7 Reasons Why Your Business Should Engage a Digital Marketing Agency

Nov 20, 2015 | Inbound Marketing

Kevin Fouche

7 Reasons Why Your Business Should Engage a Digital Marketing Agency

Posted by Kevin Fouche, Pixel Fish Director

Kevin handles the planning, design, launch and training of every website that Pixel Fish creates. He ensures that every website is highly engaging and aligned with our client’s goals. With over 20 years of design and web industry experience to draw upon, Kevin aims to pass on his knowledge to our clients and like-minded businesses wanting to grow their online presence.

Digital marketing has completely changed the face of marketing in the last couple of decades.  With people spending more and more time on the internet, it’s the logical place to advertise your product.

Additionally, with the popularity of inbound marketing, it’s become necessary for every company to have a website, blog and social media pages.  Sometimes, however, it can be pretty hard to set these up and maintain them in addition to actually running your company.  So why not leave digital marketing to the experts?

Here are a few reasons why your business should engage a digital marketing agency.

1. They Know What They’re Doing

If you were to get involved with digital marketing, you’d have to learn everything from scratch.  Or you might need to hire special people to maintain your blog and social media accounts.  Digital marketing agencies, on the other hand, have already provided these services for a number of clients and they can bring their expertise to your company as well.

2. You’ll Get Results

When you get involved with blogging and social media marketing, you might have certain insights about how to present your company.  But the whole process is going to be one of trial and error.  You might not get results for a long time, until you’ve worked out a system.  A digital marketing agency, on the other hand, is already going to have a system in place and they’ll know how to get you results.

3. You Can Focus on Your Work

As a business owner, you probably have a lot on your plate.  You have to manage each and every aspect of your business, from buying raw materials to production and distribution.  You also have to keep your employees happy and maintain a good company culture. With so much to do, it will probably come as a relief if you can hand off the digital marketing functions to an agency.

4. They Keep Track of Changes

The internet is a pretty young phenomenon, since it’s not more than a few decades old.  It’s grown a lot in this short period of time but it’s still growing by leaps and bounds.  It’s difficult to keep track of all the new trends on the internet.  But a digital marketing agency necessarily has to do so and can use this knowledge to your advantage.

5. They Know Tips and Tricks

Once you’ve worked in the digital media world for a while, you get to know the little tricks that work and those that don’t.  For example, did you know that the best time to send marketing emails to working professionals is in the middle of the night?  Most people who work in an office check their email when they first get there, so it’s best to have the email waiting for them.

The best time to reach teens, on the other hand, is in the afternoon, because they check email when they get home from work.  Nowadays, of course, everyone checks email all the time, since we all have smart phones, but these are still some interesting tips to keep in mind, that you may not know about.  But a digital marketing agency will be able to use them on your behalf.

6. They Have Good Communication Skills

One of the main things needed to make a splash in the digital world is good writing.  Your website, blog and social media pages are all going to contain writing.  And yet, this writing needs to be short, succinct and eye-catching if it’s going to aid your marketing efforts.  A digital marketing agency will have good writers who can help you fulfil your digital aims.

7. They’re Cost Effective

As opposed to print and television advertising, digital marketing is relatively inexpensive.  So it makes sense to spend a little more, hire a digital marketing agency and do it right.  Plus, they should be able to offer you various packages that will cover the needs of different companies.  Choose the one that you can afford and that works best for you.

Contact us for more great reasons why you should hire a digital marketing agency.

More reading:

What is Inbound Marketing and how does it work?
Customer Acquisition: How much does it cost to acquire a new customer?

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Kevin Fouché, Pixel Fish Director