The 3 Keys to Writing Copy for Websites

Jan 31, 2014 | Blogging, Content Creation

Kevin Fouche

The 3 Keys to Writing Copy for Websites

Posted by Kevin Fouche, Pixel Fish Director

Kevin handles the planning, design, launch and training of every website that Pixel Fish creates. He ensures that every website is highly engaging and aligned with our client’s goals. With over 20 years of design and web industry experience to draw upon, Kevin aims to pass on his knowledge to our clients and like-minded businesses wanting to grow their online presence.

In the past, we’ve already discussed things to consider as a general approach to writing good content for your website. Now let’s get into some practical pointers; The 3 keys to Writing Copy for Websites – Clarity, Simplicity, Brevity.

The 3 Keys to Writing for Websites

1. Clarity

When we say clarity, we mean clear to your reader, not just to you. A great test is to have other people read what you’ve drafted and ask them what they think the main point is.

If it’s not clear, you may as well not write it.

Clarity in your content is the main goal and prize. It creates an instant competitive edge.

Use subheadings. It will make your site easy to scan (remember: this is what your online audience will be doing) and help you create clear direction in your points.

2. Simplicity

Get rid of unnecessary words, meaningless jargon and pompous frills.

Your objective is to communicate to your audience, not to make yourself look good. So use words you are sure your audience understands.

Think carefully about the words you use. Write then rewrite your sentences. Often, points could be made more simply than we initially drafted them.

Use the right word, sometimes, the simpler option is better. It is a trap to think that using long, ‘intelligent’ words is always best. You overload your reader if you put multiple long words in a sentence.

Further Reading: Writing Simple and Effective Website Content

3. Brevity

A great rule is to get rid of half the words on a web page and then get rid of half of what’s left. Obviously, this does not always work, but you get the idea.

Use short words, sentences and paragraphs. Shorter has more impact. Long sentences show the writer has tangled thoughts. Again, write, then rewrite.

As a guide, on-screen paragraphs should be 2-3 sentences. This will increase scanability & makes things more straightforward.

As a general rule, you should have 50 per cent less written content than on printed materials.

Further Reading: Why Quality Copywriting Matters for Your Website

As you can see, by following these 3 critical rules for writing, you can create highly effective website content. Good luck with your writing, and we hope these tips have helped.

Further Information
10 WordPress Plugins to Speed Up Your Ecommerce Website
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9 Reasons to Use WordPress for Your E-Commerce Website

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Kevin Fouché, Pixel Fish Director