will help you to price your products to be competitive and still make money.

For more information about how to price your products correctly, contact us. The prices of your products should make customers feel like they are getting the best value for the best price.

Take your online store business to the next level with a Pixel Fish Ecommerce Website.

Further Reading:
Top 10 Things To Consider When Choosing An Ecommerce Web Designer
Pros & Cons: PayPal versus Merchant Bank Account
10 Ways to Turn Your Online Store Customers into Repeat Sales
How to take the risk out of starting an Online Business

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Kevin Fouché, Pixel Fish Director