What Makes an Engaging and Successful Australian Business Website?

May 26, 2016 | Website Design

Kevin Fouche

What Makes an Engaging and Successful Australian Business Website?

Posted by Kevin Fouche, Pixel Fish Director

Kevin handles the planning, design, launch and training of every website that Pixel Fish creates. He ensures that every website is highly engaging and aligned with our client’s goals. With over 20 years of design and web industry experience to draw upon, Kevin aims to pass on his knowledge to our clients and like-minded businesses wanting to grow their online presence.

Your business website can attract visitors from pretty much anywhere in the world. As long as people have an Internet connection, they can visit your site.

Depending on the nature of your business and where you ship things, they may also be able to buy something from you.

In a global economy, it’s important to make your website attractive to general visitors. Regardless of their location, they should find your site navigable and clear.

However, even though it’s important to make your site generally attractive, you should always keep your target audience in mind. You should prioritize their tastes, preferences, and needs when designing your site.

For Australian businesses, this means taking extra care to appeal to your target customers in Australia. You should make your website choices while considering them first and foremost. They need to feel that they can genuinely connect with your site.

If they don’t, they’ll hesitate before signing up for your services or buying your products.

What makes an engaging and successful Australian website? These are the top traits your website must have:

  • Australian English:

    If you hire writers from overseas to create content for your website and blog, make sure they’re writing with Australian spelling, vocabulary, and grammatical construction. This is an important step towards helping your Australian customers feel more at home when they’re visiting your website.

  • An Australian top level domain:

    Instead of having your site simply end in .com, use a .com.au to convey that it’s specifically Australian. You can own both domains, and redirect visitors who type in .com to the .com.au address. The .com.au is what Australians will be most familiar with, and it may make your site perform better on Internet searches specific to Australia.

  • Appropriate images:

    The images you choose for your site convey important messages about your business. They communicate the quality of your products and services and give site visitors an impression of your personality and values. It’s important to choose images that resonate with Australian customers.

    Think twice about using images that weren’t shot in Australia or that depict scenes that wouldn’t be familiar to Australians. Images specific to Australia help strengthen the connection you have with your customers. You’re demonstrating that you share common ground with them.

  • Local references:

    If you’re operating within a certain region of Australia, refer to local events, culture, and other appropriate topics. People searching online for businesses in your area will be more likely to find you if your website content communicates your location in a variety of ways.

  • Social media integration:

    Australia is a social media savvy country. Millions of Australians use Facebook, Twitter, and other major platforms. How should this impact your website design?

    Make sure site visitors can easily follow you on social media and share your website content across different platforms. You should also promote your site across various social media platforms, and ensure that it appears attractive on any site. For example, beautiful images will help make your content stand out on sites like Facebook and Pinterest.

  • High-quality design:

    Digitally savvy Australians expect modern, responsive sites that look attractive and function properly across different computing devices. Your site must look professional. This is what Australians have come to expect from businesses.

What are the benefits of an engaging and successful Australian website? Australian customers will have a stronger tendency to trust you. They’ll sense that you understand them and their needs. They’ll also have an easier time finding you when they search for Australian businesses in your industry and geographic area.

Please contact us for assistance with designing a website that will appeal to Australians. The look and content of your site should make your Australian customers feel like they’re at home.

Further reading:
Why we use WordPress
8 WordPress Myths Busted: Debunking WordPress Myths

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Call us today on 02 9114 9813 or email info@pixelfish.com.au

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Kevin Fouché, Pixel Fish Director